Countdown to PEAK Season is on!

✨ The countdown to peak season is on!
Only a few weeks left until Thanksgiving, Black Friday, Cyber Monday, and Christmas 🎄 and then, New Year’s Eve and Lunar New Year.

To make sure you are ready, I’ve put together an ASA Checklist.

If you’re primarily running in Search Results, you’ve probably noticed that while high season means more volume, it doesn’t necessarily lead to higher CPIs. Why? 🤔

It’s because ASA is keyword-driven.
As an ex-Apple employee, I’ve seen it first-hand.
While e-commerce and retail apps are competing fiercely on their terms, you’re competing only for terms in your own category.
This means you’ll see higher search volume without the steep CPI hikes that other platforms experience.

To help you make the most of it, here’s a quick checklist to maximize your ASA campaigns during this period.

❄️ Feel free to reach if you’d like an ASA Audit just in time before the holidays!