Water Jam: A Potential Major Hit on the Horizon

Water Jam: A Potential Major Hit on the Horizon 🌊🚍I'm excited to share a game that has a high possibility of becoming a major hit in the coming days. The game is called Water Jam, and it has innovatively integrated water sort mechanics with the latest bus jam concept, adding a unique Scavenger Hunt art style meta where players build their beach as they progress through the levels. 🏖️ INNOVATIVE GAMEPLAY MECHANICS🎮Water Jam blends uncertainties in a brilliant way, which are essential for puzzles:1) Unknown Color Water in a Tube: Players don't know what color water will appear in the tube, adding an element of surprise. 🎨2) Next Color Glasses: The color of the next glasses is unknown, requiring strategic planning. 🥤3) Target Bottle Colors: The color of the target bottles also comes as a surprise, adding another layer of […]

Vamsi Penmetsa July 3

Journal

New Releases & Transfers: “Hexablast” and “Throw Blocks” by Voodoo

NEW RELEASES & TRANSFERS “HEXABLAST” AND ”THROW BLOCKS” BY VOODOO With a high market share in the 🇺🇸 and addictive gameplay, "Hexa Sort" (published by Lion Studios and developed by gamebra.in and Mindstorm Studios) has become the puzzle of 2024 to beat. 🎯Since January, the game has accumulated almost US$6MM in IAP revenue and more than 18MM downloads (cf. AppMagic).For this reason, several studios and publishers have been releasing iterations of “Hexa”, looking for a new hit. 🚀Among them is the French 🇫🇷 giant Voodoo.NextBigGames published an analysis yesterday of “Stack N Sort”, a mix between "Hexa" and the 2048 puzzle.But Voodoo didn't stop there and launched 2️⃣ more iterations.✅ “HexaBlast” - Developed by Oreon Studios, it has a “blast” feeling when you match the pieces.✅ “Throw Blocks” - Developed by Rootcraft Game Technologies, "Throw" is an iteration of "Stack […]

Carlos Pereira July 3

Journal

User Journey in Mobile Games

The main steps in the interaction between the player and the product are: 🎯 Marketing: 1A. ADS CreativeGoal: Hook attention and drive interest in the game.1B. Store SearchGoal: Ensure visibility and discovery in the store using ASO.1C. Store FeaturingGoal: Hook attention and drive interest in the game.2. Game Store PageGoal: Persuade users to download the game. 🚀 Onboarding: 3. InstallGoal: Convert interest into a completed & fast app install.4. First LaunchGoal: Deliver fast loading and a smooth initial experience.5. TutorialGoal: Educate players on game mechanics and controls.6. Core Game LoopGoal: Hook players with fun and repeatable gameplay. 🔥 Engagement: 7. Return to the GameGoal: Encourage users to come back and play again.8. ProgressionGoal: Provide a sense of achievement and advancement.9. Live-OpsGoal: Offer new content and events to maintain interest. 💰 Monetization: 10. First PaywallGoal: Monetize player engagement without a high […]

Anton Slashcev July 2

Journal

iOS campaigns on Google: YouTube

For anyone working/interested in iOS campaigns on Google, it's noteworthy that starting in June, the YouTube mobile app will begin displaying Apple's App Tracking Transparency (ATT) prompt to iOS users worldwide. This prompt empowers users to decide whether their activity is tracked across different apps and websites.𝐖𝐡𝐲 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭? YouTube is the top app on iOS by active users worldwide. Gaining user consent via the ATT prompt could unlock a higher volume of trackable conversions, more data for modeling, and drive improved campaign performance. 𝐒𝐨𝐦𝐞 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐝𝐞𝐭𝐚𝐢𝐥𝐬The prompt will not be shown to all users. For example, YouTube Premium users and users with child accounts on YouTube will not be shown the prompt. Additional details about it at: https://lnkd.in/dkNmdw_H

Mariusz Gąsiewski July 1

Journal

Simple Games Can Be Influential

"Banana" shows us why. I have seen skepticism about simple games. People say, "It's just clicking a banana." But here's the reality: "Banana" is a viral sensation. This free to play clicker game on Steam, has captivated over 141,000 players. → Its simple mechanic↳ clicking on a banana↳ has created a massive following.1. Banana Drops:Players receive unique bananas every 3 and 18 hours in their Steam inventory, which can be collected, traded, or sold on the Steam Marketplace.2. Marketplace Dynamics:Most bananas are worth a few cents, but rare ones can fetch higher prices, creating an exciting game economy.3. Community Engagement:"Banana" has a large player base and encourages community involvement with user-submitted banana art.4. Future Updates:The developers will add customizable banana appearances, minigames, and a banana exchange feature.Some call it a "dumb game with bananas," but the developers embrace its quirky […]

Ali Farha July 1

Journal

Cut Meetings To Boost Creativity

Game producers, more meetings lead to better games. Said no one, ever. Producers, we get it.You want the best games. You can't afford delays.Ever thought:"How can I spend less time in meetings?"You're not alone.Many producers are realizing meetings eat up creative time. Here's the thing: You can't afford not to create. Creating isn't just fun. It's crucial. We all know about endless meetings. They take time, sure.But there's something even better: Time spent directly on your projects.If you meet too much... It backfires. Creativity drops.Studies show producers who create more:→ Boost productivity→ Get more involved→ Control quality better→ Unleash untapped potential→ Understand the gaming landscapeIn the gaming world, you always have 3 options:Create, delegate, or delay. You chose to create and be hands-on.Here's what you can do instead:1. Focus on Quality: Directly oversee game development.2. Limit Meetings: Only meet when […]

Ali Farha July 1

Journal

Have you heard of the Four Quadrants of Knowledge?

