Cross-Promotion for Mobile Games That Works

💫 Cross-Promotion for Mobile Games That Actually Works 🎮💡

Cross-promotion has been pitched as the “fix-all” for mobile UA post-IDFA and a big reason behind industry consolidation. But here’s the reality — I’ve never met a developer who says, “Yeah, we’ve nailed cross-promotion.”

We invited Gonçalo from BoomBit — a studio that’s managed to scale cross-promotion into something meaningful. Cross-promotion now generates 13% of BoomBit’s profits. Here’s what you need to know:

🚀 When it works best: During the pre-scaling (to help with early profitability) and sunset phases (to help elongate a game’s lifecycle.
🎯 How to do it right: Cross-promotion needs to be done via a standalone ad unit, not embedded in your mediation stack.
📱 What drives installs: The most effective format is an optional games menu (shown below) where users browse other games. At BoomBit, this menu drives 85% of cross-promotion installs.

If cross-promotion has been on your radar (or you’ve struggled to get it right), this episode is packed with insights and actionable takeaways. Catch Matej 🦩, Jakub, and me diving into it with Gonçalo.

📺 Watch it on YouTube: https://lnkd.in/ePUJYpDp
🎧 Listen on Spotify: https://lnkd.in/eDYFHCw6
📩 Ad Monetization Insights: https://lnkd.in/eRWRFiGf