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Custom Product Pages: Tailor your App Store Content

Peter Fodor

Custom Product Pages are a great way to tailor your app store content for different audiences.

Here are 5 practical use cases to maximize the benefits of CPPs:

🎮 Player Motivators: Understand player motivations and archetypes to design CPPs that engage and retain your target audience.

👥 User Personas: Segment users by age and gender to create custom pages that are relevant and appealing to each demographic.

☀ Seasonality: Align CPPs with holidays or seasons to boost engagement and conversion rates by tapping into current user interests.

🎯 Re-Targeting: Use CPPs to showcase new content and features to users who have uninstalled your game, encouraging them to return.

📺 Ads Integration: Link ads to custom store listings with consistent visuals to increase conversion rates by up to 55% and reduce CPI by about 30%.

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