Exploring the Mobile Mediation Market
I recently took a deep dive into the world of mobile mediation platforms and shared insights on how developers can maximize ad revenue. Hereโs an overview of what I covered:๐ The Evolution of Mobile Mediation:Back in 2008, the App Store revolutionized app distribution, but discoverability quickly became a problem. Early on, featured placements by Apple or Google were the only ways to guarantee downloads. As the app ecosystem exploded, it was clear this wasnโt scalable. Enter Admob in 2009, bringing ads into apps, which transformed how developers monetized and acquired users. Mediation platforms emerged as the marketplace for networks to bid on inventory, ensuring publishers got the best price. Today, mediation platforms like Admob, Unity Level Play, and Applovin MAX are essential for any developer.๐ฐ What You Get Paid for Ads:Ad revenue boils down to two key metrics: eCPM (Effective […]