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Smart Live-Ops Integration at Level Start/End

๐Ÿ’ก Smart Live-Ops Integration at Level Start/End! ๐Ÿ’ก Noticed a clever approach in some games recently: placing live-ops prompts at the start and end of levels to nudge players to join ongoing events. As live-ops continue to grow in importance, especially for titles aiming for long-term retention or hybrid monetization, this type of integration feels spot-on.๐ŸŽฏ Why I like it:- It subtly reminds players of events when theyโ€™re most engaged, without feeling intrusive.- Live-ops engagement can drive retention and monetization in ways that feel rewarding for the player.What are your thoughts on this tactic? Genius nudge or could it backfire?

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150.000+ Game Designers around the world!

๐Ÿ—บ 150.000+ Game Designers around the world!7 unique differences you should know about: They all do different things,To accomplish one thing!๐Ÿš€ Its like a construction project. You need different experts to design:Foundation,Landscape,Electrical,Exterior,Statics,Interior,Roof,etc.Each part is equally โ€˜โ€™importantโ€™โ€™and โ€˜โ€™MUSTโ€™โ€™ work together!Game design skills are similar,Different designers focus on different parts:โœฆ UX Designers,โœฆ Level Designers,โœฆ System Designers,โœฆ Combat Designers,โœฆ Narrative Designers,โœฆ Creative Art Designer,โœฆ Game Economy Designers.Each designerโ€™s job is unique.Together, they make the game work.Also, often we see โ€˜โ€™oneโ€™โ€™ title,That does it all, or connects them,Game Product ManagerProduct Director etc.

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How to make your game look stunning?

How to make your game look stunning? It comes down to six key fundamentals:1. ๐ŸŽฅ Camera A great camera is your starting point. โ€ข Pick the right angles and horizon line. โ€ข Highlight the most important gameplay elements. โ€ข Avoid awkward, disorienting views.2. โšซโšช Contrast Make important objects pop. โ€ข Bright and dark areas should balance for clarity. โ€ข Separate key objects from the background visually. โ€ข Use contrast to guide the playerโ€™s attention naturally.3. ๐ŸŽจ Composition Lead the playerโ€™s eye where it matters. โ€ข Add guiding lines to focus attention. โ€ข Follow the rule of thirds for balance. โ€ข Make every shot purposeful and easy to read.4. ๐Ÿ’ก Light Lighting is more than moodโ€”itโ€™s direction. โ€ข Highlight paths and objectives with light. โ€ข Use shadows and highlights for depth. โ€ข Dynamic lighting can boost immersion.5. ๐Ÿ•บ Animation Movement makes […]

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Riot can afford it??

Arguments justifying Arcane on the grounds that "Riot can afford it" are already lost. This framing positions Arcane as a cost center. Marketing heads are commonly called "Heads of Growth" because marketing isn't supposed to be a cost center; instead, it ought to be a profit center. It's a beautiful show (I loved it! Thank you for your subsidy!), and if Riot wants to spend $250M on IP narcissism, they can and should (they're also a private company), but that's different from justifying it within a cost-benefit framework.It's a common misconception that this framework requires easily observable evidence to be useful. Instead, it asks for higher rigor and a direct answer to "How could Arcane deliver over $250M of ROI relative to the best use of investment?" The higher the investment, the more intense the scrutiny level. Another way to […]

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My Industry Highlight?

People regularly ask me what my industry highlight is. Some might think it was the Luna Labs exit, Ironsource IPO, or launching 100โ€™s of games in my career but no. Itโ€™s not any of those, itโ€™s actually getting Mew in Pokemon TCGP after a month of grinding.

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Things TRUE Gamers don’t care about!

Things TRUE gamers don't care about: Some game developers learn these the hard wayโ€ฆDon't get me wrong,DLCs, customization etc., they are all great..But they are not what truly matters!Here are 5 key elements that shouldn't matter:1. Early Accessโ†ฑ Driven by mostly โ€˜โ€™Fear of Missing Outโ€™โ€™,โ†ฑ Most of these are just money grabbing.2. Micro-Transactionsโ†ฑ Pay extra on top of what you just paid,โ†ฑ Just to fast travel in game? No, thank you. 3. Release Dateโ†ฑ Buggy gameplay mechanics, rushed story,โ†ฑ Tons of technical issues, including login issues,โ†ฑ Because of profit promises for upper management?โ†ฑ We donโ€™t deserve this, we can wait. 4. Character Customizationโ†ฑ Sure, diversity is great, but tons of cosmetics,โ†ฑ Details on eye lid colors and eye lashes? Noโ€ฆ5. DLC Promiseโ†ฑ Why do I pay for a promise that should have,โ†ฑ Been in the original game in the first […]

