Reports

Source: Applovin x Adjust If 2024 was the year of experimentation, 2025 is the year of scaling. App Marketers & Devs spent the past year testing new Tech, adapting to changes in user behaviors, and preparing for regulatory changes and platform updates. This year we’ll see mobile app companies leverage what they’ve learned to drive sustainable growth at scale. As people’s lives become more mobile-centric, with consumers spending an average of five hours a day on their devices and engaging with 26 apps each month, the opportunity to reach consumers is ripe for both app marketers and direct-to-consumer (DTC) brands. In addition, in-app spending increased by 15.7% year over year, signaling strong industry momentum – and consumers’ confidence in completing mobile purchases. As more companies embrace mobile’s potential, marketers are future-proofing their practices, incorporating AI into their advertising workflows, extending […]

Global ad spend surpassed the trillion-dollar mark for the first time ever in 2024, thanks to a 10.5% growth rate, according to WARC. That’s both the strongest growth in 6 years and the largest increase in absolute dollar value ever — $104B in incremental advertising spend worldwide — if we disregard the 2021 post-Covid recovery. So yeah: marketers are competing in a super-heated ecosystem. And just to turn up that thermostat even more, Q4 was the hottest part of the hottest year on record, with 30% of the year’s ad spend: a staggering $324 billion. But we know that a good chunk of that holiday quarter spending is not traditional user acquisition. It’s retail and shopping: gifts and personal indulgences. User acquisition is a little different: it tends to be smarter spend. And that means many mobile growth experts spend in Q2 and […]

Gaming M&A and financings in 2024 saw a robust year, with $27.3B in disclosed deal value across over 967 transactions, a 39% increase in disclosed value compared to 2023. Public markets showed signs of recovery with the Drake Star Gaming Index growing 10.4% for the year. The Drake Star Global Gaming Report 2024 analyzes Gaming and Esports dealmaking in 2024 and the last quarter of the year and outlines what to expect for the coming year and beyond. Full report here.  Highlights include:  M&A activity in 2024 experienced a 21% increase in deal volume over 2023, with 198 announced deals and $10.5B in disclosed value. As predicted, several high-profile M&A deals emerged from private equity firms, including EQT’s $2.8B acquisition of Keywords and CVC’s $1.1B purchase of Jagex. Other major transactions included Playtika’s acquisition of SuperPlay for up to $1.95B and […]