Journal

What's one early investment I passed on that I regret, and what did it teach me? In 2021, a US-based startup was developing avatar tech with a somewhat experienced team. I passed on investing because I felt there was no real business in B2B avatar services.Twelve months later, the company was acquired by a tech giant with an 8X multiple of the valuation that I could have invested in.What did I learn?- I quickly dismissed the opportunity for their product in the market. It's too small, I thought. With further analysis, I could have understood the underlying potential and the appetite of tech giants to do M&A in the space.- I should have consulted other angel investors and VCs who were investing in the round. Back then, I felt like I needed to develop a conviction to invest on my […]

01 - The Building Pie In my last post, I shared some personal notes on the key elements that make a building recognizable and functional in a game environment. Today, I’m introducing the first tip in a series: “The Building Pie”—a simple yet effective framework for designing urban buildings that are easily identifiable and interactive, even with minimal detail.Here’s a quick breakdown:A - Street Level: The tallest floor, essential for shaping the urban play space and player interactions. This level not only serves as the foundation for gameplay but also defines the negative space in the surrounding environment, making it an integral part of the city’s design.B - Floors: Repeated layers that establish rhythm, scale, and the overall profile of the building. These floors also play a crucial role in defining the shadows cast at street level, setting the mood […]

🚀 Strategies for Entering a New Market with Ad Revenue GrowthTo maximize success, below are some key strategies to incorporate into your expansion plan:1️⃣ Market-Specific Strategies:eCPM Optimization: You'll customize our eCPM (effective cost per mille) floor settings for specific markets to ensure profitability while reaching a broad audience.User Behavior Insights: By researching user behavior, you'll gain valuable insights to optimize ad performance through A/B testing. Here are some areas you'll explore:▶ Lifting ad frequency caps to increase impressions strategically.▶Testing premium ad formats to potentially increase eCPM.▶ Country-specific ad network integration.2️⃣ Promoting Within Your App Portfolio:House Ad Campaigns: You'll leverage your mediation's house ad functionality(aka: direct sales & cross-promotion) to cross-promote your apps within the unfilled inventory, maximizing user engagement across our portfolio.3️⃣ User Acquisition through Paid Ads:Targeted Campaigns: You'll consider running targeted paid ad campaigns to reach new users, potentially […]