Custom Store Listing for World Eternal Online

We did a super fun creative test with Core Loop for World Eternal Online.

The goal? Come up with new art styles for the game and see how they perform compared to the original, in terms of audience appeal and campaign results.

To bring it all to life, we leaned heavily on AI:
ChatGPT helped us write character prompts
Midjourney turned those into awesome character designs
Pika, Kling and Creatify helped animate everything into ad-ready creatives

But it didn’t stop there.

We used the AI art to build dedicated Custom Store Listings on Google Play, complete with unique icons and screenshots for each visual style. Then we ran a Meta campaign to send traffic to each version and measure the differences in audience behavior and conversion rates.

The result? Two totally different visual vibes. Two different types of players. Tons of insights for further testing.

Swipe through the carousel to see how it all comes together