Global Black Friday Sale in Magic Jigsaw Puzzles by ZiMAD

In anticipation of Black Friday, ZiMAD announced the launch of a global sale in Magic Jigsaw Puzzles. Data: AppMagic Magic Jigsaw Puzzles is more than just a game; it's an enchanting world where everyone can find something they love: Autumn in the Countryside, Dream Cities, Amazing Flowers, Magical Midwest, and other themed packs for relaxation and enjoyment. Special Offers: - Annual Subscription with 50% off: From November 22 to November 28. - Monthly Subscription with 50% off: From November 29 to December 6. Jigsaw Puzzle Leaderboard Data: AppMagic The competition is tough there. What's the idea behind that? “Black Friday is a great opportunity to access premium content at a reduced price. We aim to make Magic Jigsaw Puzzles even more accessible and engaging, and we hope these discounts will allow our users not only to save money but also […]

Gamigion November 21

Journal

Burny Games: Making a few $M a month from Ads

Making a few million $$$ a month from ads revenue! 🤑 Anatolii Henis going from Social Casino to Mobile Puzzle Games. The live review of Burny Games! 👇 We discuss the transition from social casino games to ad-supported mobile games, the development and mechanics of their games PlayDoku and Colorwood Sort, and the importance of player retention and monetization strategies. The conversation also touches on their games' current performance and future plans for in-app purchases and hybridization. It delves into the mechanics and features of mobile games, focusing on user engagement, monetization strategies, and comparative analysis of different game titles. Discussing the unique mechanics of their games (and how Jakub fails), the importance of ad strategies, and insights into user acquisition and retention, providing a comprehensive overview of the current mobile gaming landscape. Felix was really excited to cover Playdoku […]

Matej Lancaric November 21

Journal

Pokémon TCG has earned $100 million in IAP

💲Pokémon TCG has earned $100 million in IAP revenue just three weeks after launching globally. I took a closer look at how their in-game shop is designed, and here are quick observations: 1️⃣ 𝘛𝘩𝘦 𝘴𝘩𝘰𝘱 𝘪𝘴 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘦𝘥 𝘦𝘢𝘳𝘭𝘺 𝘰𝘯.The shop appears right after the tutorial, before your first battle. It might seem a bit pushy, but in this case, it works because players naturally want to collect more cards (the strength of the Pokémon IP plays an important role here)—and the shop lets you buy currencies to open packs faster.2️⃣ 𝘍𝘰𝘤𝘶𝘴 𝘰𝘯 𝘴𝘶𝘣𝘴𝘤𝘳𝘪𝘱𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩 𝘢 𝘧𝘳𝘦𝘦 𝘵𝘳𝘪𝘢𝘭.One of the first products promoted by developers is a 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻. We recently discussed with Michal Korek in our webinar#5 how subscriptions are one of the most underestimated monetization features with the potential to boost revenue. Pokémon devs offer their subscription with a 2-week […]

Julia Iljuk November 21

Journal

How is mobile gaming performing?

How is mobile gaming performing? What does the latest data reveal? Recent months have brought mixed news for the mobile gaming industry, with both challenges and positive trends emerging. A look at the latest data (based on Sensor Tower) shows that: ▶️ 2024 is proving much stronger for mobile gaming than 2023. ▶️ October 2024 marked the first month in a while to see significant year-over-year download growth, surpassing even revenue growth (13% vs. 9% YoY). ▶️ iPads exhibit similar trends in October. ▶️ Android growth appears stagnant in recent months, despite some minor positive movements.

