Journal

Spotlight on the Korean Gaming Industry – Part 1

*Source: Daily Consumer Economic News (http://www.dailycnc.com) The Korean gaming industry is gearing up for an exciting 2025, with its leading companies preparing ambitious plans to captivate global audiences. This article explores the upcoming strategies and anticipated releases of major players and is divided into two parts. Part 1 highlights the remarkable achievements and game lineups of KRAFTON, Nexon, and Netmarble. KRAFTON: Innovations Backed by Record-Breaking Performance 2024 - A Year of Historic Achievements KRAFTON concluded 2024 with a historic performance. At the recent corporate briefing, the company revealed its Q3 2024 revenue of KRW 719.3 billion and operating profit of KRW 324.4 billion, marking year-on-year growth of 59.7% and 71.4%, respectively—its highest quarterly earnings ever. Cumulative sales for the first three quarters reached KRW 2.092 trillion, with operating profit totaling KRW 967 billion, surpassing the KRW 2 trillion revenue milestone […]

Myoungwon Kim December 23

Journal

About helping Founders as an Investor:

The hardest things about helping founders as an investor: - Making the founder feel they're not alone. It's "against the odds" difficult to make a startup successful- To not work from the position where the founder feels they need to interact like a subordinate- Finding the balance between being supportive while maintaining necessary objectivity- Knowing when to be hands-on vs when to step back and let founders find their own path- Building genuine trust that enables founders to share real problems, what keeps them up at night- Accepting that sometimes the best help is simply listening, not trying to solve everything- Resisting the urge to pattern match too quickly based on past experiences- Understanding that each founder's journey is unique, even if challenges seem familiar

Joakim Achren December 23

Journal

Your favorite Game to play in 2024?

I asked 6 more game industry experts, 6 more games. What is your favorite game to play in 2024? Part III: Arin, Sr. Talent Marketing Specialist at Blizzard,Picks a top notch ARPG DLC, dark and intense…Anton, Executive Game Producer, Picks an innovative mobile game called:Cup Heroes by Voodoo, casual take on a Roguelike RPG, definitely worth checking out. Ömer, Founder of Gamigion,Goes with another dominating mobile RPG,Cappybara GO! RPG clashes social casinoWith adventure and innovation. Joe, Head of Talent at Play Ventures,Goes with everyones fav indie card gameBalatro, is an excellent choice. Ryan, marketing partner at A16Z picks UFO 50, collection of retro art game console style gamesHe always pushes me to think with His newsletters, did it again with his game pick.Mariusz, CEE of Mobile Gaming at GoogleLoves Monopoly series, and picks Monopoly GO!Many thanks to Part III contributors ofGame […]

Gökhan Üzmez December 23

Journal

Feedback Made Simple!

🚀 Feedback Made Simple! 🎮 Spotted this smart and user-friendly Feedback feature in Match Factory by Peak Games. 📝 It lets players instantly share their thoughts, directly from the game—no need for extra steps or complicated forms.This is such a great way to keep the feedback loop active, build trust, and show players their opinions truly matter! 💡✨

Michael Kopelovich December 23

Highlights

Jobs in Mobile Gaming: 24

🎨 1050 Jobs in Mobile Gaming » 13-20 December 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Fullstack Engineer - Monopoly GO! Scopely 🇺🇸 Head of Publisher Operations, External Development Scopely 🇺🇸 Platform Accounts Engineer Scopely 🇪🇸 Senior Game Tech Programmer Supercell 🇫🇮 Full Stack Engineer Zynga 🇮🇱 Senior Software Developer - Small Giant Games Zynga 🇫🇮 Principal Software Engineer Zynga 🇨🇦 Technical Product Manager Playtika 🇮🇱 Technical Operation Specialist Playtika 🇮🇱 Technical Product Owner Playtika 🇵🇱 Unity Developer Playtika 🇵🇱 C# Client Developer Playtika 🇵🇱 Senior C# Developer Playtika 🇷🇴 Games R&D-Flutter Client Developer Playtika 🇵🇱 Unity Technical Lead Playtika 🇵🇱 Full Stack Developer Moon Active 🇮🇱 Technical Product Manager Moon Active 🇮🇱 Customer Support Technical Expert Moon Active 🇮🇱 Automation Engineer Moon Active 🇵🇱 […]

Gamigion December 22

Highlights

Jobs in Mobile Gaming: 25

👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Engine Programmer, Platform Supercell 🇫🇮 Unity Developer Playtika 🇷🇴 Software Engineer Dream Games 🇹🇷 Game Developer Dream Games 🇹🇷 SecOps Engineer Dream Games 🇹🇷 Senior Software Engineer Dream Games 🇹🇷 Solutions Engineer MobilityWare 🇺🇸 Ad Tech Product Manager MobilityWare 🇺🇸 Director of Engineering, Ad Tech MobilityWare 🇺🇸 Game Developer Peak 🇹🇷 Senior Software Engineer, Games Peak 🇹🇷 Software Engineer (w/m/d) HandyGames 🇩🇪 Analytics Engineer (w/m/d) Lotum Technical Director - Caramba Studio - Match3 Voodoo 🇪🇸 Senior Fullstack Engineer Voodoo 🇫🇷 Lead Programmer Gameloft Brisbane 🇦🇺 Senior Game Programmer Kwalee 🇮🇳 Software Engineer (Live-ops) Gram Games 🇬🇧 Software Developer Miniclip 🇮🇹 Senior Software Engineer, Minecraft Mojang Studios 🇺🇸 Unity Developer Product […]

