Churn Breakdown in Mobile Games

What causes player churn?

1️⃣ FTUE Issues
• Poor tutorials: Confusing, unclear, unskippable.
• Immediate frustration: Bugs, lag, unresponsive buttons.
• Misleading creatives: Fake gameplay, bait-and-switch.
• Weak hook: Boring loop, no early reward, no motivation.

2️⃣ Core Gameplay Problems
• Bad controls: Unresponsive, laggy, clunky.
• Shallow gameplay: No depth, no synergy, no evolution.
• Weak feedback: Poor game feel, unclear UI, no haptics.
• Pacing issues: Inconsistent, no rewarding highs.

3️⃣ Progression Barriers
• No challenge: Repetitive, no skill mastery, auto-play.
• Difficulty spikes: Unfair levels, paywalls, OP enemies.
• Poor progression: Grinding, unbalanced, overly long.
• No long-term goals: Weak achievements, no endgame.

4️⃣ Economy & Monetization Mistakes
• Pay-to-win: OP items locked, skill ignored, imbalance.
• Confusing monetization: No value, too many ads, premium spam.
• Aggressive currency sinks: Endless drain, frequent pop-ups.

5️⃣ Miscellaneous Issues
• Community & support: Toxic chat, slow support, no follow-up.
• Poor communication: No patch clarity, no dev feedback.
• Technical problems: Poor optimization, crashes, slow loading.

If your game has high churn, check these areas.
Fix the friction, and keep players engaged.