Trending Live-Ops Events: Team Up for Rewards!

Welcome back to another edition of my LiveOps segment! Today, I’m diving into two fantastic examples of social events in mobile games that are all about teamwork: Dragon Nest from Royal Match and Music Box Partners from PiggyGO. 🐉 Dragon Nest (Royal Match)In this event, players join forces with their friends to raise dragons. The goal? To work together and complete the Dragon Nest, earning Magic Balls that contribute to unlocking the Grand Prize. This event beautifully integrates collaboration and competition, making it an engaging way to keep players connected and motivated. 🎶 Music Box Partners (PiggyGO)Music Box Partners takes teamwork to the next level by encouraging players to complete music boxes with their friends. Players spin to earn points, and if they land on the "Partner" slot, they can send points to their partner. Completing all music boxes unlocks […]

Michael Kopelovich August 19

Journal

It’s surprising how often I see basic ASO mistakes

Search Optimization essentials, one might say. Yet, it's surprising how often I see basic ASO mistakes among our clients. Here's a quick reminder:1. Avoid keyword repetition; it can harm your ranking.2. Remove spaces between keywords in the keyword field.3. Use all 100 characters available in the keyword field.4. Place the most important keywords at the beginning of the keyword field.5. Remove low-volume keywords and those where the game ranks poorly (shown in blue).6. Use all available space in the Subtitle.7. Focus on relevant keywords and avoid broad ones where you rarely rank high.💡PRO TIP: Don’t expect too much from Search Optimization for games, especially casual ones. It tends to be less impactful. Instead, focus your efforts on improving the conversion rate.

Peter Fodor August 19

Journal

Top 10 Hybrid & Hypercasual Games: Week 3, July 2024

TOP 10 HYBRID & HYPERCASUAL # 3, WEEK, JULY, 2024 “I really enjoy Burger please!, a very fun addictive game. Supercent is very well-positioned in the market. Its future will be bright!”👆 I made this statement in April 2023. 👆At the time, the South Korean 🇰🇷 game company was taking its first steps as a relevant competitor in the market.More than a year later, my prediction was right. 🎯With a portfolio of almost 600MM downloads and several newly released hits, the Idle Arcades expert is undoubtedly a big publisher. 🏅✨ Supercent shines! ✨Its Idle Arcades are a masterclass in iteration. 👉🧠Each new launch strictly follows the rule of 90% replication and 10% innovation, always taking advantage of what has worked in previous games.In recent weeks, they have once again surprised the market with another title: “Prison Life: Idle Game”. 👮The […]

Carlos Pereira August 19

Journal

Gaming 2024: UA & Ad Monetization

AD APOCALYPSE 2024 with Felix Braberg, Ad Monetization Consultant (Spotify link)In-App Ads Across Game Genres (DOF Spotify 2:01)Varied Revenue Impact: RPGs gain about 20% revenue from ads, hyper-casual games as high as 95%, and word/board games around 70-80%.High Ad Engagement: Core genres like RPGs and strategy games see over 90% ad completion rates, indicating strong player engagement.Changes in Mobile Ad Monetization Post-Privacy Updates (DOF Spotify 4:06)Shift to Non-Targeted Ads: Removal of IDFA led to more non-targeted ads, initially dropping eCPM by 50% on iOS.eCPM Recovery: Despite IDFA removal, eCPM recovered, with the gap between consented and non-consented users reducing from 60% to 18%.Use of Fingerprinting Techniques: Despite Apple's disapproval, networks used fingerprinting for ad targeting, showing resilience in ad monetization.Rewarded Ad Monetization: Balancing Revenue and Experience (DOF Spotify 5:22)Quality and Intrusiveness Concerns: Criticisms of low-quality content and intrusive end cards […]

Saikat Mondal August 19

Journal

How is The Gaming Entertainment Curve?

Today is my birthday, and I want to host a small-talk party in a gamer's way. Let's mix and mingle! 🙌 Share your gaming evolution or where you prefer to be now. I'll start first:Casual Gamer ↳ In 1989 with "Nu, Pogodi" (Wolf & Eggs)Fighter Gamer ↳ In the early '90s with Mortal KombatFPS Gamer ↳ In the mid '90s with DOOMSports Gamer ↳ In the late '90s with FIFA, NFL, NBARPG Gamer ↳ In the mid 2000s with World of WarcraftPuzzle-Platform Gamer ↳ In 2007 with PortalAction/Adventure Gamer ↳ In the late 2010s with HorizonSlow-Vehicle Shooter Gamer (NOW) ↳ With World of TanksWhat's your gamer vibe right now? Let me know below ⬇️

Sergei Vasiuk August 19

Journal

Why: Behind Founders’ Journeys

There are several questions that I ask from founders before investing. Many of these are related to human psychology: - Have you had any entrepreneurial experiences in life, and what did you learn from them?- What have you learned from failure in your life?- Why are you doing this startup and not something else?These questions help to understand the founder's ambition, motivation, and preparation for the long, hard road ahead.

