Hereโs my little gift to you: Top free tools for ASO & ASA. ๐ Switchr โ App Store looker | https://lnkd.in/ewMD_Dit๐ Ad Repository โ Competitor research | https://lnkd.in/eynfFNGz๐ธ Scrnshts Club โ Design inspo | https://scrnshts.club๐ฌ ASO CustomGPT โ Strategy tool | https://lnkd.in/eNep5fbZ๐ MobileAction Action โ App Store insights | https://lnkd.in/eyX9n2nAโญ Sensor Tower โ Top charts WW | https://lnkd.in/eac3PCSk
10 signs you might be working on a dead game ๐ฉ (you don't want to miss them)๐ญ. ๐ก๐ผ ๐ฐ๐น๐ฒ๐ฎ๐ฟ ๐๐ถ๐๐ถ๐ผ๐ป ๐โณ Without direction, priorities scatter and time is wasted. ๐ฎ. ๐๐๐ฒ๐ป ๐๐ต๐ฒ ๐๐ฒ๐ฎ๐บ ๐ฑ๐ผ๐ฒ๐๐ป'๐ ๐๐ฎ๐ป๐ ๐๐ผ ๐ฝ๐น๐ฎ๐ ๐๐ต๐ฒ ๐ด๐ฎ๐บ๐ฒ. ๐ฎ โณ If developers donโt enjoy it, players wonโt either. ๐ฏ. ๐๐ผ๐ป๐๐๐ฎ๐ป๐ ๐ฝ๐ถ๐๐ผ๐๐ ๐ โณ Frequent changes derail progress and drain morale. ๐ฐ. ๐ก๐ผ ๐จ๐ฆ๐ฃ ๐ชโณ A generic game canโt stand out in a crowded market. ๐ฑ. ๐จ๐ป๐ฐ๐น๐ฒ๐ฎ๐ฟ ๐ฟ๐ผ๐น๐ฒ๐ ๐ โณ When no one knows whoโs responsible, chaos reigns. ๐ฒ. ๐๐น๐ฎ๐บ๐ฒ ๐ฐ๐๐น๐๐๐ฟ๐ฒ ๐ โณ Finger-pointing creates toxicity and stalls solutions. ๐ณ. ๐๐ผ๐ ๐ฒ๐ฎ๐ฟ๐น๐ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐ โณ Players donโt come back if the game doesnโt hook them early. ๐ด. ๐๐ฒ๐ฎ๐๐๐ฟ๐ฒ ๐ฐ๐ฟ๐ฒ๐ฒ๐ฝ โ๏ธ โณ Adding more instead of fixing the basics only bloats the game. ๐ต. ๐ก๐ผ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐ ๐จ๏ธ โณ Empty forums and social […]
๐ Creative Animation Alert! ๐ช Spotted this fantastic end-of-level reward multiplier animation in Screw Tile by ABI Game Studio. The screw animation adds such a unique and satisfying touch to the experience. ๐จ๐Love seeing creative design ideas like thisโkudos to the team for making rewards feel extra rewarding! ๐กโจCheck out the game here:iOS: https://shorturl.at/0UhwSAndroid: https://shorturl.at/MTvzj
What gaming has taught meโand what I tell non-gaming founders: social gameplay is the engine behind long-term user retention. Hereโs how it works. 1. Players who form in-game friendships stay 2-3x longer. I've talked to veteran players who say they would've quit ages ago if not for their guild relationships.2. The best social mechanics connect solo and group play:- Rewards from guild activities help individual progress- Individual contributions strengthen the guild- Creates a powerful engagement loop3. Live events and competitions give social groups clear goals to rally around. When players collaborate towards shared achievements, it builds lasting bonds.4. The data is clear: games with strong social features consistently show higher D90+ retention rates. No other feature comes close to matching this impact.5. Building meaningful social systems early is crucial. You can't bolt them on later and expect the same results.
