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Disney Solitaire makes $300K a Day, wake-up call for King.

Soft-launched in late 2024 and was globally released in April 2025. Disney Solitaire ๐—ถ๐˜€ ๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด more than ๐Ÿค‘ $๐Ÿฏ๐Ÿฌ๐Ÿฌ๐—ธ/๐—ฑ๐—ฎ๐˜† out of the gate, building up on that nostalgia factor and awesome execution. ๐Ÿ‘‡ This is a wake-up call for King. It's true that Candy Crush Solitaire started scaling in the last week or so, but only installs, and most installs are coming from outside the US. Yes, US installs doubled. What about revenue impact? Absolutely nothing. Anyway, this title expands SuperPlayโ€™s portfolio into the card/solitaire genre, leveraging one of the worldโ€™s most powerful entertainment brands. Completing levels in Disney Solitaire allows players to unlock and rebuild famous scenes from Disney and Pixar films. Each chapter in the game is themed around a movie (e.g., The Lion King, Moana, Beauty and the Beast, The Little Mermaid, etc.) ๐—”๐—ป๐—ฑ ๐˜๐—ต๐—ถ๐˜€ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐—ต๐—ถ๐˜๐˜€ […]

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First 30 Days Checklist for Mobile Games

The first 30 days as a mobile game producer can make or break your impact. ๐——๐—ฎ๐˜† ๐Ÿญ: ๐—ฆ๐—ฒ๐˜๐˜‚๐—ฝ & ๐—š๐—ฎ๐—บ๐—ฒ ๐—”๐˜€๐˜€๐—ฒ๐˜€๐˜€๐—บ๐—ฒ๐—ป๐˜โ€ข Get access to key tools: Jira, Slack, Confluence, Analyticsโ€ข Play the game to understand gameplay, meta, and monetizationโ€ข Meet the team, review roadmap, backlog, and deadlines๐——๐—ฎ๐˜†๐˜€ ๐Ÿฎโ€“๐Ÿฏ: ๐—จ๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ & ๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒโ€ข Analyze retention, playtime, churn, ARPU, LTV, CPIโ€ข Study A/B test results and competitor benchmarksโ€ข Read player reviews and feedbackโ€ข Map the workflow: sprint cycles, daily standups, Live Opsโ€ข Identify early wins for quick impact๐—™๐—ถ๐—ฟ๐˜€๐˜ ๐Ÿณ ๐——๐—ฎ๐˜†๐˜€: ๐—ง๐—ฒ๐—ฎ๐—บ ๐—”๐—น๐—ถ๐—ด๐—ป๐—บ๐—ฒ๐—ป๐˜ & ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†โ€ข Review the content pipeline and Live Ops setupโ€ข Spot inefficiencies and improve communicationโ€ข Learn dashboards and tracking toolsโ€ข Use data to validate decisionsโ€ข Start forming hypotheses around pricing, retention, engagement๐—™๐—ถ๐—ฟ๐˜€๐˜ ๐Ÿญ๐Ÿฐ ๐——๐—ฎ๐˜†๐˜€: ๐—ฅ๐—ผ๐—ฎ๐—ฑ๐—บ๐—ฎ๐—ฝ & ๐—˜๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐—ผ๐—ปโ€ข Align on vision and KPIs with stakeholdersโ€ข Define focus areas and improvement […]

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Spotify without Apple Payment Processing is Approved

๐ŸšจSpotify App without Apple Payment Processing is Approved ๐Ÿšจ ๐Ÿ’ธFor the last 15 years in mobile gaming, Apple and Google have charged a 30% fee on app store payments. In 2021, a court ruling allowed developers to show alternative payment solutions to users, but Apple and Google implemented anti-steering policies that prohibited showing direct links to other payment methods.๐Ÿ’ธ๐ŸšจOn April 30, 2025, a new ruling in a US court stated that anti-steering policies are anti-competitive and have to be removed for US users. Apple will comply but appeal the verdict.ย ๐Ÿšจ๐ŸŽผSpotify has already removed Apple processing from its payments in the USA, and Apple has approved it. Gaming Studios are urged to act quickly, as the window of opportunity might not last.ย ๐ŸŽผDevelopers should plan how to promote web stores in their games and prepare a go-to-market strategy. ๐Ÿ“ˆHere to help us […]

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Jobs in Mobile Gaming: May 4

