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Decrease the CPIs. Whatever it takes!

๐——๐—ฒ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ฒ ๐˜๐—ต๐—ฒ ๐—–๐—ฃ๐—œ๐˜€. Whatever it takes! ๐Ÿš€ The creative inspiration flow has shiftedโ€”๐Ÿฐ๐—ซ ๐—ด๐—ฎ๐—บ๐—ฒ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ป๐—ผ๐˜„ ๐—ถ๐—ป๐—ณ๐—น๐˜‚๐—ฒ๐—ป๐—ฐ๐—ถ๐—ป๐—ด ๐—ฏ๐—ถ๐—ด ๐—ฐ๐—ฎ๐˜€๐˜‚๐—ฎ๐—น ๐—ด๐—ฎ๐—บ๐—ฒ๐˜€, and it all comes down to one important thing: ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฒ๐—บ๐—ผ๐˜๐—ถ๐—ผ๐—ป๐˜€. ๐Ÿ‘‡ ๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜„ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐—ป๐˜€๐—ฝ๐—ถ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ณ๐—น๐—ผ๐˜„:4X games -> Casual & Puzzle games -> other genres As weโ€™ve seen in our Creative Trends episodes and discussed repeatedly in this creative investigation column, games like Royal Match (Dream Games) and even Fishdom (Playrix) take cues from the 4X genre. Why? Because the stakes are higher than ever, ๐—ฑ๐—ฒ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ถ๐—ป๐—ด ๐—–๐—ฃ๐—œ๐˜€ ๐—ต๐—ฎ๐˜€ ๐—ฏ๐—ฒ๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜๐—ต๐—ฒ ๐˜‚๐—น๐˜๐—ถ๐—บ๐—ฎ๐˜๐—ฒ ๐—ด๐—ผ๐—ฎ๐—น.To achieve this, theyโ€™re adopting tactics and hooks previously dominated by 4X gamesโ€”runner gates mechanics, Kingโ€™s Nightmares (think "minigames"), Monstrous Sharks, and slingshots. It all comes back to one thing and one thing only. Emotions, AKA near-death experience. These moments of tension and [โ€ฆ]

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Live Ops features to boost Retention

Live Ops features to boost Retention Based on the Playliner research, here are 7 proven Live Ops features that can boost retention for your game:1. Daily bonus โ€ข ๐ŸŽ Rewards players for logging in daily. โ€ข ๐Ÿ”„ Encourages habitual play with escalating rewards for consecutive logins.2. Daily quests โ€ข ๐Ÿ“… Fresh tasks reset every 24 hours. โ€ข ๐ŸŽฏ Keeps players motivated with achievable short-term goals.3. Push notifications โ€ข ๐Ÿ”” Gentle nudges to remind players of events or updates. โ€ข โฐ Timing is key to re-engage without annoying.4. Mini-games โ€ข ๐ŸŽฎ Adds variety with small games inside the main game. โ€ข ๐ŸŒ€ Keeps the experience fresh and reduces monotony.5. Collection systems โ€ข ๐Ÿƒ Let players collect items or characters to complete sets. โ€ข ๐ŸŒŸ Appeals to collectors and provides long-term goals.6. Season pass โ€ข ๐Ÿ•’ Time-limited rewards system that motivates continuous [โ€ฆ]

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Why Business Modeling Your F2P Mobile Game is Important?

Business modeling is key nowadays, when the mobile games funnel is operated from top of the funnel approach, in building and Live Operating your mobile game(s) successfully.This article discusses, in short, about key points and principles of business modeling โ€” and why itโ€™s needed for successful new game development and Live Ops in mobile games business.Why Business Modeling?The answer lies within two basic principles:1. Healthiness of your product in terms of LTV > CPI:Having your e.g., ROAS profiled properly against your UA efforts.One step down more from ROAS?Overall with that you can look into your retention metrics, retention curve, monetization KPIs as well as UA metrics, cohorts, and so on.Helps you to realize if you have business case, or not โ€” navigation / exploration tool during iterative development; find more about iterative development and method here (https://gamesalchemy.substack.com/p/2-get-iterative-game-development):2. Prioritization for your [โ€ฆ]

