The Power of a Friendly Work Environment

Did you know the average person spends about 90,000 hours at work over their lifetime? In today's fast-paced world, having a friendly work environment is more important than ever. It's not just about having a nice place to work; it's about creating a space where people feel valued, supported, and empowered. Did you know the average person spends about 90,000 hours at work over their lifetime? That's roughly 3,750 days or more than 10 years! With so much time spent at work, it's crucial to ensure that our workplaces are positive and supportive. When employees feel comfortable and happy at work, their productivity levels naturally increase. A positive atmosphere reduces stress, sparks creativity, and makes teamwork easier, leading to amazing results. Plus, when people feel respected and appreciated, they're more likely to maintain a healthy work-life balance and stick around […]

Elizaveta Savenkova August 5

Journal

ELO in PvP Games: Matchmaking with Custom Game Requirements

In the past, I've often seen PvP projects developed by teams that typically use ELO as their primary matchmaking solution.📝 This always seemed a bit as a risky choice because ELO is certainly a great system, but it was created for other purposes. 🌟First of all, good things about it (in games):— It can work and cover a couple of MM basic requirements— For games with 1vs1 PvP, with some custom adjustments, ELO can work really goodBut in my opinion, when MM systems are going through the design & development phases, it should be built based on detailed requirements from the game perspective. Otherwise, it may be hard to adapt games and ELO to each other, to make it work really well. 🔖What else is important to consider when there is a task to make ELO-based MM (or similar system):— […]

Sergei Zenkin August 5

Journal

Game Development Hell Is A Real Challenge

It happens more often than you think. Let me explain what it means and why it happens. → Extended Development Time:Projects often face significant delays, sometimes lasting years or even decades, without a clear end.→ Frequent Changes:Games may undergo numerous direction, leadership, or design shifts, further delaying progress.→ Unrealized Ambitions:Many projects have ambitious goals that are tough to achieve within the planned timelines and budgets.→ Technical Challenges:Issues like bugs, compatibility problems, or the need for new technology can halt development.→ Scope Creep:Adding new features and changing the project scope can lead to delays. This often happens when developers keep adding new elements without finishing existing ones.→ Funding Issues:A lack of financial resources can stop development. This can happen due to budget overruns or investors pulling out.→ Leadership Changes:Changes in the development team or leadership can lead to shifts in vision […]

Ali Farha August 5

Journal

Unlocking the Secrets: How Gaming Supercharges Your Brain Chemistry?

Great to see you all! Hello mobile game enthusiasts! 🤩 Games are a powerful tool that shapes players' brains. Crafting these experiences leaves a lasting impact.It is possible to design the experience hormonally:Dopamine 🎉𝗪𝗵𝗮𝘁 𝗶𝘁 𝗶𝘀: The "feel-good hormone," key for pleasure, reward, and motivation.𝗧𝗿𝗶𝗴𝗴𝗲𝗿𝗲𝗱 𝗯𝘆: Leveling up, achieving success, winning rewards.𝗘𝗳𝗳𝗲𝗰𝘁𝘀: Increases pleasure and happiness, and boosts motivation.𝗘𝘅𝗮𝗺𝗽𝗹𝗲: Think of the joy when beating a tough area in Dark Souls or unlocking a rare achievement in WoW. That’s dopamine rewarding your effort.-Adrenaline 🚀𝗪𝗵𝗮𝘁 𝗶𝘁 𝗶𝘀: The "fight or flight" hormone, preps the body for action.𝗧𝗿𝗶𝗴𝗴𝗲𝗿𝗲𝗱 𝗯𝘆: Thrilling scenes, enemy encounters.𝗘𝗳𝗳𝗲𝗰𝘁𝘀: Increases heart rate, boosts energy and alertness.𝗘𝘅𝗮𝗺𝗽𝗹𝗲: Feel your heart race during a boss battle in Sekiro or when you're carefully pulling your fallen friend in Chained Together? That’s adrenaline.-Serotonin 🌞𝗪𝗵𝗮𝘁 𝗶𝘁 𝗶𝘀: Stabilizes mood, well-being, and happiness.𝗧𝗿𝗶𝗴𝗴𝗲𝗿𝗲𝗱 𝗯𝘆: […]

Yagiz Gur August 4

Journal

Introducing Our New Series: Reducing CPI

🌟 Introducing Our New Series: Reducing CPI! 🌟 In this series, we're diving deep into strategies that can help you reduce your Cost Per Install (CPI) 🎯. We'll explore various methodologies with real-world examples, showing how simple tweaks like camera angle changes, color adjustments, or even creative hooks can significantly lower your CPI. 📉. For this post, we would like to tell you guys about playable ads and a tool that can help you make them with easeSeries Part 1: The Power of Playable Ads 🎮Playable ads are a fantastic way to boost your Click-Through Rate (CTR) and, when done right, can also help lower your CPI. By integrating a healthy mix of playable ads into your ad inventory, you can captivate your audience and drive more efficient results. 🔥I've come across an intriguing tool called Flex by Playable Factory. […]

Vamsi Penmetsa August 2

Journal

Be careful with Advanced Conversions in Snapchat Ads

First of all, let me explain you what AC is: Advanced Conversions is the Snap privacy-centric approach to digital advertising. It helps marketers meet their business objectives while respecting users’ ad tracking preferences via Apple’s ATT policy. This methodology employs a range of cryptographic techniques to measure aggregate conversion data, without tying off-platform activities (like installing an app or visiting a website) back to specific Snapchatters.Yes my friend, you are reading right: a fu*** black box again 😂This is basically what AEM from Meta or Advanced Dedicated Campaign from TikTok do but with another fancy name.There is just a small problem/difference with AC that I've been facing with one of my clients lastly: 𝐓𝐡𝐞 𝐇𝐔𝐆𝐄 𝐝𝐢𝐬𝐜𝐫𝐞𝐩𝐚𝐧𝐜𝐢𝐞𝐬 that you get compared to the MMP.If I look at the installs from last month, this is what I get:Snap AC: 4159 installsMMP (with […]