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Royal Kingdom to Grow Match-3 GDP

๐—ฅ๐—ข๐—ฌ๐—”๐—Ÿ ๐—ž๐—œ๐—ก๐—š๐——๐—ข๐—  ๐—ง๐—ข ๐—š๐—ฅ๐—ข๐—ช ๐— ๐—”๐—ง๐—–๐—›๐Ÿฏ ๐—š๐——๐—ฃโ€ข Royal Kingdom launching Nov 22; today!โ€ข Royal Match has run away with it, but Candy Crush has grown over the long haul!โ€ข Some of its best quarters over the last two years.โ€ข Royal explosive growth didnโ€™t come at anyoneโ€™s expense; Bezos and Paul Graham are right.โ€ข ๐— ๐—ผ๐˜€๐˜ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐—ฑ๐—ถ๐—ฒ ๐—ฏ๐˜† ๐˜€๐˜‚๐—ถ๐—ฐ๐—ถ๐—ฑ๐—ฒ, ๐—ป๐—ผ๐˜ ๐—ต๐—ผ๐—บ๐—ถ๐—ฐ๐—ถ๐—ฑ๐—ฒ.โ€ข Of the big threeโ€”Candy, Scapes, and Royalโ€”only Royal lacks the 2nd and 3rd+ spin-offs.โ€ข โ€œ2nd flagshipโ€ games do well, but that seems like the ceiling (Familyscape and additional Candy spin-offs struggled) ๐—ฃ๐—ข๐—ž๐—˜๐— ๐—ข๐—ก ๐—ฃ๐—ข๐—–๐—ž๐—˜๐—ง: ๐—ฆ๐—›๐—”๐—ฅ๐—ž๐—™๐—œ๐—ก ๐—ข๐—ฅ ๐—ฅ๐—จ๐—ก-๐—ฅ๐—”๐—ง๐—˜?โ€ข ๐—–๐—ผ๐—ฟ๐—ฟ๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป: Downloads were falling fast last time we checked (steady revenue pulled: Nov 5; Updated: Nov 14)โ€ข ๐—จ.๐—ฆ. ๐—ฑ๐—ผ๐˜„๐—ป๐—น๐—ผ๐—ฎ๐—ฑ๐˜€ ๐—ณ๐—ฒ๐—น๐—น ๐˜๐—ผ ๐—ฒ๐—พ๐˜‚๐—ถ๐—น๐—ถ๐—ฏ๐—ฟ๐—ถ๐˜‚๐—บ, ๐—ฏ๐˜‚๐˜ ๐—๐—ฎ๐—ฝ๐—ฎ๐—ป, ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐Ÿฎ๐Ÿญ-๐—ฑ๐—ฎ๐˜† $๐Ÿฎ๐Ÿฐ ๐—ฅ๐—ฃ๐——, ๐—ต๐—ฎ๐˜€ ๐—บ๐—ฎ๐—ถ๐—ป๐˜๐—ฎ๐—ถ๐—ป๐—ฒ๐—ฑ ๐˜€๐˜๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ฑ๐—ผ๐˜„๐—ป๐—น๐—ผ๐—ฎ๐—ฑ๐˜€ ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜๐—ต๐—ฒ ๐˜€๐˜๐—ฎ๐—ฟ๐˜. Actual UA reinvestment? With high RPD, should this be […]

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How does a Live Ops system work?

How does a Live Ops system work? Hereโ€™s a breakdown, based on the Playliner research:1. Offers ๐Ÿ’ฐ โ€ข Starter packs, season passes, and rolling deals. โ€ข Monetize player defeats and the desire to speed up progress.2. New content ๐ŸŽ‰ โ€ข Themed, seasonal, and late-game updates. โ€ข Keeps gameplay fresh and incentivizes players to explore further.3. Mini-games ๐ŸŽฎ โ€ข Fun additions like treasure hunts or Plinko. โ€ข Add variety and unlock new monetization opportunities.4. Win streaks ๐Ÿ”ฅ โ€ข Create FOMO and loss aversion. โ€ข Motivate players to extend sessions and chase bonuses.5. Task-based events โœ… โ€ข Daily quests, challenges, and milestone rewards. โ€ข Provide short- and long-term goals to keep players grinding.6. Tournaments ๐Ÿ† โ€ข Solo, team, and weekly competitions. โ€ข Heighten excitement, especially when competing with friends.7. Time-limited bonuses โณ โ€ข Extra lives, reduced costs, or double rewards. โ€ข Drive […]

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Major Trend: Celebrity Effect in Creatives

๐ŸŽฅ ๐“๐ก๐ž ๐‚๐ž๐ฅ๐ž๐›๐ซ๐ข๐ญ๐ฒ ๐„๐Ÿ๐Ÿ๐ž๐œ๐ญ ๐ญ๐ซ๐ž๐ง๐ ๐ข๐ง ๐œ๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž๐ฌ. Major UA trend that shines๐Ÿ‘‡ ๐Ÿ’ฅ Arnold Schwarzenegger in Mobile StrikeHis involvement wasnโ€™t just about lending his faceโ€”it tied directly into the gameโ€™s theme of power and strategy. These were the times when Arnold was everywhere. You opened your fridge, BAM! Arnold. Toilet? Arnold. TV? Arnold. Good old MZ daysโ€ฆ ๐ŸŽฐ Jennifer Lopez in Coin MasterCoin Master (MoonActive Ltd) brought J.Lo on board, and her star power and the gameโ€™s mechanics created a campaign that resonated with a diverse audience. She also shared a few of these ads on her social media, getting 5+ million views. You have probably seen a Kardashian playing Coin Master. Those ads started rolling back in 2019. It was June 2020 when they introduced new celebrities into the mix. It was J.Lo that accelerated the number of downloads […]

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Next Billion-Dollar Merge Games: Innovation Meets Depth

The Next Billion-Dollar Merge Games: Innovation Meets Depth ๐Ÿš€๐Ÿงฉ Merge games have proven their staying power with Travel Town and Gossip Harbor blending grid management with narrative-driven building layers. In terms of the future, the next hits could emerge by leveraging key vectors in #gamesdesign and #systemsdesign that are theme-independent, appealing to female, male, and mixed audiences:๐Ÿ—๏ธ๐Ÿ“Š Simulation and Tycoon MechanicsImagine SimCity, Railroad Tycoon, or RollerCoaster Tycoon fused with #mergegames #gameplay. Adding tycoon-like depth could revolutionize Merge, offering strategic, long-term #engagement.--> Travel Townโ€™s city-building layer could expand into dynamic economies, where merging fuels resource generation and upgrades.--> Ability to draw in players seeking meaningful, management-driven progression, boosting #retention and #LTV; and/or teaching this to existing players. ๐Ÿ‘ช๐Ÿ•น๏ธ Life Sims #Games like BitLife, Business Empire: RichMan, and Pick Me Up - Idle inspire the potential synergy between life sims and merge, […]

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Google and Korean Game Giants in Hot Water Over Alleged Collusion

Allegations of Google and Korean Game Companiesโ€™ Collusion Spark Controversy Domestic game companies have come under scrutiny following allegations that they unfairly received benefits, such as profit-sharing and marketing campaign support, in exchange for releasing their game apps exclusively on Google Play Store. The Citizens' Coalition for Economic Justice (CCEJ) accused Netmarble, NCSoft, Com2uS, and Pearl Abyss of collaborating with Google to monopolize the app market. These companies have denied the allegations, stating that they have neither received rebates nor engaged in illegal activities. At a press conference on October 21, the CCEJ, alongside the Korea Game User Association and the Korea Game Consumer Association, claimed that Google Korea, Google Asia Pacific, and the four game companies unfairly acquired approximately 685 billion won in profits through rebate programs, manipulated app exposure in advertisements, and supported Lifetime Value (LTV) creation programs. […]

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Global Black Friday Sale in Magic Jigsaw Puzzles by ZiMAD

In anticipation of Black Friday, ZiMAD announced the launch of a global sale in Magic Jigsaw Puzzles. Data: AppMagic Magic Jigsaw Puzzles is more than just a game; it's an enchanting world where everyone can find something they love: Autumn in the Countryside, Dream Cities, Amazing Flowers, Magical Midwest, and other themed packs for relaxation and enjoyment. Special Offers: - Annual Subscription with 50% off: From November 22 to November 28. - Monthly Subscription with 50% off: From November 29 to December 6. Jigsaw Puzzle Leaderboard Data: AppMagic The competition is tough there. What's the idea behind that? โ€œBlack Friday is a great opportunity to access premium content at a reduced price. We aim to make Magic Jigsaw Puzzles even more accessible and engaging, and we hope these discounts will allow our users not only to save money but also […]

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