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Blossom Sort by Zeromaze scaled to $60K a day

Blossom Sort by Zeromaze scaled to $60K a day with only 20K downloads per day ๐Ÿ˜…. This unconventional take on the sort puzzle is packing more than 1 trick up its sleeve. Read the full rundown here ๐Ÿ˜Ž: Instead of the usual sorting mechanic, like water puzzles or Colorwood, where you can move pieces only on the same color pieces, here you can freely move flowers ๐ŸŒบ around the pots even though they will be put near a flower that is a different type. Breaking this major sorting rule gives the game a much more relaxing feeling and also solves one of the fail state problems. As fail state here is is either done by running out of time โณ or running out of space to move flowers. Even though the game runs a lot of ads, it still monetizes [โ€ฆ]

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DoubleU Games Acquires Turkish Studio Paxie Games

DoubleU Games Acquires Turkish Studio Paxie Games in a Deal Valued at Up to $67 MillionStrategic Entry into the Fast-Growing Merge-2 Puzzle Market South Korean mobile gaming giant DoubleU Games has agreed to acquire Paxie Games, a leading Turkish gaming studio renowned for its hit title Merge Studio: Fashion Makeover. This strategic acquisition, valued at up to $67 million, marks DoubleU Gamesโ€™ entry into the high-growth Merge-2 puzzle genre and strengthens its global portfolio. Under the agreement, DoubleU Games will acquire a 60% stake in Paxie Games for $27 million at closing, with the remaining 40% to be purchased over three years, contingent on achieving financial performance milestones. The transaction, financed through treasury shares and cash, will close in Q1 2025. Founded in 2021 by Direnรง ร‡elik, Hรผseyin Anฤฑl ร–zmen, Refik Anฤฑl Bulut, and Sarenur BaลŸel, Paxie Games has achieved [โ€ฆ]

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Mobile Gaming in 2024

Mobile Gaming in 2024 Hereโ€™s the wrap-up: ๐Ÿญ. ๐—ž๐—ฒ๐˜† ๐— ๐—ฒ๐˜๐—ฟ๐—ถ๐—ฐ๐˜€โ€ข Total downloads hit 53.9B (+0.5% YoY). โ€ข In-app purchase (IAP) revenue climbed to $58.9B (+2.9% YoY). โ€ข The average revenue per download (RPD) was $1.17. ๐Ÿฎ. ๐— ๐—ผ๐˜€๐˜ ๐—ป๐—ผ๐˜๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ป๐—ฒ๐˜„ ๐—ด๐—ฎ๐—บ๐—ฒ๐˜€ ๐—ผ๐—ณ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฐ: โ€ข My Supermarket Simulator 3D: 64M downloads, $3.6M IAP revenue. (https://lnkd.in/eR4tr5f4) โ€ข Squad Busters: 46.1M downloads, $61M IAP revenue. (https://lnkd.in/e5D_Hpfd) โ€ข Screw Puzzle: 45M downloads, $5.3M IAP revenue. (https://lnkd.in/eWs_quhj) โ€ข Pokemon TCG Pocket: 35M downloads, $160.1M IAP revenue. (https://lnkd.in/eU-Cv42S) โ€ข Capybara GO: 14.1M downloads, $52M IAP revenue. (https://lnkd.in/e7MGwKdp)๐Ÿฏ. ๐—ก๐—ฒ๐˜„ ๐—ด๐—ฎ๐—บ๐—ฒ๐˜€ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—น๐—น: โ€ข 23,095 new games launched. โ€ข New games brought in $3.43B in IAP net revenue (5% of total revenue). โ€ข They accounted for 5.57B downloads (9.7% of total downloads). โ€ข Success rate: ยฑ1.3% (measured as games earning $1M+ in IAP revenue). ๐Ÿฐ. ๐—ง๐—ผ๐—ฝ ๐—ด๐—ฟ๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐—ด๐—ฒ๐—ป๐—ฟ๐—ฒ๐˜€: โ€ข Match 3D: +46%, [โ€ฆ]

