Mobile Gaming Today: 40

Hej Fam! Ready for the last Mobile Gaming Today of the year? Let's go! Some cool news here 🕺🏻 Was included in the ‘Top Gaming Insights Sources’ list made by AAA Agency. Kudos to everyone who supports this lovely industry 🐿️ Let’s get this party started! Weekly Quote: Christmas & NY Edition “Our minds deserve unplugging, no Slack pings, no emails, no LinkedIn scrolls—just you, your priorities, and the freedom without interruptions.” ¯\_(ツ)_/¯ Mobile Marketing » Match Factory’s Success & Gameplay Mechanics ⚡️ Game Analysis: Spyke Games’ Tile Busters 🎅 2025 App Marketing Predictions 🤝 Power of Partnerships in Gaming 🌏 Mobile Gaming in South East Asia 🎢 ‘Pick Me Up’ By SuperSonic 📊 New AdROAS in Meta 🔔 Push Notifications Guide 📚 New week & New case study 🔗 Cross-Promotion for Mobile Games 🧠 Smart Signal Integration Industry Highlights […]

Gamigion December 23

Journal

UGC: Organic Trends for Paid Campaigns

⏰ Monday UGC Trend Alert: Organic Trends for Paid Campaigns Looking to keep your campaigns relevant and engaging? These brand-new UGC trends are perfect for tapping into New Year vibes, sketch comedy, and dynamic editing styles that grab viewers’ attention.Check out the ideas below and start planning your next viral ad campaign!1️⃣ New Year Resolutions Hook Set the tone for a goal-focused audience by spotlighting people’s personal aspirations. These videos help viewers envision a brighter future and align that optimism with your brand.Example1: TikTok (https://lnkd.in/gC8j2jqM)Example 2: TikTok (https://lnkd.in/gyvgszK2)Example 3: TikTok (https://lnkd.in/gbXy2tJ4)Example 4: TikTok (https://lnkd.in/gH53j8qJ)Example 5: TikTok (https://lnkd.in/ggqep_zQ)Example 6: TikTok (https://lnkd.in/gzejaXrc)Example 7: TikTok (https://lnkd.in/gKf3Hw9F) Example 8: TikTok (https://lnkd.in/gKf2w3ma) 2️⃣ Effortlessly Engaging Editing Captivating edits, smooth transitions, or minimal yet mesmerizing motion graphics can deliver a premium feel in seconds. • Example 1: Facebook (https://lnkd.in/g2sEheTi) • Example 2: TikTok (https://lnkd.in/gzNcZT5x)3️⃣ Behind-the-Scenes MagicGive […]

Andrew Shemet December 23

Journal

The Power of Partnerships in Gaming

Welcome back to The Power of Partnership, your monthly dive into the most exciting collaborations in the world of mobile gaming! This series is all about exploring how partnerships between games and iconic franchises bring fresh, engaging content to players and redefine what’s possible in the gaming industry. In this edition, we’re highlighting recent standout collaborations that showcase creativity, innovation, and community impact. Monopoly GO x Marvel From September 26th to December 5th, Monopoly GO! brought the Marvel universe into its gameplay with an epic collaboration featuring iconic superheroes like Spider-Man, Wolverine, Deadpool, and the Avengers. Players could collect 20 special sticker sets, trade with friends, and unlock exclusive Marvel-themed tokens and shields by completing sticker albums. The collaboration introduced thrilling events like Avengers Racers, a revamped Tycoon Racers event with bumper cars inspired by Marvel heroes, and the Amazing […]

Michael Kopelovich December 23

Journal

My Top 10 Predictions for Mobile Gaming in 2025

My Top 10 Predictions for Mobile Gaming in 2025: 1. 🚨 Stagnation ahead • Expect slow growth in revenue and a slight drop in downloads. Rising costs for user acquisition and marketing are making things tough.2. 💳 Alternative stores take the stage • Developers are moving to platforms like Amazon, Appstore or Galaxy Store and embracing web payments to avoid heavy app store fees.3. 🤝 IP collaborations will thrive • Big games are teaming up with famous brands for live-ops events. It’s a marketing and engagement win-win.4. 🧩 Puzzle games rise to the top• Puzzle games will dominate revenue growth, while action, arcade, and simulation games lead in downloads.5. ⚡ Hybrid casual is the new trendsetter • Games with simple yet engaging mechanics are blending monetization models and extending live-ops.6. 📈 M&A heats up• Major players will expand portfolios through […]

