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Game Economy Loop 101

How to balance your video game in 4 basic steps. It all starts with mastering the game economy loop.Every video game play loop works with math.Math that connects different dots.A game economy is the ''blueprint''For any good game out there.Master these steps, and,Get better results!「1」TAP:List the resources of your gameExperience, currency, loot, etc.「2」ENGAGEMENT:Create a fun gameplay mechanicTo engage players generate resources,Over and over again.「3」FEEDBACK LOOP:This is where it gets really tricky.You have to define game contentTo trigger players going forward,Better items, more levels, a leaderboard, etc.「4」TRADE:Carefully designed game currencies,To draw a monetization line betweenThe soft and hard currencies.Resulting profitable & fun game experience.Master these, and eventually,You get results.Now, go hug your game economy designers,Buy them a cup of coffee,Take them out for lunch,Or tag them to show your gratitude.PS: The Secret on the drawing is my terrible handwriting that my […]

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Three Ways to Improve Taylor Swift’s ARPPU

Three Ways to Improve Taylor Swift's ARPPU: A Game Economist Attends the Eras Tour At the Eras Tour in Stockholm, my thoughts naturally turned to Ms. Swift's untapped monetization potential. Despite her billionaire status, she's barely scratched the surface. By embracing "Taylor's Version" labeling, Era-specific merch, and friendship bracelet culture, Swift could double her "extras" ARPPU from $50 to $100.When the Eras Tour comes to town, media outlets scramble for clickbait headlines, and businesses concoct Swift-themed promotions faster than you can say "Shake It Off." Brands quickly turn the occasion into a LiveOps event and co-opt the festivities. Along these lines, a local cookie shop created branded heart-shaped, glitter-coated "Taylor" cookies, but Swift received no revenue. "Free promotion" is a skeptical defense of using someone's likeness for profit. Taylor has always maintained good-natured relationships with her fans, and pursuing legal […]

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Match-3 Gaming Landscape: 2021 vs. 2024

In just three years, the top-10 match-3 games have seen a dramatic shift. August 2021:• Candy Crush Saga led the pack with $77.7M in revenue• Homescapes and Gardenscapes held strong, both exceeding $40M• Fishdom and Candy Crush Soda Saga rounded out the top 5Fast forward to July 2024:• Royal Match skyrocketed with an incredible 394% increase• Candy Crush Saga remains strong, growing by 12% to $86.8M.• Match Masters experienced 48% growthHowever, several popular titles have declined:• Homescapes dropped 48%.• Candy Crush Soda Saga fell 27%.• Project Makeover plummeted by 55%.• LINE PokoPoko saw a 44% decrease.What's happening?↳ Match-3 games with simplified meta (Royal Match, Match Masters) are overtaking those with deeper meta (Homescapes, Project Makeover).↳ These faster-paced games are growing revenue and taking audiences from slower, more complex titles.Why?↳ In the "post-TikTok" era, speed and high dynamics are key.↳ Games […]

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August 13th: Stormgate Launches into F2P Early Access

Stormgate from Frost Giant Studios, Inc. launches into F2P early access next week on the 13th of August. It is one of the last stands of the Real Time Strategy genre on PC 🖥. We got to talk with Tim Morten, Production Director & CEO, about its development, business model, and future roadmap 😎.The business model of Stormgate is similar to StarCraft's 2 F2P transition in 2017. Players can play the competitive part of the game completely free (including custom maps! 😁) and they can buy more single-player & coop content such as additional heroes together with corresponding cosmetics with one-time purchases. Additionally, there will be much more content added from each category later this year.RTS was always the cradle of multiple other genres such as MOBA, Tower Defense, etc. which were all done in the map editor of these […]

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How We Made a Game Design Checklist for AAA GaaS

In this article, I want to share my experience making a checklist for World of Tanks PC in Wargaming and explain why you as a Game Designer or your team need to do a similar initiative. Let's start with a small glossary: AAA (Triple A) is a classification of video games produced by major publishers. As a rule, these games have high quality and a large budget. For example, I can name League of Legends, The Witcher 3, or Fortnite. GaaS (Games-as-a-Service), live game, or live service game is a business model to monetize video games after their release. This model implies the regular delivery of new game content (including events and systems). Examples, are Genshin Impact, Dying Light 2, or PUBG. Pre-production in game development is a planning phase where the main focus is on creating feature concepts, making […]

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Why Having An Antisocial Monday Can Be A Good Idea?

