Journal

2 founders. 2 game studios. 3 months runway I will call them "Kevin" and "David":Anonymous CEOs I spoke with recently.Both creating high-quality games.Both seeking investment urgently.Both with around 20-30 employees.But with different actions..𝗞𝗲𝘃𝗶𝗻, 𝗦𝘁𝘂𝗱𝗶𝗼 𝟭20+ employees = money existsClaims "no money" for changesBanking on 4-week miracleHigh burn rate continuesSays "can't afford help"Kevin is avoiding tough decisions.𝗗𝗮𝘃𝗶𝗱, 𝗦𝘁𝘂𝗱𝗶𝗼 𝟮20+ people across 2 studios.The investment deal fell throughFalse promises left them hangingReady to make a change.After working with David through coaching.We helped him buy 6 months of runway.The critical difference?Priorities.David understood:No company = No future teamCut costs = Buy timeWhile Kevin:Putting everything at risk.Including personal well-being."I will find a solution in 4 weeks"Is not a strategy.Different actions.Different outcomes.One is definitely better than the other in my opinion.

💥 Coin Master has cleverly integrated a "rolling offer" in their Token Thunder event! 🎟️ In this setup, when players purchase spins, they also get free tokens for the event—an attractive deal for players who want to stock up on spins while getting bonus tokens. With these tokens, players can upgrade the wheel, unlocking exciting rewards that make the purchase feel even more valuable. It's a smart strategy that enhances both player satisfaction and monetization! 🚀

The best casual mobile game lesson you'll learn today: 6 Insights from MY custom dashboard! Watch the change on top games,But define your own path!✦ Not every game needs to be on top,They do need to be profitable though.✦ When we look at the comparison of these games,You can see different strategies.↳This proves there is no ‘’market saturation’’.There is ‘’bad’’ execution on both gameplay and UA. ✦ When Candy Crush was leading, they definedThe match-3 puzzle genre, over and over again,Until Royal Match has arrived…✦ When Coin Master dominated the revenue charts,Monopoly GO! was in the making, now it’s on top.✦ Meanwhile, other heavy hitters from,Playrix, Peak, Metacore are on a steady pathAnd holding their impact on the industry.✦ Some of these games are considered ''old'',Well, not in terms of players eyes! If you watch the charts carefully,You can make […]

Want to craft your own Master’s Degree inGame Publishing (in 6 months)? READ THESE BOOKS!My name is Sergei. ✋ I’m an INSEAD MBA graduate.I've honed skills with 200+ business books.Here's the truth:Books hold 87% of the knowledge you seek. So, I've designed a 6-month personalMaster’s Degree program for you.Your 6-month challenge:12 books, 2 each month.Here we go:📘 One UpBy Joost van DreunenSubject: Games Evolution📘 Console WarsBy Blake J. HarrisSubject: Entrepreneurship📙 The Art of Game DesignBy Jesse SchellSubject: Game Design📙 Blood, Sweat, and PixelsBy Jason SchreierSubject: Game Development📗 Hacking MarketingBy Scott BrinkerSubject: Marketing📗 Thinking, Fast and SlowBy Daniel KahnemanSubject: Behavioral Economics📕 Social ArchitectureBy Pieter HintjensSubject: Community📕 The Book of EsportsBy William CollisSubject: Esport📒 The Game LocalizationBy Heather Maxwell ChandlerSubject: Localization📒 Video Games LawBy S. Gregory Boyd, Brian Pyne, Sean F. KaneSubject: Legal 📔 Creativity, Inc.By Edwin Catmull, Amy WallaceSubject: Leadership📔 Freemium […]

Hybrid Casual Games: Key Monetization Insights Based on the Playliner report, here’s a breakdown of top games like Wood Nuts Bolts Puzzle, Block Jam 3D, and Twisted Tangle:🎯 Level Difficulty and Playtime • Wood Nuts Bolts Puzzle and Block Jam 3D have longer levels due to complex mechanics. • Players often fail on the first attempt, adding challenge and replay value. 🚀 Booster Usage and Value • In Wood Nuts Bolts Puzzle, players frequently use boosters, mostly earned via ads. • Twisted Tangle has high-cost boosters, with players using about 30 across 100 levels. 📺 Popular Ad Placements • Reward x2 – Win screen for double rewards. • Continue Playing – Fail screen for extra time or lives. • Life Refill – Available in mechanics windows. • Booster Activation – Mid-level for extra power-ups. 📊 Ads Watched Per Game • […]