Custom Product Pages are a great way to tailor your app store content for different audiences.
Here are 5 practical use cases to maximize the benefits of CPPs:
🎮 Player Motivators: Understand player motivations and archetypes to design CPPs that engage and retain your target audience.
👥 User Personas: Segment users by age and gender to create custom pages that are relevant and appealing to each demographic.
☀ Seasonality: Align CPPs with holidays or seasons to boost engagement and conversion rates by tapping into current user interests.
🎯 Re-Targeting: Use CPPs to showcase new content and features to users who have uninstalled your game, encouraging them to return.
📺 Ads Integration: Link ads to custom store listings with consistent visuals to increase conversion rates by up to 55% and reduce CPI by about 30%.