FTUE AdMon Breakdown: Fight For America

Fight For America by Hitica and published by Homa - FTUE Breakdown🎮 Start your journey with 50 coins. Here’s the breakdown of the admon and FTUE experience: 📱 Banner Ads: Appear the moment the game starts with a 10-second refresh rate.🔫 Unlock Weapons: The user has enough money initially to unlock one weapon 💎 Treasure Chest: Rewarded ad popup comes up after 60 seconds gives 40 coins, and vanishes after 60-90 seconds.🌊 First Wave Completion: Earn 24 coins + 65 coins when raising the flag.🎁 Rewarded Ad: After clearing a state, get double coins (130 coins).📺 Interstitial Ad: Appears once you complete a state and do not watch a rewarded ad🆙 Character Upgrade Popup: Only via rewarded ads.🔧 Weapon Upgrades: Can upgrade multiple times with cash; rewarded ad appears after 2 attempts⏳ Mid-Game Interstitial Ad: Based on the playtime and […]

Vamsi Penmetsa August 27

Journal

TikTok Ad Secrets: 📉 ADC vs. 🎨 Smart Creative

Morning! I have 2 cool cases that I've recently saw in 𝐓𝐢𝐤𝐓𝐨𝐤 𝐀𝐝𝐬 with iOS campaigns 😎🧪1st CaseWe have tested campaigns with and without Advanced Dedicated Campaign (aka the AEM tech from TikTok😅) and after 2 weeks, we have seen a 20% lower CPA (we're targeting upper funnel events in both campaigns) in the campaigns that are using ADC.I checked the modelled conversions and... there was not modelling at all haha so for some reason, the algorithm performs better when it has ADC enabled although it still relies on SKAN signals to optimize.2nd CaseWe have tested Smart Creative feature with 2 different campaigns with the same optimization goal: Purchases.The test was quite simple: We used Smart Ads in one campaign while the other only had manual ads.After 3 weeks of continuous optimizations in the manual ad groups (adding the winning […]

David Vargas August 27

Journal

Innovative Scrolling Offers in Coin Master

Just came across a fascinating feature in Coin Master that I haven't seen before—a scrolling endless offer sequence. Instead of the usual set of 6 offers, players are invited to scroll through a sequence of 12 offers to see all the rewards. This adds a new layer of engagement and curiosity to the purchasing experience.What caught my attention even more was the pricing strategy employed. The sequence is structured as follows:- Paid: 49.9 (800 spins)- Free- Free- Free- Free- Free- Paid: 39.9 (800 spins)- Free- Free- Paid: 17.9 (800 spins)- Free- FreeStarting with the most expensive paid offer, the same reward is then offered at a reduced price further down the sequence. It taps into the psychological principle of "commitment and consistency." If a player buys the first offer, they may feel more inclined to buy the subsequent ones at […]

Michael Kopelovich August 27

Journal

Custom Product Pages: Tailor your App Store Content

Custom Product Pages are a great way to tailor your app store content for different audiences. Here are 5 practical use cases to maximize the benefits of CPPs:🎮 Player Motivators: Understand player motivations and archetypes to design CPPs that engage and retain your target audience.👥 User Personas: Segment users by age and gender to create custom pages that are relevant and appealing to each demographic.☀ Seasonality: Align CPPs with holidays or seasons to boost engagement and conversion rates by tapping into current user interests.🎯 Re-Targeting: Use CPPs to showcase new content and features to users who have uninstalled your game, encouraging them to return.📺 Ads Integration: Link ads to custom store listings with consistent visuals to increase conversion rates by up to 55% and reduce CPI by about 30%.

Peter Fodor August 26

Journal

Master these for success.

30+ Tools cheat sheet, highlighting 6 main pillars of game development that I find useful for the Video Games Industry.Game development is a form of Art.6 Pillars are essential for a strong foundation:ResearchDesignArtDevelopmentLive Ops DataMonetizationMaster these for success.

Gökhan Üzmez August 26

Journal

Introducing the Incentivized Ad Platform Database

I have created a comprehensive database of incentivized ad platforms tailored explicitly for free-to-play game developers to provide visibility and valuable insights for user acquisition managers. This database is the result of extensive crowdsourcing, gathering feedback from industry experts to ensure it covers the most relevant and effective platforms available. By exploring this database, user acquisition managers can: Identify Key Platforms: Discover a wide range of incentivized ad platforms that cater to the unique needs of free-to-play games. Understand acquisition sources: Provide visibility into where each ad platform generates its installs from. I am committed to continuously updating and refining this database to keep it current and useful. Your feedback is invaluable in this process, feel free to DM me! Link to database

Paul Bowen August 26

Journal

Adventure Island Merge: Mysterious Gift

I'm really impressed with this offer in Adventure Island Merge! The 35 guaranteed energy is a nice touch, but what gets me are the three mystery gifts—it's so hard to skip! This strategy is a great example of how to keep players engaged and excited about their next reward.