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User Acquisition & Creative Learnings 2024

The article breaks down the game-changing lessons in User Acquisition (UA) and creative strategies for mobile marketing in 2024. It's packed with insights you can't afford to miss, from diversifying UA channels and leveraging AI-driven optimization to mastering creative production and adapting to shifting platforms. It highlights how detailed creative briefs, effective communication, and experimental tools like TikTok Creative Challenges helped marketers stay ahead in a rapidly changing post-IDFA world. As we gear up for 2025, the stakes are higher than ever. Success lies in embracing AI-generated UGC, incentivized ads, and playables to drive engagement, slash CPIs, and scale effectively. This guide provides the playbook for dominance, with actionable steps for refining your strategies, optimizing your teams, and staying ahead of the competition. Donโ€™t fall behindโ€”future-proof your UA strategy now! Dive into this must-read guide and equip yourself with the tools and tactics to crush it [โ€ฆ]

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R&D Framework for Game Prototyping

๐Ÿ•น R&D Framework for Game Prototyping ๐Ÿ•น Below is the framework we often use when starting work on new projects:I. Pre-Production (2-4 weeks)1. Idea Generation: โ–ถ Market analysis, gathering references; โ–ถ Brainstorming to pick the most promising ideas2. Greybox Prototyping: โ–ถ Focus on a single core feature; โ–ถ Find the fun factor3. Conceptualization: โ–ถ Preparing the GDD, user flow, and key shots;โ–ถ Selecting the right tools and creating a roadmapII. Production (4-10 weeks)4. Features Development: โ–ถ Concentrate on key gameplay mechanics and speed in development;โ–ถ Minimal meta or progression5. Content Creation: โ–ถ Craft key art, and fun levels, and use ready-made assets;โ–ถ Secondary art, vfx, sounds, etc. can be draft6. Minimum Viable Product: โ–ถ Ensure the game offers 20-40 minutes of engaging gameplay with a distinctive style and polished game feelโ–ถ Better fewer, but betterIII. Product-Market Fit Validation (1-3 weeks)7. [โ€ฆ]

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Smart Design Meets Convenience!

๐ŸŽฎ Smart Design Meets Convenience! ๐Ÿš€ I came across this intriguing feature in Color Clash by Voodoo. Typically, upgrading your troops requires winning battles to get upgrade packs. The catch? Only one pack can unlock at a time, so you have to keep coming back to start unlocking the next one.Hereโ€™s the twist: theyโ€™re now offering an *auto-start* option for a price! Itโ€™s a clever way to keep players engaged while introducing a monetization opportunity.

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D2C / Webshops in Mobile Games

2024 has been the year where D2C webshops in F2P mobile games truly peaked as a transformative trend. This article focuses on giving a short status on whatโ€™s the current state of D2C, after which the weighting moves for predicting 2025 and future developments on this front.D2C / Webshops in 2024If youโ€™re a developer or publisher and don't have D2C strategy โ€” itโ€™s time to catch up fast! The numbers and patterns show it clearly: webshops are no longer an experiment; theyโ€™re a critical layer for revenue and engagement, where developers and publishers are finally able to tackle platform fees for boosting up their margins.In 2024, itโ€™s been fascinating to see how e-commerce elements have enhanced D2C. Compared to the static storefronts, weโ€™ve seen a step in creating seamless experiences, as developers and publishers have been managed to get required [โ€ฆ]

