Journal

⭐️ User reviews = your ASA & ASO cheat sheet ⭐️ While prepping for PocketGamer.biz London, I dove into MobileAction App Intelligence insights and discovered something really interesting.I analyzed a variety of games: Exploring App Store pages, creative strategies, keywords, ratings, rankings... But one discovery really stood out while looking into Love & Pies by Trailmix Games.Out of the last 620 US reviews, a few keywords kept popping up, pointing to the 3 things players loved most about the game:- Story (59%)- Graphics (23%)- Inclusivity/characters (10%)This completely changed how I approach ASO, ASA keyword optimization, and especially Custom Product Pages (CPPs):- For returning users, spotlight updates to the story they’re already invested in.- For new users, highlight visuals and inclusivity to stand out from competitors.Reviews aren’t just feedback; Use them as a goldmine for your ASO, ASA, and UA strategies.

𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲𝘀 𝗱𝗿𝗶𝘃𝗲 𝟮𝟳𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗮𝗻 𝘀𝘁𝗮𝘁𝗶𝗰 𝗶𝗺𝗮𝗴𝗲𝘀. 𝗜𝗻 𝗰𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻, 𝘃𝗶𝗱𝗲𝗼 𝗱𝗿𝗶𝘃𝗲𝘀 𝟮𝟯𝘅. Playables can add some spice to your UA & help you scale. Learn how to produce killer playables 👇 𝗪𝗵𝘆 𝗼𝗻𝗹𝘆 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗴𝗮𝗺𝗲 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗴𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗽𝗹𝗮𝘆 𝗶𝘁? Video ads get boring, too. They’re cost-friendly to run. On Android and some ad networks, playables are one of the cheapest to run on ($0.60) and run at less than half the cost of native ads ($1.22), according to @Liftoff recent study. 𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘂𝘀𝗲 𝘁𝗵𝗲𝗺?Playable ads add variety to your UA campaigns. With so much access to creative tools to produce them, it’s a no-brainer to add them to your creative mix for testing. Here are a few more reasons why you should play around with them:𝗧𝗵𝗲𝘆’𝗿𝗲 𝘀𝘂𝗽𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴, especially when compared directly […]

How do you usually approach (early stage) mobile games benchmarking? This article discusses about benchmarking and introduces couple methods (/’schools’) over it.The article is partly related to (/complements it) also my previous article about importance of Business Modeling (https://gamesalchemy.substack.com/p/6-why-business-modeling-your-f2p):How To Approach Benchmarking?There seems to be on high level few ‘schools’ to look into:One goes deep in understanding KPIs from macro tools such as Sensor Tower, data ai, AppMagic and other sources of data (ad networks, MMPs, industry reports, industry peers, etc.), and using them in combination for benchmarking.‘Schools’ that with current commercial sentiment aim, e.g., for hybrid casual games to have 40-50% (or even more) D1 and < $1 CPIs (US) for starting point — to invest further (kinda overlooks benchmarking, but counts in a target profiling of top 5-100 games in certain categories).‘Schools’ that start with scientific approach where […]