Journal

  𝐇𝐨𝐰 𝐭𝐨 𝐬𝐭𝐨𝐩 𝐭𝐡𝐞 𝐛𝐥𝐞𝐞𝐝𝐢𝐧𝐠 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 𝐟𝐮*** 𝐲𝐨𝐮 𝐮𝐩? 😬 Today I will share a successful and insightful experiment that I have been running for a week with one of my clients.Let's start giving you some context:On September 9th, we started to see a HUGE DROP in organic installs that was affecting to our overall numbers. We didn't change anything in the campaigns, budgets (we were even spending more than the previous month) or the product but we were just having much less installs than usual and also less revenue.I started to analyze the organic performance and saw that from that day on, we started to lose a LOT of important keywords in the top 10. Then, I saw that AppTweak detected an algorithm change (screenshot 1) on September 14th (when all the keywords already dropped).Due to […]

  TRACKING RELEASES & TRANSFERS# 1 LIST OF SEPTEMBER, 2024 Hi Mobile Gaming Fanatics! 🤩📲Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫September's first list brings releases and transfers to big publisher accounts between Aug 16 and Sep 21.I've found 157 titles. 💪🔎I highlight 4️⃣ titles of them.✅ “Eternal Hero” by Supersonic from UnityA big Israeli publisher 🇮🇱 has released a stunning, high-quality action RPG. ✨“Eternal Hero” has two standout elements: game art and the deep gameplay.Its highly polished game art, with delightful details such as the excellent jump animation and the battles' SFX. ⚔️The game’s depth is also a highlight, with a character with dozens of features.Despite this depth, “Eternal” retains the easy gameplay of Hypercasual, with mechanics similar to Idle Arcade, combats that don't kill the player quickly, short dialogs, and an arrow tutorial […]

What advice would I give to an aspiring investor after 5 years of investing? - Create online content to become known- Grow a network of founders, investors, operators- Invest your own money first, then start leveraging other people's money- Continuously grow deal flow to access new startups- Learn to utilize online tools to make better decisions- Be helpful to founders beyond the cash

Elder Scrolls Castles is currently earning around $70k daily in revenue. It's a big IP on PC but terrible on mobile. Is this another Warcraft Rumble case? 👇 In this episode, we discuss Bethesda Softworks's global launch and performance of this mobile game. Jakub discusses gameplay mechanics, innovative features, and monetization strategies, and I talk about the marketing approach.We are very concerned about the game's long-term viability and the lack of content updates, so we are drawing parallels to other mobile games like Warcraft Rumble.The UA basically doesn’t exist, using only a few static images and one long video cut into pieces. That's pretty sad! 📺 Watch on YouTube: https://lnkd.in/d_8-3VA8🎧 Listen on Spotify: https://lnkd.in/dKfmk_2x🦄 Subscribe to the Brutally Honest newsletter: lancaric.substack.com🗣 Join the discussion in our Slack channel: https://lnkd.in/dbrDdGiJThanks a lot, Sensor Tower, for all the data!two & a half gamers

My 8 take aways + 5 Expert insights: Must see for any mobile developer to evaluate publishing! I listed top mobile game publishers over the years.My take aways go like these:✦ Azur Games reminds 2018-2021 Voodoo growth!✦ Voodoo, Rollic, SayGames and Homa;All had successful transition to hybrid casual!✦ Scopely's Monopoly Go! is the most successfulmobile game of the last 2 years. Change my mind.✦ Playtika turned on acquisitions to gain impact.✦ Zynga acquisitions are WELL paying off.✦ There is a drastic drop on downloads - (23%)So make every download count! (monetize 🤷‍♂️ )✦ No such a thing as saturated genre!(Monopoly Go!, Match Factory, Royal Match)✦ Despite lower downloads, Supercell holds its grip. (not because of Squad Busters 🙁 )My special guests ! Yağız Gür✦ SciPlay’s Alictus, Playtika’s SuperPlay acquisition & Product Madness's incubator show a significant thing: ↳ They're smartly […]