Hey, FAM! Whatโs up? ๐ฅ Drink talk Happy Holidays to everyone. The annual UA & Creatives Learnings article is coming! Stay tuned.. ๐ฆฉTip of the week Experimenting with Runway prompts taught me how subtle changes can completely transform the outcome of a video. Here's how I refined my process: 1. The Iteration Process First Attempt: The camera shakes wildly while zooming in. Not ideal, but it kickstarted experimentation. Second Attempt : Prompt: "The camera slowly pushes in on the bird looking at the egg and then on the machine in the background. The machine slowly rotates its arm." Result: Improved focus, but the random opener didn't feel cohesive. Final Version: Prompt: "Subject sadly looks at the egg, machinery in the background slowly moves its arm." Added the MidJourney-generated image as the first frame to set the tone. Focused prompts on […]
๐๐ฒ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐๐ฃ๐๐. Whatever it takes! ๐ The creative inspiration flow has shiftedโ๐ฐ๐ซ ๐ด๐ฎ๐บ๐ฒ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ๐ ๐ฎ๐ฟ๐ฒ ๐ป๐ผ๐ ๐ถ๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ถ๐ป๐ด ๐ฏ๐ถ๐ด ๐ฐ๐ฎ๐๐๐ฎ๐น ๐ด๐ฎ๐บ๐ฒ๐, and it all comes down to one important thing: ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ๐ ๐ฎ๐ฟ๐ฒ ๐ฎ๐ฏ๐ผ๐๐ ๐ฒ๐บ๐ผ๐๐ถ๐ผ๐ป๐. ๐ ๐ง๐ต๐ถ๐ ๐ถ๐ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐ถ๐ป๐๐ฝ๐ถ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ณ๐น๐ผ๐:4X games -> Casual & Puzzle games -> other genres As weโve seen in our Creative Trends episodes and discussed repeatedly in this creative investigation column, games like Royal Match (Dream Games) and even Fishdom (Playrix) take cues from the 4X genre. Why? Because the stakes are higher than ever, ๐ฑ๐ฒ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐๐ฃ๐๐ ๐ต๐ฎ๐ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ฒ ๐๐ต๐ฒ ๐๐น๐๐ถ๐บ๐ฎ๐๐ฒ ๐ด๐ผ๐ฎ๐น.To achieve this, theyโre adopting tactics and hooks previously dominated by 4X gamesโrunner gates mechanics, Kingโs Nightmares (think "minigames"), Monstrous Sharks, and slingshots. It all comes back to one thing and one thing only. Emotions, AKA near-death experience. These moments of tension and […]
Live Ops features to boost Retention Based on the Playliner research, here are 7 proven Live Ops features that can boost retention for your game:1. Daily bonus โข ๐ Rewards players for logging in daily. โข ๐ Encourages habitual play with escalating rewards for consecutive logins.2. Daily quests โข ๐ Fresh tasks reset every 24 hours. โข ๐ฏ Keeps players motivated with achievable short-term goals.3. Push notifications โข ๐ Gentle nudges to remind players of events or updates. โข โฐ Timing is key to re-engage without annoying.4. Mini-games โข ๐ฎ Adds variety with small games inside the main game. โข ๐ Keeps the experience fresh and reduces monotony.5. Collection systems โข ๐ Let players collect items or characters to complete sets. โข ๐ Appeals to collectors and provides long-term goals.6. Season pass โข ๐ Time-limited rewards system that motivates continuous […]
Business modeling is key nowadays, when the mobile games funnel is operated from top of the funnel approach, in building and Live Operating your mobile game(s) successfully.This article discusses, in short, about key points and principles of business modeling โ and why itโs needed for successful new game development and Live Ops in mobile games business.Why Business Modeling?The answer lies within two basic principles:1. Healthiness of your product in terms of LTV > CPI:Having your e.g., ROAS profiled properly against your UA efforts.One step down more from ROAS?Overall with that you can look into your retention metrics, retention curve, monetization KPIs as well as UA metrics, cohorts, and so on.Helps you to realize if you have business case, or not โ navigation / exploration tool during iterative development; find more about iterative development and method here (https://gamesalchemy.substack.com/p/2-get-iterative-game-development):2. Prioritization for your […]