Have you heard of the Four Quadrants of Knowledge?💡 Typically, prospects come to us in the top right quadrant, seeking solutions they know they don't know how to solve, like "I don't know how to scale my user base."However, the GamePlan™ diagnostic is designed to uncover the unknowns in the lower right quadrant: solutions they don't know they don't know how to solve.Staying in the top right risks missing fundamental upstream issues that can lead to lower ROI growth activities.GamePlan™ manages this risk by revealing these blind spots, ensuring a higher return on investment for your growth efforts.

Peter Fodor July 1

Journal

Top Charts: Offline Games – No Wifi Games by JindoBlu

RISING ON THE CHARTS ”OFFLINE GAMES - NO WIFI GAMES” BY JINDOBLU Those who follow the mobile games market closely have noticed a new title at the top of the charts.I'm talking about 💫 “Offline Games - No Wifi Games” by Jindoblu. 💫JindoBlu is an Italian game studio 🇮🇹 well-known in the industry.Founded by solo developer Moreno Maio, JindoBlu has been publishing games since the early days of the mobile market.It was one of those studios that took advantage of its good positioning in the stores. 💪According to AppMagic, JindoBlu has accumulated around 580MM downloads and US$2.7MM in IAP revenue to date.Its games portfolio exploded during the pandemic.Yet unlike other gaming companies, JindoBlu has continued to grow. 📈In January this year 🗓️, it reached its highest peak of installations, 21.5MM downloads.JindoBlu's big hits are collections of 2D mini-games.I mean, a […]

Carlos Pereira July 1

Journal

Creative Decode #6

Check out the latest edition of Creative Decode – the 6th issue! 📣 In this issue, Ivan Razmakhov, AdQuantum’s Creative Production Director, shares insights into the ad creative for Bingo Blitz by Playtika mobile game starring Drew Barrymore, which recently ranked #9 on Smaato, according to Sensor Tower 🙏 Discover the details of this engaging ad and dive into Ivan's expert breakdown: https://lnkd.in/dtqxm7iC

Ivan Razmakhov July 1

Journal

Have you ever considered how to improve D60 retention?

💡 Have you ever considered how to improve D60 retention? Here's a great example from a game called Dislyte by Lilith Games. It's a gacha game, and the 'Shimmer' characters are very difficult or expensive to collect.The Reverbertron mini-game allows players to collect characters by completing daily tasks. Once you've completed 60 spins, you can choose one of the characters to keep.It's crucial to establish the value of the reward early in the game. Players should understand that it would cost a significant amount of money or take a year of playing to achieve this outside of the event, making the 60 days of tasks a necessity.This also creates a great synergy between product and user acquisition. It's easier to attract players to the game during a special event, and with stronger retention, there should generally be more engagement and […]

Adam Smart July 1

Journal

Power of Growth Marketing Strategies for Monetization Success

Unlocking the Power of Growth Marketing Strategies for Monetization Success8 steps to maximize your mobile app revenue:1. Understand Your AudienceKnowing your users = better targeting and higher engagementEasily do this by:• Using Google Analytics: track user behavior and preferences• Using Facebook Audience Insights: get detailed demographics2. Optimize User Acquisition (UA)Create a UA strategy → attract high-quality users who will convert.Find top channels by:• Running A/B tests on different ad platforms• Using App Store Optimization (ASO) to improve visibility3. Implement Effective Ad MonetizationIntegrate ads in a way that enhances the user experience.For example, consider using:• Rewarded videos: users opt-in to watch ads for in-app rewards• Native ads: blend seamlessly with app content4. Utilize Subscription ModelsOffer premium content or features through subscriptions.Optimize:• Pricing tiers: offer multiple levels of access• Free trials: encourage users to experience premium features5. Focus on RetentionRetaining users is […]

Doruk Kasoglu July 1

Journal

Live Ops Feature Pipeline: A Complete Guide

Here's a step-by-step breakdown of the process: I. Pre-Production: 1. Concept 💡• Identify feature goals• Specify aspects to improve or develop• Provide references• Define the target audience• Set KPIs and profit forecasts2. Specification 📋• Describe all mechanics, states, user flow, and corner cases• Ensure interaction with other features• Prepare UI/UX mockup• Balance calculation• Team presentation3. Planning 🗓️• Scope estimation: Evaluate the scope of mechanics and art assets• Milestones: Define key milestones• Sprint planning: Break down tasks into manageable sprints• Risks: Identify potential risks II. Production: 4. Development 🛠️• Develop feature components (code, art, UI, level design, VFX, sound, etc.)• Implement key parts• Focus on core user flow and primary use cases5. Prototype 🧪• Initial build with only key mechanics & tutorial• Use draft or placeholder art• Evaluate overall game feel and adjust vision6. Iterations 🔄• Feedback iteration: Refine the feature […]

Anton Slashcev July 1

Journal

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