Just back from Mobidictum in Istanbul

🔥 Just back from Mobidictum in Istanbul, and the Turkish mobile gaming scene is absolutely on fire! The energy, talent, and excitement from VCs, indies, and seasoned developers are electrifying. The Turkish market is firing on all cylinders, and I couldn't be more impressed. 🎮 Turkish Games to Watch:- Find the Cat by Agave Games 🐱 – A Where’s Waldo-inspired game that’s surged to 2.6 million downloads in the last 30 days.- Magic Sort by Grand Games 🔮 – The latest puzzle hit, raking in nearly $700K in IAPs over the past month.✏️ Some notes from Jakub and my Presentation:- The new Rewarded Video trend is to separate Rewarded ads rewards from the core economy to avoid inflation as seen in Cup Heroes by Voodoo- The 2-phase core with top visibility is the new trend in hybrid casual gaming, as […]

Felix Braberg October 21

Journal

What Is Cozy Gaming? 🎀

Cozy games are a relatively new game genre/type. They help players to relax. There is no FOMO, time pressure, or violence inside this game.Typical for cozy games to have nature or farming topics. And beautiful visuals.The most famous cozy games are Stardew Valley and Animal Crossing: New Horizons.This photo was taken during the last Game Habitat Playtest Session in Malmö. Around half of the games I saw/played were cozy games! New trend? Especially among small indie or solo devs.The growth of its popularity means that people face lots of anxiety nowadays and they are looking for relaxation and calmness 😌Players say that cozy games can help with mental well-being.Do you play any cozy games? Have a favorite one? 🩷P.S. My favs are Unpacking and Monument Valley.

Eva Piatrushina October 20

Journal

Top 4 must-read UA Reports this week

⚡️ Top 4 must-read reports this week for Performance Marketer!1️⃣ The Ultimate Guide to Web-to-App Funnels by FunnelFoxConvert web traffic into app users with this guide. Learn the best practices, tips, and techniques to optimize your funnel and boost conversions.🔗 https://lnkd.in/esmRm6bC2️⃣ The AppsFlyer Performance Index: Edition 17Discover the latest rankings and performance metrics across mobile media sources to optimize your campaigns in 2024.🔗 https://lnkd.in/e7ZkjQT93️⃣ The AppsFlyer Performance Index: 2024 Country EditionA deep dive into the top-performing countries for mobile marketing.🔗 https://lnkd.in/ezj3U6Fq4️⃣ Hybrid Monetization Report by AdInMoGet the latest insights on hybrid monetization trends, with 72% of mobile game developers now adopting this strategy to maximize revenue.🔗 https://lnkd.in/eWDfjP97Which report are you diving into first?

Julie Tonna October 19

Journal

The 3 Stages of Mobile Game Production

The 3 Stages of Mobile Game ProductionHere’s a quick breakdown:𝟭. 𝗣𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗲 𝗣𝗵𝗮𝘀𝗲:• Goals: - Validate game concept - Test core mechanics - Assess market fit • Timeframe: 1 to 3 months • Team Size: Small team (3-10 people) • Content: Focus on core loop and mechanics • Monetization: None • Customer Support: None, but pay attention to player feedback • Risks: - Core gameplay may not resonate with players - Poor marketability ---𝟮. 𝗦𝗼𝗳𝘁 𝗟𝗮𝘂𝗻𝗰𝗵 𝗣𝗵𝗮𝘀𝗲:• Goals: - Increase player engagement - Enhance monetization strategies - Achieve KPIs for a global launch • Timeframe: 6 to 18 months • Team Size: Medium team (10-30 people, including analytics, marketing, QA) • Content: Expanded content, testing new mechanics • Monetization: Basic shop, starter packs, and offers to test the willingness to pay • Customer Support: Basic channels for test regions • Risks: […]

Anton Slashcev October 19

Journal

Hit-driven nature of Mobile Gaming and Asian Dominance

New report shows the hit-driven nature of mobile gaming and Asian dominance 📈📱Take a look at the chart below — notice how much of the total revenue comes from just the Top 100 games. AppMagic data reveals that in Q3’24, around 54% of all mobile games IAP revenue was generated by the top 100 highest-grossing titles. 📊This really shows how important it is for developers to break into that top tier. Another key trend? Asian developers are leading the charge. 🇨🇳🇰🇷🇯🇵Top-6 revenue-generating games in Q3’24 were created by studios from Asia, showing the region’s growing impact on the global mobile gaming market. 🌏These are just a few highlights from one collaborative slide of the new InvestGame quarterly report!Curious to learn more about M&As, investments, and the public market trends shaping the gaming industry? Check out the full report here.

Andrei Zubov October 19

Journal

Why does this creative work?

