Current state of publishing in Mobile Games?

Mobile game publishing is set to thrive in 2025, building on the momentum of a strong 2024. Hits like Hexa Sort and Twisted Tangle have demonstrated the power of effective publishing strategies, and it’s no surprise that 9 out of the top 10 gaming companies by downloads have dedicated publishing divisions or strategies in place.

For developers, partnering with a strong publisher has never been more essential. Here are my three key reasons why:

1. Funding challenges are growing.

Investment in game studios is at a five-year low. According to the latest Konvoy report (see graph in the comments), Q4 2024 saw a 47% QoQ decline in funding. While early-stage investments are still happening, they are primarily small checks meant for prototyping or MVP development. Securing the capital needed for scaling and doing UA at scale? highly unlikely, or at least most VCs won’t pony up the additional $X million needed in today’s market, a publisher on the other hand will.

2. Lean teams need to focus on what they do best.

With ongoing layoffs and the rise of smaller teams, studios must prioritize game creation over the many additional skill sets required to successfully launch a game in today’s competitive market. As I’ve said numerous times over the past year, launching a new game has never been harder than it is right now. Teams need to focus on what matters, and that’s building the best game they can, and this starts with great ideation and solid engineering.

3. Publishers bring invaluable expertise and technology.

Unlike VCs who primarily just bring cash, publishers have access to massive datasets, advanced technology, and deep market insights that can support developers at every stage. From concept validation to monetization, marketing (UA and beyond) to live operations. A great publisher isn’t just a funding source; they are strategic partners who alongside the studio help to turn great ideas into global successes.

So if you’re a developer looking to maximize your chances of success in today’s mobile gaming landscape, the question shouldn’t be should I use a publisher? it should be what is the right publishing partner for you, right now.

State of Gaming Funding

Top 10 Global Studios by Downloads