Creative Strategy Pyramid For Your Game

This pyramid represents a structured approach to building your creative strategy.

At the base of the pyramid, the quickest way to boost performance is by replicating what’s already working for competitors.

⚠ But these creatives often have a short lifespan because they are easily copied and require rapid refreshing.

To achieve long-term success, it’s crucial to incorporate varying levels of experimentation, as seen at the top of the pyramid.

This approach helps identify fresh, lasting winners that can sustain performance over time.