Journal

How to optimize placement networks on Admob? I wanted to devote this week's newsletter to some more practical information on a pain point that I frequently have to contend with. That is how to optimize placement networks on the Admob mediation platform. Admob can sometimes be confusing and clunky to use, so here’s how I optimize placement networks on Admob. You’ll need to access the mediation report tab and split up the data into useful components by App and ad type. Start by selecting for example: App → Select one Android App → Last 7 days → Dimensions → Ad Source Instance Once you have the data set up like this, click the 3 dots in the top right corner, download it as a CSV, and open it in an Excel spreadsheet. To accurately read the data you’ll need to […]

Ads Monetization Guide For Mobile Games 𝟭. 𝗜𝗻𝘁𝗲𝗿𝘀𝘁𝗶𝘁𝗶𝗮𝗹 𝗮𝗱𝘀• Use event-based ads after key moments like level-ups or feature unlocks.• For timer-based ads, add a countdown and offer small rewards• Delay ads if the player is mid-action to avoid frustration.𝟮. 𝗥𝗲𝘄𝗮𝗿𝗱𝗲𝗱 𝘃𝗶𝗱𝗲𝗼𝘀 (𝗥𝗩)• Offer temporary boosts like speed boosts, extra capacity, or 2x income.• Place RV triggers inside the game world for better immersion.• Use high-quality visuals to make rewards feel premium.𝟯. 𝗔/𝗕 𝘁𝗲𝘀𝘁𝗶𝗻𝗴• Test when and how interstitials appear to balance revenue and retention.• Experiment with different RV rewards to find the best incentives.• Cap total ads over time to avoid fatigue.𝟰. 𝗞𝗲𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 𝘁𝗼 𝘁𝗿𝗮𝗰𝗸• Average RV views per user• Churn post-ad view• IAA revenue• Ad fill rate• eCPM𝟱. 𝗘𝘅𝘁𝗿𝗮 𝘁𝗶𝗽𝘀• Avoid disrupting the player experience.• Reward generously for RVs to make ads feel fair.• Offer a "No […]