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10 Game Monetization Models

Here’s a quick overview of 10 different models, each with its pros and cons. 1. Premium Pros:- Immediate revenue upon sale- Complete experience for players Cons:- High price can deter players- Heavy reliance on initial launch success 2. Free-to-Play Pros:- Large player base- High revenue potential through in-game purchases Cons:- Challenges with user acquisition- Requires constant updates 3. Subscription Pros:- Predictable, steady revenue stream- Encourages long-term engagementCons:- Requires ongoing high-quality content- Achieving profitability can take years 4. Ads-Based Pros:- Free for players, large player base- Quick profitability Cons:- Poor user experience- Short engagement span- Volatile ad revenue 5. Hybrid Pros:- Flexibility to cater to various player types- Diverse revenue streamsCons:- Complexity in managing and balancing methods- Risk of overwhelming players 6. DLC (Downloadable Content) Pros:- Extends game lifecycle- Provides post-launch revenueCons:- Requires ongoing development- Balancing free content and paid DLC […]

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Squad Busters One Month Later: Down, But Not Out

While there's no shortage of design suggestions to improve Squad Busters, the more imperative story is the decision to launch and how it launched. It's a tale of understandable frustration combined with a brand that didn't deliver. I thought the IP could pull in historic (and ongoing) download volume, but I was severely and utterly wrong. My priors have firmly shifted to mobile-first IP as ephemeral and an even larger skepticism of brand marketing in mobile.There are many questions about skipping soft-launch, but the alternative is not a big bang. It's slow scale ala Match Factory. We still lack a solid theory of "why," however. Squad Busters One Month Later: Down, But Not Out It's been about one month since Squad Busters launched—enough time for front-loaded marketing spend to subside and the immediate reality to set. Squad Buster’s launch failed. […]

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Join the top 1% of app developers

Join the top 1% of app developers by following this:Mastering user acquisition and monetization is essential.No matter if you are using:• Applovin• Unity• IronsourceThe mobile app landscape is fiercely competitive, and user acquisition (UA) and ad monetization are the cornerstones of success. Three industry giants – Applovin, Unity, and Ironsource – are leading the charge with their robust solutions.Applovin: A juggernaut in the UA space, Applovin boasts a massive network of users and a powerful marketing automation platform. They excel at driving high-quality installs and user engagement for app developers.Unity: A game development powerhouse, Unity has expanded into UA and ad monetization with its Unity Ads platform. Unity Ads offers developers a seamless way to integrate in-app advertising within their games, maximizing revenue potential.Ironsource: A leader in mobile app monetization, Ironsource provides a comprehensive suite of solutions, including mediation, auction […]

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15 Red Flags For Game Producers

If you hear statements like these - RUN! 🚩 1) "The more meetings we have, the faster tasks get done!" 2) "I don't care about player feedback; we just make money." 3) "I don't need market research; I have a Vision." 4) "I don't need a Vision; I have market research." 5) "We won't use new tools; everyone is already used to Excel!" 6) "We need to add AI because everyone else is adding it." 7) "I listen to those I like and ignore the rest of the team." 8) "I don't trust my team and personally check every task." 9) "If I'm crunching, everyone must crunch." 10) "I could do this task faster myself; why does it take the developer so long?" 11) "I don't have time to play other games; I'm busy developing our game." 12) "No one is indispensable; the team is just parts of a big […]

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50% of Baby Boomers Are Playing Games

This day has finally arrived! 50% of Baby Boomers are playing games.(Newzoo’s Global Gamer Study 2024)That’s why your business can't afford to ignore gaming across all generations.🟢 Untapped market potential:• 3.7 Billion players,• 15 hrs/week on games,• 54% vs 46% male/female.🟢 Industry giants are diving In:• Nike x Fortnite,• Dior x Gran Turismo,• Pizza Hut x EverQuest,🟢 Today's gamers are tomorrow's: • business partners, • valued customers,• Innovative employees.🔴 Companies that understand Gamers are winning this Game!***Repost ♻️ for all generations of gamers.Follow Sergei Vasiuk for more.

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Profit Paradox: Ad Age Matters More Than You Think

Folks, drop your performance marketing KPI slowly. We need to talk about one and only KPI that matters: The average age of your top performing creative. By age, I mean the first air day of your top-performing ad. I will explain why mobile marketing is broken (big responsibility here). And I hope you will join me in saving our fragile and beautiful business. Let me start by explaining our problem in a nutshell: Profits from user acquisition are thin. And mobile apps run very, very old ads. In one of my previous LinkedIn posts, I shared this: And it’s true. We can’t trust anyone’s success in this business; we can’t trust new top-grossing games because we don’t know their profit margin. Even for old games, this holds true (unless public data is available). But... There is a way to increase […]

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Sorry gamers… but I have to say this!

