Custom Product Pages are a game changer.

Custom Product Pages are a game changer.

You can tailor your App Store page to match what users saw in your ad or what they were searching for:
→ Show the exact keyword in your screenshots
→ Align your creative with seasonality (Halloween, Christmas…)
→ Update for in-app events or exclusive collabs

You can use them on Apple Search Ads – Search results, Today tab and Search tab placements.

But actually testing them? Not so easy.

Here are the options:
– Before/after comparisons. But it’s flawed as too many fluctuations.
– Splitting ad groups, one with CPP, one with default. It works, but it’s messy.

No visual comparisons. No clear statistical significance. Hard to justify any decision.

✨ Here’s the twist:
MobileAction just released their CPP A/B Testing tool (still in closed beta).

The promise:
– Multiple testing methods: compare CPPs, ad groups, or CPP vs. default.
– 90% confidence level (no more guessing).
– Clear test health and real-time insights.
– Graphs to visualize trends over time.
– Full logs of every change = transparency.

This is for marketers with complex ASA setups like multiple ad groups, creatives, CPPs. Definitely worth testing.

The idea is to test CPPs like you test creatives on other networks.
→ Go granular.
→ Get your creatives to align with your keywords / audience.
→ Be more relevant and drop your CPIs.
→ Get the best performance from your ASA campaigns.

Lmk if you try it, I’d love to get feedback on this.