Mariusz Gąsiewski November 21

Journal

Hexa Sort Segment: Growth, Challenges, and Lessons

Hexa Sort Segment: Growth, Challenges, and Lessons from the Top 🚀 The HexaSort segment, led by Hexa Sort by Lion Studios, remains as a promising casual puzzle genre. While other segments like Nuts & Bolts show clear signs of churn, AppMagic data suggests this one has room.Hexa Sort: The Leader:Hexa Sort stands as the king of the hill, leading in IAP revenue and likely Ads revenue. Its success lies in its balanced, well-planned UX, tying engagement directly to monetization:🎮🧪 Dopamine-driven gameplay encourages positive reviews, rewarded video views, and currency use, blending monetization with user satisfaction.💰 ⚙️ This game design drives strong monetization while maintaining engagement in controlled manner, setting it apart in the genre against copycats.The Copycat Dilemma:Unlike the declining Nuts & Bolts segment, where excessive copycats have churned retention and revenue across the whole segment, affecting also the best […]

Antti Kananen November 21

Journal

Pokemon’s Winning Formula: $4M/Day

Pokémon Trading Card Game Pocket has swiftly proven to be a hit since its launch on October 30th. Developed by DeNA, the title is already making waves, generating $120M+ in Revenue since its launch. Here's an analysis of what the title offers, from its nostalgic appeal to its mobile-friendly gameplay. Moreover, the monetization strategy and how upcoming events could shape the game's future. The Pokémon Company is again making bold moves in the mobile market. By releasing the “Pokémon Trading Card Game Pocket” on October 30th, it seems we are witnessing a similar seismic impact on the revenue side as we saw with the Pokémon Go release in 2016. The game has been making more than $4 million a day for more than two weeks in a row. If this holds, it will make $120 million during its launch month, […]

Jakub Remiar November 21

Journal

Mobile Game Retention Cheatsheet

Mobile Game Retention Cheatsheet Here is a breakdown:---- 𝗜. 𝗦𝗵𝗼𝗿𝘁-𝗧𝗲𝗿𝗺 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 (𝗗𝗮𝘆 𝟭-𝟯) ----Make a powerful first impression. 1. Onboarding • Introduce key features clearly. • Use tutorials with minimal cognitive load. • Set clear objectives and encourage immediate actions. • Strategically place first paywalls. 2. First Impressions • Prioritize readability and intuitive UI/UX. • Focus on graphics, art style, and juiciness (animations and feedback). • Ensure smooth game performance. • Hook players with a compelling story. 3. Core Gameplay Loop • Make gameplay fun and engaging with easy-to-understand rules. • Offer early rewards to build momentum. • Optimize session lengths to avoid fatigue. ---- 𝗜𝗜. 𝗠𝗶𝗱-𝗧𝗲𝗿𝗺 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 (𝗗𝗮𝘆 𝟯-𝟯𝟬) ---- Add depth to maintain engagement. 1. Game Depth • Provide variety in strategies and introduce new mechanics. • Include side quests and secondary activities. 2. Live-Ops • Plan frequent […]

Anton Slashcev November 21

Journal

Bringing Friends = Bigger Rewards!

🎲 Bringing Friends = Bigger Rewards! Just unlocked an event in "Dice Dreams" that caught my eye. It ties rewards to your social network: the more friends you connect, the better your rewards. Simple idea, but it feels fresh and meaningful in execution. What stands out for me: 1️⃣ It adds a social layer. You’re not just playing solo—you’re encouraged to involve your friends, making the experience feel more collaborative and connected. 2️⃣ Win-win for players and the game. Players enjoy bigger rewards, while the game drives higher engagement and organic growth. 3️⃣ The Facebook connection. Beyond the rewards, it’s a clever way for the game to collect user data for future targeting. Whether it’s ads, re-engagement campaigns, or more personalized offers, this is data gold for game developers. It’s an interesting mix of player benefit and business strategy. What […]

