Journal

Spotted an interesting offer in Coin Master by Moon Active! While the design feels a bit crowded for my taste, the concept of 'Bigger prize, same price' is definitely intriguing. Always exciting to see what tests and features studios are trying out to engage players! 🎁✨ Has anyone tried a similar approach and seen any interesting results? Would love to hear your thoughts!

This article focuses on analyzing Boom Beach’s current state and suggests couple theoretical ideas for how it could be set back to growth. Note: This article is constructive, giving a straight-forward analysis on a game’s current state — with also suggestions and ideas for future improvement. The sole intention is to provide here an insightful article and as a goodwill-basis give open ideas and principles for improvement. This article has data from AppMagic. Current State of Boom Beach When looked over the long haul, Boom Beach by Supercell has seen long-term engagement decline (despite bringing great amount of revenue and success — which is still something everyone needs to acknowledge) over its lifecycle; a common “trend” for many mobile games as their player bases gradually lose interest after peak growth. Side Note: These things are common “trends” in games such […]

When we talk about metrics like session times, retention rates, and monetization in F2P mobile games, we’re not just talking numbers. These metrics reveal how player habits, behaviors, and decision-making are rooted in human physiology and psychology.This article focuses on discussing about physiology and psychology behind F2P metrics / KPIs, and how they can be used to break down KPIs you’re seeing behind your game — and, furthermore, how physiology and psychology can be used for game design.Note: Some of the points discussed here can be more theoretical still, as they’ve not been used to far extend, yet, in game development and design.Physiology and Psychology Behind Mobile F2P Games and Their MetricsHere's a deeper look at how we tap into the principles of physiology and psychology to build successful games:Engagement Loops and Habits FormationGratification systems, feedback loops, and well-designed hooks […]

This article focuses on analyzing Stumble Guys’ current state and suggests couple theoretical ideas for how it could be set back to growth. Note: This article is constructive, giving a straight-forward analysis on a game’s current state — with also suggestions and ideas for future improvement. The sole intention is to provide here an insightful article and as a goodwill give open ideas and principles for improvement. This article has data from AppMagic. Stumble Guys Faces Downhill Slide in Engagement According to AppMagic, Stumble Guys, a hit from Scopely (originally developed and released by Kitka Games who sold Stumble Guys for Scopely), is seeing decline in downloads and engagement. Stumble Guys, Revenue  Stumble Guys, Downloads This trend, while common in games after top peaks, highlights a critical point: Without re-freshening of gameplay and strategic updates, it's challenging to maintain DAU […]