Journal

✨ Welcome to the fresh, 8th issue of Creative Decode, crafted as always by its dedicated author, Ivan Razmakhov, Creative Production Director at AdQuantum.In this month’s edition, Ivan breaks down a unique creative for the Royal Match mobile game by Dream Games, featuring a nod to American Independence Day. Ivan explored how a celebration can be cleverly tied to an ad creative to resonate with an audience.🔍 Check out the ad here: https://lnkd.in/dmgQWyNrDive into the Decode for more insights!

How Six Lego Bricks Can Help You Encourage Creativity 🦆 And teamwork as well!Did you know that Lego can be used for problem-solving, team-building, and idea generation? I didn’t.LEGO® SERIOUS PLAY® METHOD is used in Samsung, IKEA, Microsoft, etc. There is even an official certification for that!A part of that is a Duck challenge. Participants are given 6 pieces (on the photo) and their task is to create a duck within a short period.Seems easy? Yes! But you didn’t expect how different ducks can be. If you are working in a team it can be a challenge to agree with your teammates about the vision 🤝Thanks, Giorgio Giussani for this amazing gift and for sharing about this practice. He holds workshops as well, all credits to Giorgio! ❤️Did you know about the Duck Challenge? Or a SERIOUS PLAY?P.S. All ducks […]

Offline Games - No Wifi Games: the most profitable game 🤑(sorry, Scopely, it's not Monopoly GO) in the world, making $550K/day in ads, no UA 👇 The game really delivers what it says it does. You can play all of the games offline. It has already crossed 100 Mil. downloads with no UA! We couldn't even find any creatives or UA channels. This is a brilliant masterpiece of ASO & SEO strategy with proper link building that connects Jindoblu website and the YouTube channel - well actually two YouTube channels with MILLIONS of views. The game also cross-promotes the other similar portfolio games—two-player games and Antistress. Let's not forget ASO here, since this game is ranking in the No.1 position for a lot of "offline games" related keywords in the US and other countries. Truly a great case study of […]

Part 4: Now let's talk about mobile game marketing These are going to be based on very anecdotal data from talks with different market leaders in Europe and sprinkled with personal opinion. Take them with a grain of salt.Challenge me on them, so we all learn. 1. The difference between which are the top iOS UA networks and the top Android networks is increasing. Networks that you wouldn't see on the top 5 of one being top 2 on the other. Not naming names, but DM me and I can provide what I've been seeing. The key point here being that ever since the IDFA deprication it was different, but never this much. It might be that learnings from Android don't translate to iOS as much anymore - which would make me wonder: how are you doing creative tests on […]

Are we really buying this? The latest Comscore survey claims ↳ “Ads don’t negatively affect experience.” • 45% of gamers don’t mind watching ads• 2/3 of gamers say ads don’t bother them• 68% would check brands they see in-game• 34% say ads make the experience more realLet’s crosscheck these within my network:Do in-game ads truly add value❓ *****Comscore surveyed nearly 5,000 adults ages 18-65 who self-report playing video games on a device multiple times a week to at least once a month.

How to build game monetization around skins and customization? The most basic tips. 🎀✨This is not a rare occurrence when game developers try to stand out (especially in f2p) and build games around selling visuals and vanity stuff. Is it possible? Definitely. Is it possible to achieve success by copying the "homework" from the most successful projects? Most unlikely. 1. 🖨️Avoid copy-pasting from other games. What worked 10 years ago for big hits will most probably not work now. 2. 🌎 The project should be quite popular, it should be a hit in terms of audience. People don't need to buy new vanity items every day, also it will be meaningless to charge high prices for such content because it will be demotivating for the players.3. 🎆Vanity & customization content should be amazing and interesting (as possible) for the audience. […]

🧩 Collaboration between UA and Product teams is key to success at every stage of Game Development. Product teams can benefit from UA by gaining insights through Market Research, A/B tests, Technical Tests etc.Swipe below for the UA Roles and how Product/UA work hand-in-hand throughout these phases:🔍 Concepting Phase🚀 Development Phase🎯 Launch Phase📈 Growth Phase For every studio – the collaboration between User Acquisition (UA) and Product is essential to achieve success. By aligning UA strategies with product development goals, studios can create games that identify potential issues early on, meet player needs, and thrive in the market. This blog explores the UA roles in each phase of development and how UA can support product development throughout every phase. Include UA from day one It’s a common misconception that UA efforts only start when a game is ready to launch. […]

When I started, the focus was on Casual games and IAP. Things like rewarded videos and interstitial ads weren’t as established as they are now. Back then, the strategy was to optimize for paying users - you accepted that 95% of your players wouldn’t spend any money, and it was the other 5% who essentially covered your user acquisition costs and generated profit. That was the golden age of “whales” and targeting before things like ATT and IDFA deprecation rewrote the rulebook. Then came new ad formats that let us monetize non-paying users, which played a big role in the rise of Hyper Casual games. It’s funny because now I see some companies going back to practices from 2015 or 2016, refocusing on quality over quantity. IPM is no longer the main metric of success, and we can see this […]

Why do you need a Game Economy Designer? The answer is simple: Profitable game for the developers, Engaging and fun game for the players...A designated game economist can:✦ Define Your Resources, ✦ Lay a Healthy Foundation,✦ Create Engaging Rewards,✦ Monitor Necessary Details,✦ Maintain a Healthy Balance,✦ Scale the Economy Over Time,✦ Integrate Monetization SeamlesslyFor the game. Tag a game economy designer,Let them know more about the community.

1. Godot Engine (Game Engine) https://godotengine.org/2. Blender (3D Art) https://www.blender.org/3. GIMP (2D Art) https://www.gimp.org/4. Taiga (Planning) https://www.taiga.io/5. Twine (Narrative) https://twinery.org/6. Drone (CI/CD) https://drone.io/7. Penpot (Whiteboard) https://penpot.app/- Excalidraw (Whiteboard) https://excalidraw.com/8. Ardour (Sound) https://ardour.org/9. AppFlowy (Documents) https://www.appflowy.io/10. Colyseus (Networking) https://www.colyseus.io/