Chinese Mobile Gaming Market Shows Slight Decline Over Summer
📉 China’s Mobile Gaming Market Shows Slight Decline Over Summer: What’s Next? 📈
According to Huatai Securities, a leading financial services group in China known for its deep industry insights and research, the mobile gaming market experienced a slight year-over-year decline in July and August 2024, with a 4.3% and 1.6% drop respectively. This dip is primarily due to the high comparison base from the previous year, when the market saw significant growth (51.1% and 63.7% in July and August 2023).
Last week, Huatai Securities released a report that analyzed these trends and highlighted key insights across major gaming companies.
📊 Key Insights by Company:
Shenzhou Taiyue: Steady performance with old games, expecting two new titles to launch in Q4.
Kaixin and Giant Networks: Fewer new releases in Q3, but the key title Tomb Raiding is in paid testing and expected to launch by year-end.
Gigabit: Titles like Wen Dao and A Thought of Tranquility saw revenue drops with no major releases in Q3.
🚀 Looking Ahead: The upcoming product cycle could bring fresh opportunities. With increased approval of new games, 2025 is expected to see a surge in launches, providing some much-needed performance flexibility for gaming companies.
As Huatai Securities highlights, the Chinese gaming industry is closely watching the evolving product cycles, new releases, and policy changes. With their expertise, they predict that 2025 could be a strong year, with new game approvals and launches offering growth potential for leading developers.
💬 What do you think will happen to the mobile gaming market in 2025? Will new launches drive growth, or will challenges continue to shape the industry?
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