Sorry gamers… but I have to say this! Not everyone is familiar with the inner workings of game development.Sure, I can guess the recipe for Oreo cookiesBUT!Outside the factory, guesses turn to crumbs.Absolutely, you’ve got every right to critique the games you buy.Just sprinkle a little respect for the developers in your feedback.TRUST ME! Launching a 'bad' game is never the goal. Behind every release is a squad of genius devs, even if it misses.It's the collective effort of hundreds, sometimes thousands.Who rigorously polishes 𝗘𝗩𝗘𝗥𝗬𝗧𝗛𝗜𝗡𝗚: • 2D Artist → every pixel• QA Tester → every bug• Narrative → every story• VFX Artist → every spark• UI Designer → every icon• Localizator → every letter• Recruitment → every hire• Rigging Artist → every joint• Prop Designer → every asset• Concept Artist → every sketch• Market Analyst → every trend• Casting Director → […]

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Want to keep your players engaged?

Want to keep your players engaged? Let’s play a Boggle game for game devs.Let me show you how to useThe ABCs of Engagement.What to make your players 𝗛𝗔𝗣𝗣𝗬?𝗛 → Habit ↳ Encourage regular visits.𝗔 → Accessibility ↳ Make it easy to start but hard to master.𝗣 → Personalization ↳ Let players customize their experience.𝗣 → Purpose ↳ Connect with like-minded players.𝗬 → Yearning ↳ Great anticipation for future content.Engaged players ❤️• Spread the word to attract new players.• Feel part of the team, enhance the game.• Create their own content using your game.Game devs, what’s your fav letter/word ❓

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Will AI Take My Job?

This is the question everyone is asking these days. But it's more complicated. This isn't the first time technology has replaced jobs. It happened with production lines for years.Now, AI is replacing knowledge work. And it's more advanced.Should you be worried about your job?It depends. Some jobs will become obsolete. But new jobs will be born, too. Here is how to be safe: Be good at what you do:↳ Your unique human touch is valuable.↳ No machine can replace your creativity and empathy.Understand AI:↳ Use it to your advantage.↳ Learn how it works and integrate it into your workflow.Keep Learning:↳ The world is constantly changing, and so should you.↳ Stay updated with new skills and technologies.Innovate:↳ Find new ways to use AI in your field.↳ Be a leader in adopting and adapting AI.Boycotting AI means losing the race in the […]

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Building Worlds: Hybridcasual Puzzle Template

🎮 If we look at the top three hybrid casual puzzles in recent times—Block Jam 🧱, Screw Jam 🔩, and Hexa Sort 🔷—they all follow this pattern. Players complete levels, earn blocks or screws and use them to build cities or worlds. 🏗️🌍🔝. 🎮 If we see all casual puzzle games like Candy Crush by King 🍬, Royal Match by Dream Games👑, Gardenscapes by Playrix🌻, and many others, they innovate with meta elements while sticking to the same match-3 mechanic. 🔄 On the other hand, hybrid casual games are adopting the same meta template of building worlds but using mechanic innovation similar to hypercasual games. 🚀 It's an interesting era in mobile gaming, especially in the hybrid casual space, which is definitely worth trying out! 🌐✨This mechanic provides a satisfying sense of progression and achievement, making it highly advisable for […]

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Breakdown: Tile Busters by Spyke Games

🚀🎮 Tile Busters by Spyke Games: Mastering IAP Monetization in Tile Match Games! 🎮🚀 The market is flooded with tile match games, many of which have garnered impressive download numbers and success. However, Tile Busters by Spyke Games led by Barkin Basaran , Mithat Madra , Okay Irdelp , Rina Onur Sirinoglu , Helin Alparslan , Oğulcan Ece , Fuat Coşkun , Kadir Ejder Çolak , Onur Bacanlı , Alican Kaylan , Gizem Deniz Tazegul , Remi Onur and many more has emerged as the standout title, having cracked the code on IAP monetization in this genre. Over the past two years, Tile Busters has dominated the scene with over 9 million downloads and an astounding $46 million+ in IAP revenue, achieving a remarkable $5 revenue per download. Let's dive into what makes Tile Busters so successful:🔍 Tile Busters Breakdown: […]

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All Key Game Metrics In One Place

Here is the list of all crucial metrics to track: Progression: - Unlock Rates for Features/Items- Avg. Time to Finish Level- Player Level Distribution- Level Completion Rates- Feature Usage Rates- Churn Rate Engagement: - Levels per Session- DAU / WAU / MAU- Retention D1-D360- Sessions Per User- Session Length- Playtime Balance: - Currency Consumption Per User- Income/Spending by Source- Currency Income Per User- Currencies Per User- Attempts Per Level- Win/Loss Ratio Technical: - Build Size- Load Time- ANR Rate- Crash Rate- Frame Rate (FPS) Community & Support: - Social Media Engagement- User Reviews and Ratings- Response Time- Common Issues- Support Tickets Volume Marketing: - ROAS- k-Factor- CPI / CPM- CVR / CTR- Target Spend- Monthly Installs Monetization: - Ads Fill Rate- ARPU / ARPPU- LTV / Avg. Check- Conversion Rate- Payer Cohort Distribution- Player Spendings by Sources Business: - Revenue- […]

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