Blossom Sort by Zeromaze scaled to $60K a day with only 20K downloads per day ๐ . This unconventional take on the sort puzzle is packing more than 1 trick up its sleeve. Read the full rundown here ๐: Instead of the usual sorting mechanic, like water puzzles or Colorwood, where you can move pieces only on the same color pieces, here you can freely move flowers ๐บ around the pots even though they will be put near a flower that is a different type. Breaking this major sorting rule gives the game a much more relaxing feeling and also solves one of the fail state problems. As fail state here is is either done by running out of time โณ or running out of space to move flowers. Even though the game runs a lot of ads, it still monetizes […]
DoubleU Games Acquires Turkish Studio Paxie Games in a Deal Valued at Up to $67 MillionStrategic Entry into the Fast-Growing Merge-2 Puzzle Market South Korean mobile gaming giant DoubleU Games has agreed to acquire Paxie Games, a leading Turkish gaming studio renowned for its hit title Merge Studio: Fashion Makeover. This strategic acquisition, valued at up to $67 million, marks DoubleU Gamesโ entry into the high-growth Merge-2 puzzle genre and strengthens its global portfolio. Under the agreement, DoubleU Games will acquire a 60% stake in Paxie Games for $27 million at closing, with the remaining 40% to be purchased over three years, contingent on achieving financial performance milestones. The transaction, financed through treasury shares and cash, will close in Q1 2025. Founded in 2021 by Direnรง รelik, Hรผseyin Anฤฑl รzmen, Refik Anฤฑl Bulut, and Sarenur Baลel, Paxie Games has achieved […]
Mobile Gaming in 2024 Hereโs the wrap-up: ๐ญ. ๐๐ฒ๐ ๐ ๐ฒ๐๐ฟ๐ถ๐ฐ๐โข Total downloads hit 53.9B (+0.5% YoY). โข In-app purchase (IAP) revenue climbed to $58.9B (+2.9% YoY). โข The average revenue per download (RPD) was $1.17. ๐ฎ. ๐ ๐ผ๐๐ ๐ป๐ผ๐๐ฎ๐ฏ๐น๐ฒ ๐ป๐ฒ๐ ๐ด๐ฎ๐บ๐ฒ๐ ๐ผ๐ณ ๐ฎ๐ฌ๐ฎ๐ฐ: โข My Supermarket Simulator 3D: 64M downloads, $3.6M IAP revenue. (https://lnkd.in/eR4tr5f4) โข Squad Busters: 46.1M downloads, $61M IAP revenue. (https://lnkd.in/e5D_Hpfd) โข Screw Puzzle: 45M downloads, $5.3M IAP revenue. (https://lnkd.in/eWs_quhj) โข Pokemon TCG Pocket: 35M downloads, $160.1M IAP revenue. (https://lnkd.in/eU-Cv42S) โข Capybara GO: 14.1M downloads, $52M IAP revenue. (https://lnkd.in/e7MGwKdp)๐ฏ. ๐ก๐ฒ๐ ๐ด๐ฎ๐บ๐ฒ๐ ๐ผ๐๐ฒ๐ฟ๐ฎ๐น๐น: โข 23,095 new games launched. โข New games brought in $3.43B in IAP net revenue (5% of total revenue). โข They accounted for 5.57B downloads (9.7% of total downloads). โข Success rate: ยฑ1.3% (measured as games earning $1M+ in IAP revenue). ๐ฐ. ๐ง๐ผ๐ฝ ๐ด๐ฟ๐ผ๐๐ถ๐ป๐ด ๐ด๐ฒ๐ป๐ฟ๐ฒ๐: โข Match 3D: +46%, […]
The article breaks down the game-changing lessons in User Acquisition (UA) and creative strategies for mobile marketing in 2024. It's packed with insights you can't afford to miss, fromย diversifying UA channelsย and leveragingย AI-driven optimizationย to mastering creative production and adapting to shifting platforms. It highlights how detailed creative briefs, effective communication, and experimental tools likeย TikTok Creative Challengesย helped marketers stay ahead in a rapidly changing post-IDFA world. As we gear up for 2025, the stakes are higher than ever. Success lies in embracing AI-generated UGC, incentivized ads, and playables to drive engagement, slash CPIs, and scale effectively. This guide provides the playbook for dominance, with actionable steps for refining your strategies, optimizing your teams, and staying ahead of the competition. Donโt fall behindโfuture-proof your UA strategy now! Dive into this must-read guide and equip yourself with the tools and tactics to crush it […]
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