Comfort Pack Logic Can Boost Conversion and ARPPU

𝗛𝗼𝘄 𝘁𝗵𝗲 𝗖𝗼𝗺𝗳𝗼𝗿𝘁 𝗣𝗮𝗰𝗸 𝗹𝗼𝗴𝗶𝗰 𝗰𝗮𝗻 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗥𝗣𝗣𝗨

Are you still giving the same shopping experience to all players? Use this simple trick – Comfort Pack – to sell to more players without reducing their checks. Illustrated on the example from Monopoly GO.

❔𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝘁𝗿𝗶𝗰𝗸?
Comfort Pack is the player’s sweet spot – typically their most common or recent highest purchase. Your shop should present offers starting at that price and occasionally nudge for an upsell. Very important: you should avoid displaying lower-priced items unless the Comfort Pack has changed.

🛒 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝗠𝗼𝗻𝗼𝗽𝗼𝗹𝘆 𝗚𝗢:
As a non-paying player in Monopoly GO, you enter the game shop and find a carousel of bundles ranging from €1.99 to €22.99. After making your first purchase of €1.99, your lowest bundle shifts to €5.99, aligning with your spending tendencies.

⏱ 𝗧𝗵𝗲 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗻𝗮𝘁𝘂𝗿𝗲 𝗼𝗳 𝗖𝗼𝗺𝗳𝗼𝗿𝘁 𝗣𝗮𝗰𝗸𝘀:
Comfort Packs aren’t static, they’re measured over time (around 30-60 days). After a month-long break from Monopoly GO, my lowest pricing point reverted to €1.99, reflecting the changes in my Comfort Pack.

You can see the illustration of this principle in practice in the picture below. The next question is: what tools can you use to implement ths logic, and how flexible are they for future testing and adjustments?