Journal

EVERYTHING IS A GAMING COMPANY YOUTUBE ROLLS OUT IN-APP GAMES Netflix, New York Times, Shopee, Spotify, Instagram, LinkedIn.What do all these companies have in common? 🤔Maybe your answer wasn't that, but these companies have the development of games as a business expansion strategy in common. 🎮📊And recently we had a new player.After an eight-month trial with selected users, YouTube has expanded its new "Playables" in-app games feature to more US, UK, Canadian, and Australian users.The platform now offers over 75 games. 😲In my opinion, the streaming giant's initiative may be more assertive than other companies' attempts.Firstly, the titles available are very popular IPs.Check it out (AppMagic figures since 2015). 👇🐦 Angry Birds by Rovio Entertainment Corporation (1.5bi downloads and US$1.27bi IAP revenue).🎭 Tomb of the Mask by Playgendary (507MM downloads and US$21MM IAP revenue).❓ Trivia Crack by etermax (430MM downloads […]

In the ever-evolving world of mobile gaming, the goods sort trend has emerged as a significant revenue generator. While innovation often drives success, this trend highlights that replicating successful mechanics with excellent execution can also lead to impressive results. The goods matching trend is making waves, generating $3-4 million USD in IAP revenue monthly for different companies, excluding ad revenue which can easily be around $8-12 million USD every month assuming IAP to ad revenue ratio is around 25:75 overall across all games togetherSome of the major companies leading this space1) Goods Master 3d by Cobby Labs2) Goods sort by Mind crush3) Triple Buster 3d by Clap Palms4) Stuff Sort by Griffon Games5) Triple Master 3d by Star fun studio6) Match Triple Goods by Higgs StudioThere are a great number of smaller games that are making a 2-digit IAP revenue […]

Match Masters has introduced an innovative approach in the casual and puzzle market with its unique 1 vs 1 match-3D style gameplay. While games like Royal Match and Gardenscapes have excelled with their meta games, mini-games, and storytelling elements, Match Masters by Candivore led by Ilya Agron , Zur Tamam , Tom Amel , Sahar Azran , Ehud Rosenberg , Anat Treibatch, Yael Yagev , Omer Miran, Jonathan Many , Rod Peri , Alina Vostrikov , Pini Ashkenazi Golomb , ✪ Ronit Gendelman ✪ , Efrat Rosental , Renny Grinshpan , Yoni Yeshaya , Idan Tsahar , Ido Leshem , Chagai Shtulman , Zoe Grosman , Omri Rosen and many more has carved a niche with competitive gameplay. This new take has significantly boosted its downloads and revenue, presenting a promising opportunity for other studios to explore. LIFETIME DOWNLOADS - […]

DECONSTRUCTION ”SCREW JAM” BY ROLLIC First-party data.This is the secret of Cost Center 🔜 GamesCom Asiato offering one of the most powerful BI tools on the market. 💪Track the resources used in your game. Optimize its monetization. Balance the level performance. 📈Follow the example of Amanotes and Lihuhu and quickly improve your game's metrics with Cost Center. 💰Call my friend Yi Ting Ho. She'll show you a demo. 😉By the way, today I bring you a deconstruction of one of the most successful games of the year.🌟 “Screw Jam” published by Rollic 🌟Developed by Quok Games, "Screw" has achieved almost US$15MM in IAP revenue and more than 6MM downloads (data by AppMagic).Certainly one of Hybridcasual's success cases. 👏That's why I did a level-by-level study of the game, up to level 50. 😎

Great game design is not enough to build a sustainable studio in 2024. The critical question today is, “Are there enough people willing to pay for it?”The answer to this should be a combination of:👯 Market size📈 Expected ARPU and CPI🦄 How you will differentiate yourselfOnly once you know there’s a specific audience that is big enough, financially accessible, and interested in the intended product you are about to create should you proceed with its development.