Gamigion December 22

Highlights

Brutally Honest #143

Hey, FAM! What’s up? 🥃 Drink talk Back home in Slovakia. So many new ideas. Looking forward to start executing. Stay tuned. The new AI section is here! Check it out at the end of the newsletter! 🦩Tip of the week How do you evaluate creatives before spending a dime testing them? Ever had that gut feeling—"this will flop" or "this will crush it"? We’ve all been there. I used to be the “no feelings, only data” person, but as I started producing more creatives myself, I developed a solid framework to pre-evaluate ideas. Here’s how: The Boring Test When you watch the creative, ask yourself: Where do you lose interest? Is it the 1st second? The 3rd? Are you watching until the end? Try this with your team. Watch together and ask for a show of hands—“Who got bored, […]

Matej Lancaric December 20

Journal

New AdROAS in Meta: Start Testing This ASAP

Last post of the year!🎄✨ Today I am bringing a real-data case about the 𝐧𝐞𝐰 𝐚𝐝𝐑𝐎𝐀𝐒 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐥𝐚𝐮𝐧𝐜𝐡 𝐢𝐧 𝐌𝐞𝐭𝐚 for all those games that primarily monetize through ads!The case is quite straightforward:I unlocked this new optimization goal one week ago and here’s what I’ve observed so far:👉LTV D1 is 378% higher in adROAS campaign👉Retention D1 is 15% higher in adROAS campaign👉Retention D3 is 12.8% higher in adROAS campaign👉ROAS predictions over one year are positive in a shorter period and at higher percentages.So the conclusion is clear: START TESTING THIS ASAP! 🚀How to enable this optimization goal:1️⃣Connect your AdRev partner with Adjust to start receiving AdImpression Revenue data in Adjust.2️⃣Enable AdImpression Mapping in Adjust under Meta’s Data Sharing options. (Note: This feature is only available if you have the Adjust Growth Solution.)3️⃣Ensure you’ve sent at least 15 […]

David Vargas December 20

Journal

2025 App Marketing Predictions

As we approach 2025, the mobile app marketing landscape continues to evolve at breakneck speed. Marketers must adapt to ever-changing user behaviors, technological advancements, and competitive dynamics. Here are the key predictions for app marketing in 2025 across major areas like brand advertising, gaming, non-gaming apps, user acquisition, and more. 1. Brand Advertising Takes Center Stage With rising acquisition costs and privacy-first policies, brand advertising is set to become a cornerstone of app marketing strategies in 2025. Apps will shift focus from direct-response campaigns to building long-term brand equity. Key trends include: OTT and CTV Growth: More brands will explore connected TV (CTV) and over-the-top (OTT) platforms for engaging storytelling and cross-device targeting. AI-Powered Personalization: Advanced AI tools will enable hyper-personalized campaigns that resonate deeply with target audiences. Sustainability Messaging: As consumers increasingly prioritize sustainability, app brands will integrate eco-conscious themes into their […]

Doruk Kasoglu December 20

Journal

End Of Year Soul Review

It’s that time of year again—rushing to close the business, meet deadlines, and prepare for the holidays that inevitably take up mental space. Usually, the end of the year is a time people wind down, process the year, and gear up to dive back into the grind come January. I get it. It can feel like an endless race. All you want at the end of the year is to stop thinking about work, let alone examine yourself. But when is the right time to work on yourself, if not now? I mean to review your year not just from a business perspective but also from an inner one. For the past seven years, I’ve made it a point to do an EOY (End-Of-Year) review. It has become a routine —a chance to step back and evaluate my life choices […]

Sophie Vo December 20

Journal

History of Match 3

The combined lifetime revenue of the big Match 3 games is $24 Bil. 🤑 and 5 Bil. downloads 🤯 on mobile. We covered the 13 years long evolution in our most longest and comprehensive episode yet 😎 looking at the top grossing games in the current charts. The overall trend of the market suggest it is an elite club as during the last 3 years there are no new games with critical scale as Laura pointed out. Space Ape Games's Chrome Valley Customs, released in 2023, being the most successful one with $40 Mil. lifetime revenue. To get a comparison, Dream Games's Royal Match was doing $20. Mil. a month 1 year after release, currently $120 Mil. per month 😅 and even King's Candy Crush is still making $80 Mil. a month, being a 13 years old game 👵. Having […]

Jakub Remiar December 19

Journal

Mobile Gaming in South East Asia

South East Asia is a region with strong potential for growth in the coming years, particularly within the mobile sector. This includes mobile gaming, non-gaming apps, and the overall mobile industry. I got a lot of questions about data for this region. For that reason I created that report covering mobile topics (with strong focus on mobile gaming and mobile apps) in South East Asia (especially: Vietnam, Thailand, Cambodia, Indonesia, Singapore, Philippines, Malaysia). - general data about internet and mobile in South East Asia - detailed data about mobile gaming in South East Asia - detailed information about mobile apps in South East Asia

Mariusz Gąsiewski December 19

Login to enjoy full advantages

Go Premium!

Enjoy the full advantage of the premium access.

Stop following

Cancel subscription