Joakim Achren August 16

Journal

Mob Control by Voodoo: $200M Game in the Making Over 3 Years

Mob Control by Voodoo: A $200M Game in the Making Over 3 Years 🚀🎮 In a recent interview with Naavik, Aaron Bush from Naavik and Miguel Santirso from Voodoo shared some key insights and strategies that have propelled Mob Control toward its impressive success:1) Achieving Exceptional Growth 📈: Voodoo set a target of 150% ROAS in 4 months for all their games, but Mob Control surpassed this with 160% growth. Their focus is on balanced growth, avoiding high revenue scaling that compromises profitability.2) Innovative Tower Mechanics 🏰: A significant A/B test involved revamping the base building mechanics to combat gameplay repetitiveness. This change led to a 20% increase in lifetime value (LTV).3) Indian Market 🇮🇳: India boasts the second-highest daily active users (DAU) for Mob Control. Voodoo discovered that "skip its" are ineffective in this market. In general, too, they […]

Vamsi Penmetsa August 16

Journal

Is Management Dead For Leaders, Coaches and Unicorns?

Is a Leader a Manager? Is a Manager a Leader? What is Leadership? Through my experience as a “leader”, “people manager” and today as a “leadership coach” I often needed to clarify to my clients and partners what is the difference between those roles as they are often used interchangeably at work, leading to deep confusion. I hope to provide some light in this article on the distinctions between these roles as I believe it is essential for navigating today's evolving workplace. Manager vs. Leader: Is There A Difference? A manager is a title assigned within an organization. Managers are responsible for overseeing projects, managing time, allocating resources, and coordinating teams. Their role is centered on maintaining order, ensuring efficiency, and meeting organizational objectives. Management is about OPTIMISATION and CONTROL. Managers have their part to play in an organization. However […]

Sophie Vo August 16

Journal

The Power of Partnership: The New Frontier in Mobile Gaming Collaborations

As someone who’s deeply passionate about the gaming industry, I always strive to bring you fresh insights and perspectives. This time, I’ve had the pleasure of teaming up with someone who brings a wealth of experience and expertise that I’m thrilled to showcase. I’m honored to introduce Constantin-Alexandru Iorga, a Sr. LiveOps Manager at Scopely, who has been instrumental in managing live operations for some of the biggest titles in the industry, including Stumble Guys. Alex is not only a seasoned professional but also someone who deeply understands the intricacies of player engagement and the power of well-crafted collaborations. I’m truly excited to have him join me as a co-writer for this article. In this piece, we’ll start by briefly exploring some of the most exciting recent collaborations in the gaming world. Then, I’ll hand things over to Alex, who […]

Michael Kopelovich August 16

Journal

Alien Invasion Case Study: How To Scale A Game With A Small UA Team

Let’s start with introducing the company that originally developed the game – Multicast Games. Multicast Games is a small team of mobile game creators from Cyprus. They sell casual and mid-core games worldwide, like Alien Invasion. Alien Invasion A mobile game created by Multicast Games, later sold to CrazyLabs Genre: Hypercasual Monetization: 50% in-app, 50% on advertising OS: iOS and Android TOP Countries: USA, Germany, Japan, and Korea In Alien Invasion: RPG Idle Space (Alien), players take on the role of an alien hero using its tentacles as grabbing hooks to capture humans and resources in its surroundings. The core gameplay loop encourages players to collect resources for upgrading their character, minions, and buildings while tackling mini-missions and engaging in boss fights. Oh yeah, wait a second! We actually talked about this game on our podcast some time ago – Ha! This ‘basic’ grabbing action […]

Matej Lancaric August 16

Journal

Multiple Paid Pass: Boost Player Choice, Rewards, Playtimes, And Revenue

Based on an analysis of 44 games we show how multiple paid pass options can impact player retention and monetization. In recent years, the Battle Pass system has become a cornerstone of monetization strategies in the video game industry. However, with new mechanics like the "Multiple Paid Pass," developers are discovering even more opportunities to enhance player engagement and revenue growth. This article explores this model's trend and successful implementations, based on an analysis of 44 games across various genres, and discusses how multiple paid pass options can impact player retention and monetization. As the gaming market becomes increasingly competitive, developers constantly seek new ways to retain players and increase monetization. The introduction of the Multiple Paid Pass model reflects a growing trend towards providing players with more personalized and flexible engagement options. The introduction of the Multiple Paid Pass […]

Oxana Fomina August 16

Journal

Finding Your Right Path in the Mobile Gaming Industry

How Changing Roles Can Lead to Your True Calling The mobile gaming industry is a dynamic and rapidly evolving field that offers numerous career opportunities. However, finding the right path within this industry can be challenging. My own journey from a User Acquisition (UA) Manager to the Head of Business Development serves as a testament to the value of exploring different roles and embracing change. In this article, I'm exploring the importance of role exploration, personal preferences and skills, and how transitioning between roles can lead to a fulfilling career. Exploring Different Roles The mobile gaming industry is a multifaceted ecosystem, with roles ranging from game development and design to marketing, analytics, business development and many others. When starting out, it's common to enter the industry through a role that aligns with your initial skills or education or if you […]

Elizaveta Savenkova August 16

Journal

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