Colorwood & Playdoku by Burny Games: Ad Revenue Powerhouses

🎮 Colorwood & Playdoku by Burny Games: Ad Revenue Powerhouses! 🧩

Burny Games is making waves in the mobile puzzle space, with Colorwood & Playdoku generating over $140K/day in ad revenue! 🤑 Colorwood alone generates over 100K downloads a day and continues to grow. We did a live review of both games with Burny Games CEO, Anatolii Henis to get a deeper understanding of the game’s UA, Ad Monetization, and Game Design.

👉Simple Gameplay
Both games focus on core gameplay with minimal metagame layers. Colorwood, is an innovative twist on the water sort genre, swapping liquids for bricks 🧱this unlocks new mechanics, and differentiates Colorwood in a crowded market. Playdoku takes block puzzles to the next level by seamlessly integrating “training your brain” 🧠 concepts that we’ve seen as behind Impulse’s amazing growth. Levels take between 60-90 seconds to complete making it perfect to monetize with interstitial impressions.

👉 Smart UA Funnel Design
Colorwood and Playdoku integrate creative-driven levels directly into their gameplay, helping users transition smoothly through the funnel. Every 3rd or 4th level reflects what users see in ads, boosting onboarding and engagement.

👉 Scaling with Ads
With no IAP revenue, both titles are 100% ad monetized. With more than 30 minutes of daily average gameplay for both titles, users see between 10-15 interstitial ads per day. Users are segmented based on their eCPM value. For high-value users, it’s more profitable to show fewer ads as retention improves when IMP/DAU drops.

Massive thanks to Anatolii for joining Jakub, Matej 🦩, and myself, on the pod and giving us a behind-the-scenes look at these two titles. Thank you also to Sensor Tower for helping with the data and a shout out to Katerina Maliaran for building a monster ad stack!