Consumer Sentiment in Different Countries

How and where will consumer spending rise in mobile gaming, apps, and subscriptions? This question is complex, and I frequently write about the various data surrounding this topic. We usually approach this from a content perspective (who will create the next gaming or app hit etc.).

However, it’s equally crucial to examine this from the consumer’s viewpoint. How do consumers in different countries perceive their current situation? What are their expectations for economic growth in their countries and their personal financial growth? I often analyze these topics. Below are the results of extensive research conducted on a significant number of consumers across various countries (GWI, Q2 2024).

This research reveals consumer sentiment in different countries (based on the question: “In the next 6 months, how do you think the following will change?”) regarding their country’s economy and their personal finances. The results show the difference between the number of users who anticipate positive change and those who anticipate negative change.

We can clearly see that consumer sentiment is much weaker in Tier 1 markets than in emerging markets. Countries like the UAE, Saudi Arabia, India, Indonesia, and Vietnam have remarkably strong consumer sentiment in 2024. I believe this will be increasingly reflected in the results of marketing activities (including mobile gaming, apps, and other digital goods).

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