Anton Slashcev December 23

Journal

Spotlight on the Korean Gaming Industry – Part 1

*Source: Daily Consumer Economic News (http://www.dailycnc.com) The Korean gaming industry is gearing up for an exciting 2025, with its leading companies preparing ambitious plans to captivate global audiences. This article explores the upcoming strategies and anticipated releases of major players and is divided into two parts. Part 1 highlights the remarkable achievements and game lineups of KRAFTON, Nexon, and Netmarble. KRAFTON: Innovations Backed by Record-Breaking Performance 2024 - A Year of Historic Achievements KRAFTON concluded 2024 with a historic performance. At the recent corporate briefing, the company revealed its Q3 2024 revenue of KRW 719.3 billion and operating profit of KRW 324.4 billion, marking year-on-year growth of 59.7% and 71.4%, respectively—its highest quarterly earnings ever. Cumulative sales for the first three quarters reached KRW 2.092 trillion, with operating profit totaling KRW 967 billion, surpassing the KRW 2 trillion revenue milestone […]

Myoungwon Kim December 23

Journal

About helping Founders as an Investor:

The hardest things about helping founders as an investor: - Making the founder feel they're not alone. It's "against the odds" difficult to make a startup successful- To not work from the position where the founder feels they need to interact like a subordinate- Finding the balance between being supportive while maintaining necessary objectivity- Knowing when to be hands-on vs when to step back and let founders find their own path- Building genuine trust that enables founders to share real problems, what keeps them up at night- Accepting that sometimes the best help is simply listening, not trying to solve everything- Resisting the urge to pattern match too quickly based on past experiences- Understanding that each founder's journey is unique, even if challenges seem familiar

Joakim Achren December 23

Journal

Your favorite Game to play in 2024?

I asked 6 more game industry experts, 6 more games. What is your favorite game to play in 2024? Part III: Arin, Sr. Talent Marketing Specialist at Blizzard,Picks a top notch ARPG DLC, dark and intense…Anton, Executive Game Producer, Picks an innovative mobile game called:Cup Heroes by Voodoo, casual take on a Roguelike RPG, definitely worth checking out. Ömer, Founder of Gamigion,Goes with another dominating mobile RPG,Cappybara GO! RPG clashes social casinoWith adventure and innovation. Joe, Head of Talent at Play Ventures,Goes with everyones fav indie card gameBalatro, is an excellent choice. Ryan, marketing partner at A16Z picks UFO 50, collection of retro art game console style gamesHe always pushes me to think with His newsletters, did it again with his game pick.Mariusz, CEE of Mobile Gaming at GoogleLoves Monopoly series, and picks Monopoly GO!Many thanks to Part III contributors ofGame […]

Gökhan Üzmez December 23

Journal

Feedback Made Simple!

🚀 Feedback Made Simple! 🎮 Spotted this smart and user-friendly Feedback feature in Match Factory by Peak Games. 📝 It lets players instantly share their thoughts, directly from the game—no need for extra steps or complicated forms.This is such a great way to keep the feedback loop active, build trust, and show players their opinions truly matter! 💡✨