Michael Kopelovich August 26

Journal

Ads in Advertising Based on the Data

From time to time, I write about ad monetization and hybrid monetization, which in my opinion (despite challenges with eCPMs) remain viable strategies. As many people wonder if it makes sense to add ads to mobile games or apps, and in which countries to focus on this, I decided to compile knowledge on the topic from a few different sources: - In general, users from Emerging Markets are more likely to accept ads in exchange fo free content than users from Western markets.- Ads are an important part of gaming revenue in many markets.- There is not a huge difference between All respondents versus Gen Z.- The top 3 motivations for Rewarded ads are: To gain more lives/energy, To gain more in-game currency, To progress quickly in the game.- Users in core games are more likely to watch longer ads […]

Mariusz Gąsiewski August 26

Journal

4P of Networking

#Networking: most of us don't enjoy it. It feels unnatural and uncomfortable, especially when you're the only one (of your 'kind' 🙋🏻‍♀️) at an event. But remember, #Networking is Power 💪 (your SocialCapital):💼 It can unlock your next job opportunity, even when you are not looking🤝 It can lead to new business opportunities (clients, prospects, partners)💸 It can secure your next round of fundingSo, how do we overcome the discomfort and show up at networking events? We PLAN and PREPARE. Here are my #4Ps of Networking:Preparation 📝Presence 👁️Post-connection 🤝Practice! 💪With Gamescom just around the corner and over 20,000 layoffs in the gaming industry since 2023, #networking is more valuable than ever.You don't build a network only when you need it; you build it every day.

Sophie Vo August 26

Journal

The 5 Ingredients of Game Town Design

02 - The 5 Ingredients of Game Town Design Continuing the series on urban design for game environments, let's start with the basics: the 5 elements of city image from Kevin Lynch’s "The Image of the City"—a foundational text for urban planners and a must-read for anyone looking to build a solid background in urban design. This classic framework can be effectively applied to designing towns and cities in video games, focusing on how players perceive, recognize, remember, and navigate your town.Here’s how these elements translate into game design:- 🛤️ Path: The routes players take through the town—main streets, alleyways, and roads. These paths are subject to hierarchy, which we’ll discuss another day, but they should always be unmistakable and recognizable (excluding secret paths and other rule-breaking for gameplay purposes).- 🚧 Edge: Boundaries that define areas within the town, such as walls, rivers, or […]

Jesus Machina August 26

Journal

Web3 Games: Can They Mature as a Long-Term Asset Class

Web3 games as an asset class; do we see any companies, yet, in games who can, or even plans to, sustain it properly as an investment class? Overall in terms of investing in the long haul, I'm not sure if this topic is thought through much; as other things in my book tend to be a larger priority for parties involved in the mix -- starting from investors and VCs, and going to web3 game company founders as well as towards their customers / players / communities, etc.What I'm mostly after here is that overall:1. Chances of making a gaming company that survives the test of time are little.2. Making a game that survives that is rare.3. Making a game that survives above, within a company that survives that the test of time as well, is even more rare.4. Then, […]

Antti Kananen August 26

Journal

Classic Retention vs. 24-Hour vs. Rolling Retention

Here is a breakdown of the three main types of retention: 1. Classic RetentionTracks how many users return on specific days after their first play.• Formula: (Users on Day X / Users on Day 0) * 100%• Example: Day 7 Retention = 30%, meaning 30 out of 100 users return exactly on the 7th day.• Use Case: Identifying when users drop off to improve retention strategies.2. 24-Hour RetentionFlexible for analyzing user interest after events or milestones within any 24 hours.• Formula: (Users in last 24 hours / Users in previous 24 hours) * 100%• Example: 24-Hour Retention = 40%, meaning 40 out of 100 users active within the last 24 hours return.• Use Case: Assessing engagement post-event or update.3. Rolling RetentionMeasures users who return on or after a specific day, reflecting long-term engagement.• Formula: (Users active on & after Day […]

Anton Slashcev August 25

Journal

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