David Vargas August 2

Journal

Soft-launch Sonar #5

13 brand new soft-launched games with no particular filter 😅 There are games from a lot of big players in the market such as FunPlus, tap4fun, SYBO, Century Games, Voodoo, Playrix, KRAFTON Inc., Rollic, 37Games. Come check out what we caught this time 😎 Empires And Magic by 37Games Bugtopia by 37Games Dark and Darker Mobile by KRAFTON Brawly by Century Games DotDot Blast by Century Games Roomscapes by Playrix Octopus Feast by Rollic Drop Sort JellyFish by VooDoo Subway Surfers City by SYBO Tavern Legend by Tap4Fun Mist Survival by FunPlus The trend of 4X companies from the East diversifying into casual categories continues, as seen with Merge Episodes, DotDot Blast, and Coin Pusher. I'm expecting many more games to follow as the UA know-how, from the giant 4X creative teams 💡 will be utilized in casual. This can […]

Jakub Remiar August 2

Journal

What Percentage Of Game Time Are Players Socially Engaged?

Here's the breakdown of social presence in popular games: • Zynga Poker (with Core): 85%• Monopoly Go: 70%• Board Kings: 70%• Coin Master: 67%• Dice Dreams: 27%• Animals & Coins: 18%• Solitaire Tripeaks: 10%• June's Journey: 9%• Candy Crush Saga: 7%• Royal Match: 5%• Zynga Poker (without Core): 5%• Fishdom: 4%• Best Fiends: 0%• Solitaire Grand Harvest: 0%Statistics are based on 10-hour playtests for each game, during which all moments where the player sees avatars or names of other players on the screen were counted.Data Source: Playliner

Anton Slashcev August 2

Journal

New Games From Freshmens [Jul 26 – Aug 1, 2024]

Hello mobile game enthusiasts! 🤩 Great to see you all! In the past 7 days, 122 games were published for the first time by new developer accounts.↳ 20 on Android↳ 102 on iOSBreakdown:Android:↳ 4 out of 20 are Action games. 💥↳ 3 out of 20 are Card games. 🃏↳ 2 out of 20 are Simulation games. 🏗️↳ 2 out of 20 are Arcade games. 🕹️↳ 2 out of 20 are Puzzle games. 🧩iOS:↳ 29 out of 102 are Casino games. 🎰↳ 5 out of 102 are Casual games. 😎↳ 4 out of 102 are Simulation games. 🏗️↳ 3 out of 102 are Strategy games. 🏰↳ 3 out of 102 are Role Playing games. ⚔️The voice echoing in my brain: Why so many casino games? Will i see similar data next week?Data source: AppticaPS: These are the first games ever published […]

Yagiz Gur August 2

Journal

Ever struggled to pick which game to build?

Ever struggled to pick which game to build? Never fear, the humble Concept Funnel is here! A vetting process to get you your best possible game 🚀 Originally based on practices used by big companies like EA, SuperCell, and Blizzard, the Concept Validation Funnel is a simple framework we've honed over 3 years at the Indie Game AcademyThe process is simple: ideas go to the top, and one amazing game comes out to the bottom. Let's talk through the steps!1️⃣ DefineIn the Define step, we reduce the infinite possible games we could make to a box for us to ideate inside of. This actually helps creativity (think Game Jams) and we do so by defining 3-5 high-level objectives for the game and identifying any major constraints we might have.2️⃣ IdeateNow that you've defined your creative box, it's time to actually […]

Willem Delventhal August 1

Journal

The way work should be.

The way work should be. It’s tough to beat the coast of Maine, especially in the summer. And pretty much the only reason I get to live here?You guessed it…Remote work. Maine’s motto is “The way life should be.” The ability to work from anywhere while helping customers around the world is “the way work should be.” -> No office required-> Almost zero flights required The ability to work remote:🦞 Supports the local economy = Maine’s not just lobsters and tourism anymore 👴 Allows you to live near to and care for relatives = right down the street instead of getting on a plane👩‍❤️‍👨 Removes partner career prioritization = wife runs a nonprofit community thrift store✈️ Eliminates commutes and minimizes work travel for more time with family = no more 100,000+ miles of travel per yearI 💙 remote work.And if […]

Jon Leslie August 1

Journal

Publisher Analysis of July 2024

📊 Our July 2024 Publisher Analysis reveals Azur Games maintaining their lead in downloads, mirroring their strong performance from the previous month. Rollic continues to dominate in IAP revenue, showcasing consistent success. 📈 Top 3 Publisher Downloads:Azur - 120 million downloads 📱🎉Saygames - 106 million downloads 📲🚀Supersonic - 82 million downloads 📥✨💰 Top IAP Revenue by Publishers:Rollic - $9 million USD 💵🏆Voodoo - $6.7 million USD 💸🥈Saygames - $5 million USD 💲🥉DataSource - AppMagichttps://lnkd.in/gxQvetmR TapNation Homa Azur Games SayGames ABI Game Studio Supersonic from Unity CrazyLabs Lion Studios Voodoo Rollic

Vamsi Penmetsa August 1

Journal

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