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Supercell’s Super Record Revenue, $3 billion in 2024

Supercell hit a record $3 billion in revenue in 2024 as all of its live games saw sales rise YoY for the first time since 2014. Let's hear from Ilkka, CEO & Co-Founder of Supercell: The past year was a rollercoaster – the good kind of. We had some unprecedented successes and unprecedented challenges. Of the many achievements, failures, risks, and lessons at Supercell that highlighted 2024, two games stand out. On one hand, Brawl Stars exploded by every conceivable metric, like I have never seen before in my entire career. Brawl Stars is a great example of what is possible to achieve even with a relatively ”old” live game when all stars align. It is also the latest example that it truly is possible to create forever games, and the best games never get “old” if you keep them […]

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Retention Radar 2025 Report

Shout out to Aarki and their new Retention Radar Report that I stumbled across. My key highlights there: • Retention Decline in Casual Games: Casual titles saw a drop in D30 retention rates, reflecting shifting user engagement and the growing challenge of sustaining player interest over time. • Rewarded Ads Continue to Dominate: Rewarded video ads outperform other formats, delivering both high retention and revenue impact, especially in Tier 2/3 regions where conversion to paying player (IAP) is harder. • Regional Monetization Differences: Emerging markets see a higher dependence on ad monetization versus in-app purchases, emphasizing the need for flexible monetization models across regions, this includes eCPM’s and localised IAP pricings. • RPGs Lead in Long-Term Retention (No Sh*t): Strategy and RPG games show the strongest long-term retention rates (D30 and beyond), highlighting the importance of deep, immersive gameplay and […]

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Türkiye: Rising Gaming Empire’s 5-Year

When you think of recent massive mobile gaming fundraisings, Turkiye is the first country that comes to mind.What secret sauce links Peak Games, Gram Games, and Rollic? It’s much more than their Turkiye origin—they’re architects of the casual and hyper-casual gaming boom. Their exits didn’t just validate Turkiye’s market potential; they catalyzed a 4B+ investment surge with over 150 deals in the past five years, positioning Istanbul as a strategic hub for global gaming innovation.But here’s the kicker: Those figures don’t include the seismic $2.5B fundraising (50/50 split between equity and debt) rumored to be in play for Dream Games. If confirmed, this deal wouldn’t just break a record of being the most prominent gaming fundraising; it would shatter them, surpassing even Europe’s flashiest tech rounds. To put it bluntly, Turkiye isn’t just part of the mobile gaming conversation—it’s writing […]

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