๐ŸŽจ 888 Jobs in Mobile Gaming ๐Ÿ‘‰๐Ÿป Data from Gamigion.com/jobs ๐Ÿ•บ๐Ÿป Dev ๐Ÿ’ป Art ๐ŸŽจ Product ๐Ÿ“ฑ Marketing ๐ŸŽฏ Business ๐Ÿ’ฐ Data ๐Ÿ“ˆ QA โš’๏ธ ๐Ÿ’ป Dev Analytics Engineer Scopely ๐Ÿ‡ช๐Ÿ‡ธ Unity Client Engineer - Scopely ๐Ÿ‡ช๐Ÿ‡ธ Staff Engineer - Monopoly GO! Scopely ๐Ÿ‡จ๐Ÿ‡ฆ ๐Ÿ‡บ๐Ÿ‡ธ Engineering Manager - LiveOps Automation Scopely ๐Ÿ‡ช๐Ÿ‡ธ Technical Lead, Esports Supercell ๐Ÿ‡ซ๐Ÿ‡ฎ LLM Engineer Supercell ๐Ÿ‡ซ๐Ÿ‡ฎ Senior Software Engineer II Zynga ๐Ÿ‡ฎ๐Ÿ‡ณ Senior Network Engineer Playtika ๐Ÿ‡บ๐Ÿ‡ฆ Senior C# Developer/ Tech Lead Playtika ๐Ÿ‡ท๐Ÿ‡ด Unity Technical Lead Playtika ๐Ÿ‡ต๐Ÿ‡ฑ Corporate Development Manager Moon Active ๐Ÿ‡ฎ๐Ÿ‡ฑ Full Stack Developer Moon Active ๐Ÿ‡ฎ๐Ÿ‡ฑ Senior Game Developer Spyke Games ๐Ÿ‡น๐Ÿ‡ท Unity Game Developer Garawell Games ๐Ÿ‡น๐Ÿ‡ท Unity Game Developer Joker Games ๐Ÿ‡น๐Ÿ‡ท Full Stack Engineer thatgamecompany ๐Ÿ‡บ๐Ÿ‡ธ Live Ops Engineer thatgamecompany ๐Ÿ‡บ๐Ÿ‡ธ Senior Art Engineer, Unity PeopleFun ๐Ÿ‡บ๐Ÿ‡ธ Senior Unity Engineer II, Unannounced Mobile Title PeopleFun ๐Ÿ‡บ๐Ÿ‡ธ Senior […]

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Automatic difficulty adjustment in Match3 levels

Hello! My name is Anton, and I am a game designer and match3 level designer. I've been working on match3 games for over 15 years (am I considered a veteran yet? :)), participated in the creation of new games, and joined projects at various stages of their life cycle. I've accumulated a lot of experience and have some free time, so I want to start a series of articles where I will share useful information. The first topic I'd like to cover is the use of automatic difficulty adjustment in match3 levels. When we play cool (successful) match3 projects, we often encounter a situation where you can't pass a certain level for a long time, everyone remembers level 65 in Candy Crush, right? Candy Crush 65 level (old) But after a few days, or sessions, for example, you spent 5 […]

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TikTok Busted by EU: $600M Fine for Sending Data to China

TikTok just got hit with a thunderous โ‚ฌ530 million ($600 million) penalty by EU. One of the largest ever handed down under data protection laws. Why? The platform secretly stored and exposed Europeansโ€™ personal data in China, despite denying it for years. Irelandโ€™s Data Protection Commission (DPC), acting as the EUโ€™s privacy watchdog due to TikTok's European HQ in Dublin, uncovered that TikTok allowed remote access to user data from China, without proving it was protected to EU standards. Even worse, the platform didn't clearly inform users where their data was going, or that Chinese law might allow government access. This bombshell follows a โ‚ฌ345 million fine in 2023 over child data violations. Now, TikTok faces a strict 6-month deadline: fix your data practices or face a suspension of all data transfers to China. The DPC made it clearโ€”data privacy […]

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New Hybrid: Kingdom Life by SuperSonic

NEW HYBRID IS COMING? โ€KINGDOM LIFEโ€ BY SUPERSONIC & MOOD GAMES Supersonic from Unity ๐Ÿ‡ฎ๐Ÿ‡ฑ has released yet another promising casual hybrid title.Developed by Turkish game studio Mood Games ๐Ÿ‡น๐Ÿ‡ท, โ€œKingdom Lifeโ€ is a life simulator that cleverly mixes two other successful life simulators from Supersonic, โ€œFamily Lifeโ€ (31MM down.) and โ€œConquer Countriesโ€ (16MM down.).From โ€œFamily Lifeโ€, โ€œKingdom Life โ€ takes the gameplay based on the growth of a family from its family tree. ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘งAfter acquiring 15k coins, โ€œKingdom Lifeโ€ unlocks the map mode, which the player can use to conquer territories, similar to โ€œConquer Countriesโ€. ๐Ÿ—บ๏ธThe tie-in between the two gameplays is well done through the game's medieval-themed narrative, inserting the player into a story typical of a royal court series. ๐Ÿ‘‘I enjoyed it! ๐Ÿคฉ

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CPI Drop with Strong IP in Mobile Games?

๐Ÿ’ฅ ๐—›๐—ผ๐˜„ ๐—บ๐˜‚๐—ฐ๐—ต ๐—ฐ๐—ฎ๐—ป ๐—–๐—ฃ๐—œ ๐—ฑ๐—ฟ๐—ผ๐—ฝ ๐˜„๐—ต๐—ฒ๐—ป ๐˜†๐—ผ๐˜‚ ๐˜‚๐˜€๐—ฒ ๐—ฎ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐—œ๐—ฃ ๐—ถ๐—ป ๐—ฎ ๐—บ๐—ผ๐—ฏ๐—ถ๐—น๐—ฒ ๐—ด๐—ฎ๐—บ๐—ฒ? ๐—–๐—ผ๐˜‚๐—น๐—ฑ ๐—ถ๐˜ ๐—ฏ๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐Ÿณ๐Ÿฌ%?๐Ÿ‘‡ Weโ€™ve all seen the power of recognizable characters and brands in UA campaigns and games. A good IP can cut through ad fatigue, boost IPMs, and increase brand awareness. ๐—•๐˜‚๐˜ ๐—ต๐—ผ๐˜„ ๐—บ๐˜‚๐—ฐ๐—ต ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐—บ๐—ผ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐—ฒ๐—ฑ๐—น๐—ฒ ๐—ผ๐—ป ๐—–๐—ฃ๐—œ? From what Iโ€™ve seen and heard, CPI drops ๐—ฐ๐—ผ๐˜‚๐—น๐—ฑ ