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Developers Overcomplicate Live Ops Games.

Developers overcomplicate live ops games. Listen, itโ€™s not complicated(!) at all:Seriously, it does look complicated,But if you lay high quality foundations,You can make it very simple to succeed. Avoid:โœง Rushed first time user experience,โœง Early game paying player conversion,โœง Real money centered game economy,โœง Copy paste linear content.Instead, focus on:โœฆ Absolutely flawless new user experience,โœฆ Proven core game mechanic,โœฆ Day 1-7-30 retention focus content,โœฆ Fun but challenging progress.Focus on your players,and watch your complications go away.Your metrics will get better over time.Cheers!PS: There are absolutely masterpiece examples of these games.Special thanks to Anton Slashcev, Sergei Vasiuk and YaฤŸฤฑz Gรผr for inspiring this topic! hashtag#videogames hashtag#gamedevelopment hashtag#mobilegames hashtag#gamedesign

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Technical knowledge isnโ€™t just for Game Devs.

Technical knowledge isnโ€™t just for game developers. Managers need it too. I was shocked by some comments on my recent postโ€” some managers donโ€™t realize that game designers donโ€™t need to code to work within an engine. ๐Ÿคฏ Thatโ€™s why Iโ€™m ready to die on this hill: understanding the technical details of game development is critical, even for producers and managers.Why? Because without this knowledge, youโ€™re at risk of making costly mistakes, like:โ€ข Hiring only game designers who can codeโ€ข Expecting 3D models to be animation-ready without rigging and skinningโ€ข Assuming a game will run smoothly on all devices because it works on oneโ€ข Ignoring technical debt until the codebase falls apartโ€ข Adding "just one small feature" that could take a year to developโ€ข Delaying QA until the last minute because "finding bugs isnโ€™t a big deal"Some might argue that […]

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Video vs. Static Ads on Meta: Audience Behavior

I am back from my first break of the year! ๐Ÿ˜… Batteries are renewed and I feel fresh to grind again so let's start again with this interesting case! If you follow Marcus Burke (you must!), you will like this one๐Ÿ˜‰ Marcus has been consistently saying that in Meta, the type of creative (video or static) really affect the audience that the algorithm targets and today, I am just bringing the perfect example to illustrate this but with a small tweak to the theory about age groups: ๐“๐ก๐ž ๐จ๐ฅ๐ ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž, ๐ฐ๐ก๐จ ๐š๐ฉ๐ฉ๐š๐ซ๐ž๐ง๐ญ๐ฅ๐ฒ ๐ก๐š๐ฏ๐ž ๐ก๐ข๐ ๐ก๐ž๐ซ ๐ฌ๐ฉ๐ž๐ง๐๐ข๐ง๐  ๐ฉ๐จ๐ฐ๐ž๐ซ, ๐š๐ซ๐ž ๐ง๐จ๐ญ ๐š๐ฅ๐ฐ๐š๐ฒ๐ฌ ๐ญ๐ก๐ž ๐›๐ž๐ฌ๐ญ ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐š๐ฉ๐ฉ.The beauty of this industry is how things can change depending on the product that you work with. Nothing follows universal rules and that is why only the best professionals will stand out. Adapt or Die right?๐Ÿ™‚This […]

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Interesting Monetization Strategy for Event Progression

๐Ÿ’ก Interesting Monetization Strategy for Event Progression I recently encountered a well-designed offer during the game event. The game presented three different bundles, each offering items that help players progress faster in the event.What stood out to me was how these offers cater directly to players eager to make headway. Whether you go for the smaller bundle or the larger one, the focus is on giving players the tools they need to keep advancing without hitting a wall.Itโ€™s a smart approach that supports player progression while offering meaningful value, keeping players engaged and motivated.

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Archery Clash by Saint.wtf

๐Ÿน Archery Clash by Saint.wtf led by Kateryna Saltykova , Vladimir Borisov , Artem Zamurenko , Samuil Ihnatenko , Andrej Lakcieviฤ , Dmytro Vradii , Oleg Galysh , Yurii Hryshchuk , Dmitry Sablin and many more published by Voodoo has hit a major milestone, crossing $1M+ in IAP revenue! ๐Ÿ’ฅ The game takes clear inspiration from Playgendary's Bowmasters ๐ŸŽฏ, but brings it to life in 3D with archery and a variety of fun weapons, creating a fresh and engaging experience. ๐Ÿ”ซ๐Ÿ—ก๏ธ ๐Ÿ“ข Weโ€™re currently working on premium reports designed specifically for professionals in the hybrid casual market. These reports provide exclusive insights into market trends ๐Ÿ“ˆ, successful strategies ๐Ÿ†, and pitfalls to avoid ๐Ÿšซ, helping you stay ahead in this competitive space. While we offer complimentary samples, our premium service delivers even deeper, actionable analysis.Itโ€™s one of those easy-to-play, hard-to-master […]

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7 Essential Lessons from My Time at Apple

๐Ÿ’ก 7 Essential Lessons from My Time at Apple ๐Ÿ Looking back on my time at Apple, Iโ€™ve learned a ๐ญ๐จ๐ง. And I want to share it with all of you, because as we say: โ€œ๐‘†โ„Ž๐‘Ž๐‘Ÿ๐‘–๐‘›๐‘” ๐‘–๐‘  ๐ถ๐‘Ž๐‘Ÿ๐‘–๐‘›๐‘”โ€. Here are seven key takeaways that really made a difference for me: 1. ๐Ÿค ๐ฟ๐‘’๐‘Ž๐‘Ÿ๐‘› ๐‘“๐‘Ÿ๐‘œ๐‘š ๐ธ๐‘ฃ๐‘’๐‘Ÿ๐‘ฆ๐‘œ๐‘›๐‘’: Whether itโ€™s your peers or the higher-ups, everyone has something to teach you. Grab every chance to learn and grow. 2. ๐Ÿ” ๐‘†๐‘ก๐‘Ž๐‘ฆ ๐ถ๐‘ข๐‘Ÿ๐‘–๐‘œ๐‘ข๐‘ : Always be asking questions and looking for new insights. Curiosity keeps you moving forward and finding better ways to do things. 3. ๐ŸŒŸ ๐ฟ๐‘’๐‘Ž๐‘‘ ๐‘๐‘ฆ ๐ธ๐‘ฅ๐‘Ž๐‘š๐‘๐‘™๐‘’: Great leaders show others the way through their actions. Walk the talk and inspire with your integrity. 4. ๐Ÿ‘‚ ๐ฟ๐‘–๐‘ ๐‘ก๐‘’๐‘› ๐‘ˆ๐‘: Great communication starts with really listening. Understand where others are coming from to work […]

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Rollic’s Underwater Idle Arcade: Octopus Feast & Diver Hero

๐ŸŒŠ๐Ÿ™ Rollic is absolutely crushing it in the underwater idle arcade genre! Their latest release, Octopus Feast ๐Ÿฆ‘ by TwoDE Studios led by ufuk gรผrbulak , Ali Yรผksel , Kadir Avcฤฑ , Kadir Yฤฑlmaz , Eralp Atil Ayaz , OฤŸuz GรผndoฤŸdu , Furkan Gรผrsoy , Ahm3D Yuksel , Esra Gurbulak and many more dropped in August and has already made waves, raking in over $400k in IAP revenue within just 30 days! ๐Ÿ’ธ Another standout is Diver Hero ๐Ÿงœโ€โ™‚๏ธ by tiplay led by Ahmet ร–ney , Mehmet Umut Ermeรง and many more , pulling in around $140k in IAP revenue over the same period. ๐Ÿ’ฐ It's exciting to see Rollic scale up in the idle arcade space ๐ŸŒŸ, alongside their signature puzzle hits. The unique underwater visuals ๐ŸŒŠ๐Ÿฆ€ seem to be really resonating with players. Itโ€™ll be interesting to see […]

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Meeting User Expectations for Advertising

Meeting user expectations for advertising across different countries is a significant challenge for marketing and user acquisition teams. To better understand these expectations, this analysis utilizes data from a recent 2023 GWI survey. The data provides a detailed look at 12 countries, with further segmentation by internet users, smartphone gamers, and those with high incomes.Overall, the data reveals some key trends:โ–ช๏ธย While entertaining ads are particularly sought after in India and Western markets, the need for informative advertising remains strong across all countries, especially in India, the US, and Brazil. โ–ช๏ธย  Interestingly, ads that offer educational value are highly appealing to Indian users, a finding that supports other research on this audience. โ–ช๏ธย  Another notable trend is the positive reception of social themes and diversity in advertising within India and China. This is likely because these countries possess significant internal diversity, […]

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Listening Before Building: De-Risking Startups Early

As an investor, I admire founders who haven't built much yet but have significantly de-risked their venture by engaging with potential customers. They've identified pain points and developed a thesis on what needs to exist to solve these problems. They prioritize understanding the problem through customer conversations over immediate technological development. When developers dive into building too quickly, relying solely on hunches, they gamble with uncertain oddsโ€”sometimes as low as 5% or as high as 90%, but there's no way to know until it's built and measured.