Michael Kopelovich November 21

Journal

Elevations & Player Visibility

𝟎𝟓 - 𝐄𝐥𝐞𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐏𝐥𝐚𝐲𝐞𝐫 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 In previous posts about navigable levels, I've often been asked whether elevation changes and ramps significantly affect player's perception. The short answer is yes; ramps are also a design tool! By using ramps, we can guide the player's attention, control their visibility, and carefully pace their movement through the environment. This helps us tell a story through the space itself. In the sketch I'm sharing today, I illustrate two scenarios (extreme case examples) where elevation is used to craft different gameplay dynamics.In simple terms, the key elements of a route that we see in these examples are:- Where the player is (𝐎𝐫𝐢𝐠𝐢𝐧),- Where they need to go (𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞),- The surrounding navigable areas near the objective (𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧),- And the path to reach the objective (𝐏𝐚𝐭𝐡).𝐈𝐧 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐬𝐜𝐞𝐧𝐚𝐫𝐢𝐨, the objective is positioned beyond an upward […]

Jesus Machina November 20

Journal

Why Rovio Could be Poison to SEGA

Why Rovio Entertainment Could be Poison to SEGA—and How They Can Fix It. Rovio’s golden days with Angry Birds are gone. A look at AppMagic reveals the story: churning downloads, revenue, and MAUs. Latest bets on high-risk, high-cost titles—e.g., Angry Birds Journey and Bloom City Match—are poorly positioned to catch emerging trends or gain traction in competitive genres like puzzles.The Problem: Stuck in the Past.Rovio is slow to adapt to fast-paced mobile games market. They aren’t leaning on commercial or scientific processes to evaluate opportunities in new, high-potential genres. Instead, they continue to 2x on categories where e.g., King, Playrix, and Dream Games dominate.Take Bloom City Match. It’s dropped into the most competitive puzzle games segment, crowded with competition. It’s a high-risk bet in a category with high CPIs, churned-out cohorts, and a shrinking ROAS profile. And while Angry Birds […]

Antti Kananen November 20

Journal

5 Casino Game Trends

🎰 5 Casino Game trends can boost your game! Web Store Popularization to clan passes,Competitions to rare card collections.Easy to read and digest,to the point insights.

Gökhan Üzmez November 20

Journal

$1B Playbook behind Royal Match success.

The $1B Playbook behind Royal Match success. Here’s the breakdown of their Live Ops strategy: 𝟭. 🏆 𝗧𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁𝘀 𝗳𝗼𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻: • Weekly Contest Challenge (full-week tournament) https://lnkd.in/e7rC3yWR • King’s Cup (2-day midweek tournament) https://lnkd.in/eu-YfraP • Sky Race (3-day end-of-week race) https://lnkd.in/eMwbwwuy • Lightning Rush (fast-paced 1-hour tournament) https://lnkd.in/eajrD8iR • Archery Arena (daily weekend tournament) https://lnkd.in/eRajA8Y7 𝟮. 🤝 𝗧𝗲𝗮𝗺 𝗲𝘃𝗲𝗻𝘁𝘀 𝗳𝗼𝗿 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻: • Team Treasure (weekly rotating team event) https://lnkd.in/eWV7BXdc • Team Tournament (weekly rotating team event) https://lnkd.in/eEiFwW7p • Dragon Nest (co-op team event inspired by Monopoly) https://lnkd.in/eE4_PNai 𝟯. 🎲 𝗠𝗶𝗻𝗶-𝗴𝗮𝗺𝗲𝘀 𝗳𝗼𝗿 𝘃𝗮𝗿𝗶𝗲𝘁𝘆: • Hidden Temple (4-day midweek treasure-digging mini-game) https://lnkd.in/eQkHtKvS • Duke’s Fortune (slot machine mini-game, 3 days) https://lnkd.in/eJ2mmFZe • Magic Cauldron (potion-making mini-game, 3 days) https://lnkd.in/eh6ACvX4 𝟰. 🏅 𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 𝗳𝗼𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: • Mission Control (4-day milestone event) https://lnkd.in/eDsdQYpm• Mission Pursuit (3-day milestone event) https://lnkd.in/egWaAGNC • Book of Treasures […]

Anton Slashcev November 20

Journal

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