Why does this creative work? 👇 Provocative Headline ("BECOME DESIRABLE AS F*CK")↳ The headline uses bold, unapologetic language, immediately drawing attention through its directness and the inclusion of a censored swear word. This approach creates curiosity and a sense of urgency, compelling users to find out how they can "become desirable." Urgency is the key here!Familiar and Relatable Figure (Pedro Pascal Lookalike)↳ The image features a lookalike of a well-known actor, Pedro Pascal, who is highly recognizable and popular. Using a familiar face can help attract users/players because people often respond to celebrities or their lookalikes. His serious expression adds an emotional appeal and intensity to the messaging.Clear Value Proposition ("Read or listen to bestseller insights in 15 minutes")↳ The image offers a clear benefit: quick, bite-sized, yet valuable content. In today’s fast-paced world, people appreciate the promise of gaining useful knowledge without […]

Matej Lancaric October 19

Journal

30 Small Things that Make Games More Fun

30 Small Things that Make Games More Fun:What is your favorite?

Anton Slashcev October 19

Journal

15 Insightful take aways from Mobidictum

15 Insightful takeaways from Mobidictum that you want to hear:✦ Location was great and everyone was happy with it.↳ Easy to get in and out (besides Istanbul traffic).↳ Breakfast and lunch were amazing, but coffee was not.✦Major stakeholders from last year with big booths:↳ Were only present with their business developersand some didn’t even show up, that’s not good.✦Pretty much every game tech is looking for a gamedeveloper who has ‘’potential’’. Where are they?↳ Probably at home, working on the game.✦While these developers looking for investment:↳ because publisher deals and trust are damaged.✦Meanwhile investors looking for early metricsand staying away from new developers,↳ So the whole thing is ‘’TANGLED’’✦There were almost only B2B people, so whoever you↳ run into either something to sell or buy.✦Great positive vibes among all the people on the floor.✦Too little time, too many people to […]

Gökhan Üzmez October 19

Journal

Data Dump Friday; Oct 18th

Data Dump Friday; Fri Oct 18th, Week 21 𝗝𝗮𝗽𝗮𝗻’𝘀 𝗣𝗖 𝗠𝗮𝗿𝗸𝗲𝘁 𝟯𝗫’𝗗 𝗦𝗶𝗻𝗰𝗲 𝟮𝟬𝟭𝟵• Similar trend when working with clients: Japan stands out.• Apex Legends famously has a devoted Japanese player base.• How to figure out where to go next with the insight?• More Japanese localization and characters?• The West needs to spend more time understanding how they broke through in Japan to begin with.𝗠𝗼𝗻𝗼𝗽𝗼𝗹𝘆 𝗚𝗼 𝗛𝗮𝗱 𝗔 𝗠𝗲𝗿𝗲 𝟯 𝗠𝗼𝗻𝘁𝗵 𝗦𝗟• Early ARPU signs must have reinforced the decision to launch, but the shape of the ARPU is uncertain. How did they calibrate UA?• This is where the DS team made big bucks (if they were right).• The team thought long soft launches drain morale, which is potentially why Squad Busters launched early.• MiHoYo thinks they can will games to No. 1.𝗢𝗙𝗙 𝘁𝗵𝗲 𝗚𝗥𝗜𝗗 𝗚𝗢𝗘𝗦 𝗢𝗙𝗙 𝗧𝗛𝗘 𝗚𝗥𝗜𝗗• Web3 […]

Phillip Black October 19

Journal

Comparing AEM vs SKAN vs Adjust’s own modeling

On my last post, I compared AEM vs SKAN vs Adjust's own modelling. There were many people reacting to it so thank you!One of the pieces of advice I got on the post was from Matej 🦩 Lancaric. Let me copy-paste the comment for you:"Add CPP to the AEM campaign and then benchmark against Appstore connect. Plus take 2-3 days to measure performance. Check your 8-14.10 dates on Friday and share the numbers. Should be closer"So... here I am again 😁😂 I couldn't get a CPP in these 2 days but luckily, the AEM campaign I shared is the only one I have for iOS in this moment so I can still look at the app referrer traffic in ASC and assume that all the installs and purchases that come from that source are generated by my campaign.I will share […]

David Vargas October 19

Journal

Monetization and engagement are two sides of the same coin.

In F2P mobile games, monetization and engagement are two sides of the same coin. A well-designed strategy ties the two together, ensuring that players feel rewarded and motivated, rather than pushed away. One key approach is leveraging intrinsic motivations, where players see the game as a hobby - e.g., by offering in-game purchases that feel like investments into their hobby, developers can align monetization with player passion, leading to longer-term engagement. Furthermore, take hybrid-casual walking character games as another case. Players often spend time collecting resources like crops by waiting in specific fields. It can be time-consuming, but here’s where rewarded ads can provide an excellent engagement-monetization tie-in. Imagine offering a harvester boost that speeds up the collection process, activated by watching an ad. This creates a rewarding, delightful moment for the player, where value is gained in exchange for […]

Antti Kananen October 19

Journal

Mobile Gaming World: Finland

What do we know about the Finnish Mobile Gaming Scene? Here we go after our first shot "Mobile Gaming World: Türkiye". It wasn't easy to gather all these data and insights together, BIG THANKS to Joakim, Antti, Joni, Jani, Jere, Gus, Veli-Pekka, Neogames, GameCity Kajaani, and IGDA Finland. Appreciate the support! Helsinki was the mobile game start-up capital a decade ago, home to Nokia, Rovio, and Supercell. The scene attracted heavy investment, leading to successes like Fingersoft, Small Giant Games, and Seriously. However, no new hit studios since the 2020s... "We here in Finland, are at a disadvantage - and we're blind to it," Gus said. Finnish Mobile Gaming Scene We all know the giants. How about the data behind? 🦄 » Supercell Clash of Clans, Clash Royale, Hay Day, Squad Busters, and Brawl Stars... So far, Supercell has generated […]

Ömer Yakabagi October 18

Journal

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