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Offline – No WiFi Needed, No UA Spent, Yet Making $550k/Day

Offline Games - No WiFi Needed, No UA Spent, Yet Making $550k/Day in Ad Revenue ๐Ÿค‘ Offline Games - No WiFi Games by Jindoblu dominates the offline games category, pulling in $550K/day in ad revenue with zero UA spend. Let that sink inโ€”no UA costs. We couldnโ€™t even find a single creative. The secret behind this? A masterclass in ASO and SEO, driving 100M+ downloads organically through search, link building, and smart cross-promotion with other portfolio games like Antistress and Two Player Games. ๐Ÿ“ˆOffline Games is a collection of 32 offline games like Water Sort, Solitaire, Ludo, and Minesweeper. There's No in-game currency, no progression system, and not even a shop ๐Ÿ˜ฑ. The monetization strategy relies on rewarded ads, and that simplicity has scaled massivelyโ€”hitting 1.5M daily downloads in July alone according to Sensor Tower.The real jaw-dropping moment is that […]

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Want to break into game development in 2024?

Want to break into game development in 2024? Hereโ€™s how to start from scratch:๐—Ÿ๐—˜๐—ฉ๐—˜๐—Ÿ ๐Ÿฌ: Donโ€™t spend a dollar on paid game design courses. โ†’ Focus on free, high-quality resources.๐—Ÿ๐—˜๐—ฉ๐—˜๐—Ÿ ๐Ÿญ: ๐—ฆ๐—ง๐—จ๐——๐—ฌโ†’ Use these resources to build your foundation:๐—ฌ๐—ผ๐˜‚๐—ง๐˜‚๐—ฏ๐—ฒ ๐—–๐—ต๐—ฎ๐—ป๐—ป๐—ฒ๐—น๐˜€: ๐ŸŽฅย Game Makerโ€™s Toolkit (https://lnkd.in/eV8jiCC3) ๐ŸŽฅย Brackeys (https://lnkd.in/emePzUpy) ๐ŸŽฅย Thomas Brush (https://lnkd.in/e7NFK9vH)๐—•๐—น๐—ผ๐—ด๐˜€: ๐Ÿ“ Deconstructor of Fun (https://lnkd.in/eMdVqAPZ) ๐Ÿ“ Gamasutra (https://lnkd.in/e2cFCDBe) ๐Ÿ“ Game Design Skills (https://lnkd.in/ewXVpJ6H)๐—•๐—ผ๐—ผ๐—ธ๐˜€: ๐Ÿ“š Flow by Mihaly Csikszentmihalyi (https://lnkd.in/etk_WeP5) ๐Ÿ“š The Art of Game Design by Jesse Schell (https://lnkd.in/eFt9MRdf) ๐Ÿ“š Blood, Sweat, and Pixels by Jason Schreier (https://lnkd.in/ebvmm7Ty)๐—Ÿ๐—˜๐—ฉ๐—˜๐—Ÿ ๐Ÿฎ: ๐—ฃ๐—ฅ๐—”๐—–๐—ง๐—œ๐—–๐—˜โ†’ Apply your knowledge in game jams every month:๐Ÿ•น๏ธ Ludum Dare (https://ldjam.com) ๐Ÿ•น๏ธ itch.io Game Jams (https://itch.io/jams) ๐Ÿ•น๏ธ Game Jam Central (https://lnkd.in/et3fqfrk) ๐Ÿ•น๏ธ One Game a Month (https://onegameamonth.com/) ๐Ÿ•น๏ธ Global Game Jam (https://globalgamejam.org/) ๐Ÿ•น๏ธ GMTK Game Jam (https://lnkd.in/ecSD6V_K)๐—Ÿ๐—˜๐—ฉ๐—˜๐—Ÿ ๐Ÿฏ: ๐—ก๐—˜๐—ง๐—ช๐—ข๐—ฅ๐—žโ†’ Connect with industry pros:๐—™๐—ผ๐—ฟ ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€, ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„: Sergei VasiukGรถkhan รœzmez Jakub Remiar ๐—™๐—ผ๐—ฟ […]

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Monetization Insight from Toon Blast

๐Ÿš€ Monetization Insight from Toon Blast --> I recently came across an interesting feature in Toon Blast that highlights how to effectively combine gameplay progression with monetization. The feature, called Progress Pack, rewards players with coins as they collect stars from completing levels. However, thereโ€™s a twistโ€”players need to make a small purchase to claim the rewards theyโ€™ve already earned.๐Ÿ’ก Here's why I find this compelling:1. Psychological Commitment: The pack offers up to 3500 coins with an attractive 95% off. The player earns stars naturally by playing, but to unlock the rewards theyโ€™ve "already earned," they need to pay a small amount. This taps into the psychology of ownership and sunk-cost fallacy, where players feel motivated to claim what they've worked towards.2. Gradual Engagement: The feature motivates longer engagement by gradually increasing the rewards as players reach higher milestones (10, […]

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