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Mobile Gaming Today: 40

Hej Fam!Ready for the last Mobile Gaming Today of the year?Let's go!Some cool news here ๐Ÿ•บ๐ŸปWas included in the โ€˜Top Gaming Insights Sourcesโ€™ list made by AAA Agency.Kudos to everyone who supports this lovely industry ๐Ÿฟ๏ธLetโ€™s get this party started!Weekly Quote: Christmas & NY Editionโ€œOur minds deserve unplugging, no Slack pings, no emails, no LinkedIn scrollsโ€”just you, your priorities, and the freedom without interruptions.โ€ ยฏ\_(ใƒ„)_/ยฏMobile Marketingยป Match Factoryโ€™s Success & Gameplay Mechanicsโšก๏ธ Game Analysis: Spyke Gamesโ€™ Tile Busters๐ŸŽ… 2025 App Marketing Predictions ๐Ÿค Power of Partnerships in Gaming๐ŸŒ Mobile Gaming in South East Asia๐ŸŽข โ€˜Pick Me Upโ€™ By SuperSonic๐Ÿ“Š New AdROAS in Meta๐Ÿ”” Push Notifications Guide๐Ÿ“š New week & New case study๐Ÿ”— Cross-Promotion for Mobile Games๐Ÿง  Smart Signal IntegrationIndustry Highlightsยป Top 10 Predictions for Mobile Gaming in 2025โ˜ƒ๏ธ Survive(d) to 2025๐ŸŒ Mobile Games Downloads Heatmap๐Ÿ…Sports Apps are becoming increasingly popular๐Ÿ’ผ [โ€ฆ]

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LiveOps Full Breakdown

LiveOps Full Breakdown Here's a list of the most popular LiveOps events:๐Ÿญ. ๐—Ÿ๐—ผ๐—ป๐—ด-๐—ง๐—ฒ๐—ฟ๐—บ ๐—˜๐˜ƒ๐—ฒ๐—ป๐˜๐˜€ ๐Ÿ“… โ€ข Collection / Album โ€ข Single Season Pass โ€ข Double Season Pass ๐Ÿฎ. ๐—ง๐—ผ๐˜‚๐—ฟ๐—ป๐—ฎ๐—บ๐—ฒ๐—ป๐˜๐˜€ ๐Ÿ† โ€ข Weekly Contest โ€ข Leaderboard โ€ข Solo Tournament โ€ข Race Tournament โ€ข Team Race / Regatta โ€ข Team Tournament โ€ข PvP / Duel Tournament ๐Ÿฏ. ๐—ง๐—ถ๐—บ๐—ฒ-๐—Ÿ๐—ถ๐—บ๐—ถ๐˜๐—ฒ๐—ฑ ๐—•๐—ผ๐—ป๐˜‚๐˜€๐—ฒ๐˜€ โณ โ€ข Unlimited Lives โ€ข Daily Bonus โ€ข Double Rewards โ€ข Cost Reduction โ€ข Faster Production โ€ข Better Drop Rates โ€ข Special Mechanic โ€ข Stat Improvement ๐Ÿฐ. ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐—™๐—ฒ๐—ฎ๐˜๐˜‚๐—ฟ๐—ฒ๐˜€ ๐Ÿค โ€ข Clans / Teams โ€ข Friends โ€ข Leagues โ€ข Partners (Co-Op) โ€ข Heist / Raid ๐Ÿฑ. ๐—ช๐—ถ๐—ป ๐—ฆ๐˜๐—ฟ๐—ฒ๐—ฎ๐—ธ๐˜€ โญ โ€ข Level Completion Streaks โ€ข Multiplier Streaks โ€ข Group Challenge Streaks โ€ข Tournament Point Streaks โ€ข Time-Limited Streaks ๐Ÿฒ. ๐—ง๐—ฎ๐˜€๐—ธ๐˜€-๐—•๐—ฎ๐˜€๐—ฒ๐—ฑ ๐—ฅ๐—ฒ๐˜„๐—ฎ๐—ฟ๐—ฑ๐˜€ ๐Ÿฅ‡ โ€ข Milestone Tasks โ€ข Team Chest โ€ข Daily Quests โ€ข Time-Sensitive Challenge [โ€ฆ]

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