Dark War Survival makes $300K a Day

𝗗𝗮𝗿𝗸 𝗪𝗮𝗿 𝗦𝘂𝗿𝘃𝗶𝘃𝗮𝗹 𝗺𝗮𝗸𝗶𝗻𝗴 🤑 $𝟯𝟬𝟬𝗸/𝗱𝗮𝘆 with 120K downloads a day and will be attacking top ranks in 4X genre in 2025.

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗨𝗔 & 𝗴𝗮𝗺𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 thanks to the use of 𝗔𝗜. You won’t like it👇

It was made by Rivergame, the same team that did Last War, Top War, and Top Heroes. Yes, it’s not visible immediately, thanks to a different publisher name, but as you play, you get it right away.

This time, the key iteration is that the Last War team took their game, added a Whiteout Survival (Century Games) onboarding funnel, and slapped a zombie/survival theme on top of it. 𝗚𝗲𝗻𝗶𝘂𝘀!

But the biggest genius move is in UA and creatives. Currently, 90% of creatives are made by AI. Think cost efficiency and speed of production (check this AI creative guide as well: https://lnkd.in/d_Um7-QP). This wasn’t the case before. They completely changed the whole creative strategy in the last six months—𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝘁𝗶𝗺𝗲𝘀!

The Last War creative team must be pretty big given the scale, pumping out gazillions of new creatives per week. Imagine the scale of Last War and AI’s approach to creatives. You can do the same scale with way fewer people. I even 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗺𝘆𝘀𝗲𝗹𝗳 𝗱𝘂𝗿𝗶𝗻𝗴 the recording.

Which creative was made by me, and which one was made by Rivergame?

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Data based on Sensor Tower, thanks for the support!