Why Having An Antisocial Monday Can Be A Good Idea? 🦔 I often see posts about different Social Monday / Saturday / any day of the week on LinkedIn. If you don’t know what is about, check any hashtags such as # socialsaturday.It’s a good idea that helps people to expand their network and meet new people via LinkedIn.But what if sometimes I just don’t have the mood to socialize and feel this pressure to be productive 100% of my time to do “successful success”? And of course, feel guilt when I’ve decided not to use this opportunity.Previously I used to push myself to do it. Later I understood that mental rest is as important as other types of rest and work itself.Having time alone increases creativity and empathy, and helps to understand yourself better. If you are still not […]

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Top Charts: Moto Racing Games

Wondering how Moto Racing games are in the top charts? 🏍️​🛣️​🏁​ Check out some insights into the trend and dive into the fastest-growing Moto Racing games in the world! 🔥​ In my opinion, these games are a great way to chase your need for speed ​🚦 Traffic Rider by SK Games Racing Fever: Moto by GameGuru Moto Rider by Zego Studio Moto Rider GO by T-Bull

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there’s too many juniors trying to work in games

I got told the other day that "there's too many juniors trying to work in games." Um ya'll. The pie is not finite. We can make it bigger. And ALL these peeps can find work. 🎂 We have more people trying to break into games than ever before and fewer seats for all those butts. And this IS an issue. It means juniors are working harder, waiting longer, and becoming more desperate than they ever have. But the problem is NOT that there are too many juniors. Juniors are the lifeblood of any industry. They ensure continuity and innovation. The problem is ridiculous levels of gatekeeping, too centralized a market with too many big players owning too many of the aforementioned seats, and good old corporate greed. ("Hey! Everyone is laying people off! That means we can too and avoid […]

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2024 Half-1 Top Downloaded Midcore Mobile Games

Midcore Mobile Games Top Chart is hotter than a jalapeño 🌶. Take a look at my 7+ ''1'' takeaways to cool things down! 🍹🥇 Despite all the noise,RPG is not in the top 10.🥈 Though, Top 10 is depending onPlayer vs Player content.🥉 4X Strategy games are still offeringGreat potential for new games.(Jakub Remiar told you so! )👩‍🔧 There are no dominant mechanics.🤷‍♂️ Certain genres are held tight byBig IPs, such as sports or FPS games.Activision EA SPORTS🏆 Supercell is, literally dominating.⚔ We are warriors! seriously though...Lessmore💁‍♂️ As we see Hyper-Casuals movedTowards the ‘’Hybrid’’ casual games,We are seeing a clash of Core vs Casualgame design and art in the same way.Don't believe me?Cool..dont..I do 💪Am I too old to play Brawl Stars? No Brawlers were harmed analyzing this chart, besides my 5 game loss streak, I am gonna need a tissue, thanks 🤧

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My First Visit to China and Its Impact on the Mobile Games Industry

Ad Monetization and UA Credits: Revenue from ad monetization operates on a D1 payout schedule (I’m used to D30-D60), with payments often only paid in UA credits 💥 .Game Rankings: Games are ranked not just by IAP sales but also by ad revenue, meaning that I have no two & a half gamers party trick in China.. 😥 ISBN Requirement: To publish and earn IAPs in China, developers need an "International Standard Book Number (ISBN)," which takes about a year to obtain. Interestingly, if a game only monetizes via ads, an ISBN isn't required. We also heard some whispers about how to avoid needing an ISBN…. 🎮📝Ad Networks and UA Through Douyin (TikTok): The ad network ecosystem in China is more consolidated, with most UA efforts channeled through Douyin (TikTok). This results in ad revenue being mediated by just one […]

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How Chrome Valley Customs is Elevating Player Engagement

Chrome Valley Customs is a mobile game in the casual puzzle genre by Space Ape, with a focus on car restoration and customization. Players engage in match-three puzzles to earn resources, which are then used to restore and personalize classic cars. The game is primarily aimed at car enthusiasts, casual gamers, and puzzle fans, typically within the 25-45 age group. Chrome Valley Customs offers a mix of creativity and strategy, appealing to a broad audience interested in casual, engaging gameplay with a strong customization element. Core Gameplay Loop Chrome Valley Customs builds on the well-established match-3 puzzle mechanics, where players must match three blocks of the same color to advance through levels. Matching more than three blocks in specific patterns creates boosters that aid in achieving the level's objectives. While this follows the typical match-3 puzzle core loop, Chrome Valley […]

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