๐๐ผ๐ ๐๐ต๐ฒ ๐๐ผ๐บ๐ณ๐ผ๐ฟ๐ ๐ฃ๐ฎ๐ฐ๐ธ ๐น๐ผ๐ด๐ถ๐ฐ ๐ฐ๐ฎ๐ป ๐ฏ๐ผ๐ผ๐๐ ๐๐ผ๐๐ฟ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐๐ฅ๐ฃ๐ฃ๐จ
Are you still giving the same shopping experience to all players? Use this simple trick – Comfort Pack – to sell to more players without reducing their checks. Illustrated on the example from Monopoly GO.
โ๐ช๐ต๐ฎ๐โ๐ ๐๐ต๐ฒ ๐๐ฟ๐ถ๐ฐ๐ธ?
Comfort Pack is the playerโs sweet spot – typically their most common or recent highest purchase. Your shop should present offers starting at that price and occasionally nudge for an upsell. Very important: you should avoid displaying lower-priced items unless the Comfort Pack has changed.
๐ ๐ฆ๐ต๐ผ๐ฝ๐ฝ๐ถ๐ป๐ด ๐ฒ๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ถ๐ป ๐ ๐ผ๐ป๐ผ๐ฝ๐ผ๐น๐ ๐๐ข:
As a non-paying player in Monopoly GO, you enter the game shop and find a carousel of bundles ranging from โฌ1.99 to โฌ22.99. After making your first purchase of โฌ1.99, your lowest bundle shifts to โฌ5.99, aligning with your spending tendencies.
โฑ ๐ง๐ต๐ฒ ๐ฑ๐๐ป๐ฎ๐บ๐ถ๐ฐ ๐ป๐ฎ๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐๐ผ๐บ๐ณ๐ผ๐ฟ๐ ๐ฃ๐ฎ๐ฐ๐ธ๐:
Comfort Packs arenโt static, theyโre measured over time (around 30-60 days). After a month-long break from Monopoly GO, my lowest pricing point reverted to โฌ1.99, reflecting the changes in my Comfort Pack.
You can see the illustration of this principle in practice in the picture below. The next question is: what tools can you use to implement ths logic, and how flexible are they for future testing and adjustments?