Michael Kopelovich December 23

Highlights

Jobs in Mobile Gaming: 24

🎨 1050 Jobs in Mobile Gaming » 13-20 December 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Fullstack Engineer - Monopoly GO! Scopely 🇺🇸 Head of Publisher Operations, External Development Scopely 🇺🇸 Platform Accounts Engineer Scopely 🇪🇸 Senior Game Tech Programmer Supercell 🇫🇮 Full Stack Engineer Zynga 🇮🇱 Senior Software Developer - Small Giant Games Zynga 🇫🇮 Principal Software Engineer Zynga 🇨🇦 Technical Product Manager Playtika 🇮🇱 Technical Operation Specialist Playtika 🇮🇱 Technical Product Owner Playtika 🇵🇱 Unity Developer Playtika 🇵🇱 C# Client Developer Playtika 🇵🇱 Senior C# Developer Playtika 🇷🇴 Games R&D-Flutter Client Developer Playtika 🇵🇱 Unity Technical Lead Playtika 🇵🇱 Full Stack Developer Moon Active 🇮🇱 Technical Product Manager Moon Active 🇮🇱 Customer Support Technical Expert Moon Active 🇮🇱 Automation Engineer Moon Active 🇵🇱 […]

Gamigion December 22

Highlights

Jobs in Mobile Gaming: 25

👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Engine Programmer, Platform Supercell 🇫🇮 Unity Developer Playtika 🇷🇴 Software Engineer Dream Games 🇹🇷 Game Developer Dream Games 🇹🇷 SecOps Engineer Dream Games 🇹🇷 Senior Software Engineer Dream Games 🇹🇷 Solutions Engineer MobilityWare 🇺🇸 Ad Tech Product Manager MobilityWare 🇺🇸 Director of Engineering, Ad Tech MobilityWare 🇺🇸 Game Developer Peak 🇹🇷 Senior Software Engineer, Games Peak 🇹🇷 Software Engineer (w/m/d) HandyGames 🇩🇪 Analytics Engineer (w/m/d) Lotum Technical Director - Caramba Studio - Match3 Voodoo 🇪🇸 Senior Fullstack Engineer Voodoo 🇫🇷 Lead Programmer Gameloft Brisbane 🇦🇺 Senior Game Programmer Kwalee 🇮🇳 Software Engineer (Live-ops) Gram Games 🇬🇧 Software Developer Miniclip 🇮🇹 Senior Software Engineer, Minecraft Mojang Studios 🇺🇸 Unity Developer Product […]

Gamigion December 22

Highlights

Brutally Honest #143

Hey, FAM! What’s up? 🥃 Drink talk Back home in Slovakia. So many new ideas. Looking forward to start executing. Stay tuned. The new AI section is here! Check it out at the end of the newsletter! 🦩Tip of the week How do you evaluate creatives before spending a dime testing them? Ever had that gut feeling—"this will flop" or "this will crush it"? We’ve all been there. I used to be the “no feelings, only data” person, but as I started producing more creatives myself, I developed a solid framework to pre-evaluate ideas. Here’s how: The Boring Test When you watch the creative, ask yourself: Where do you lose interest? Is it the 1st second? The 3rd? Are you watching until the end? Try this with your team. Watch together and ask for a show of hands—“Who got bored, […]

Matej Lancaric December 20

Journal

New AdROAS in Meta: Start Testing This ASAP

Last post of the year!🎄✨ Today I am bringing a real-data case about the 𝐧𝐞𝐰 𝐚𝐝𝐑𝐎𝐀𝐒 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐥𝐚𝐮𝐧𝐜𝐡 𝐢𝐧 𝐌𝐞𝐭𝐚 for all those games that primarily monetize through ads!The case is quite straightforward:I unlocked this new optimization goal one week ago and here’s what I’ve observed so far:👉LTV D1 is 378% higher in adROAS campaign👉Retention D1 is 15% higher in adROAS campaign👉Retention D3 is 12.8% higher in adROAS campaign👉ROAS predictions over one year are positive in a shorter period and at higher percentages.So the conclusion is clear: START TESTING THIS ASAP! 🚀How to enable this optimization goal:1️⃣Connect your AdRev partner with Adjust to start receiving AdImpression Revenue data in Adjust.2️⃣Enable AdImpression Mapping in Adjust under Meta’s Data Sharing options. (Note: This feature is only available if you have the Adjust Growth Solution.)3️⃣Ensure you’ve sent at least 15 […]

David Vargas December 20

Journal

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