Journal

🚀 Strategies for Entering a New Market with Ad Revenue GrowthTo maximize success, below are some key strategies to incorporate into your expansion plan:1️⃣ Market-Specific Strategies:eCPM Optimization: You'll customize our eCPM (effective cost per mille) floor settings for specific markets to ensure profitability while reaching a broad audience.User Behavior Insights: By researching user behavior, you'll gain valuable insights to optimize ad performance through A/B testing. Here are some areas you'll explore:▶ Lifting ad frequency caps to increase impressions strategically.▶Testing premium ad formats to potentially increase eCPM.▶ Country-specific ad network integration.2️⃣ Promoting Within Your App Portfolio:House Ad Campaigns: You'll leverage your mediation's house ad functionality(aka: direct sales & cross-promotion) to cross-promote your apps within the unfilled inventory, maximizing user engagement across our portfolio.3️⃣ User Acquisition through Paid Ads:Targeted Campaigns: You'll consider running targeted paid ad campaigns to reach new users, potentially […]

Finnish #gameindustry is at its worst economical point, and we need to have a reality check on the causes that has driven us here - this is important if we would want to achieve the vision Ilkka Paananen called out along with Suomen startup-yhteisö. 1. Lack of commercial sentiment & #leadership - after 2016-2018, the industry were left behind vs. how foreign businesses evolved:- Studios have been too creative-driven & relaxed.- IP & brand syndromes, e.g., many haven't created new hits since their 1st nor been able to create new IPs / brands.- Missed completely #hypercasual wave & its learnings; and, because of this, came late to #hybridcasual.- Many don't know how to publish & distribute games. Many early stage studios leaned on publishers, whilst after #IDFA there's a clear gap between how foreign studios distribute games vs. our studios […]

Did you know that 85-95% of mobile ads fail? This high failure rate indicates that most new ad concepts struggle to become top performers. If an ad isn't the best performer, it will stop getting impressions very quickly—in some cases, as little as a few hundred or a few thousand impressions. Yet, some ads, as if sprinkled with magic, continue to perform for weeks or months, spending a tremendous amount of money.   Source: Consumer Acquisition There is no changing the failure or success rate. The only thing you can do is come up with a mechanism for incubating new ideas. We hypothesize that AI can help you take your best-performing videos and keep them alive longer. Leveraging AI Components to Keep Winning Ads Alive UA managers are unique; they deal with minutiae all day and excel at it. By […]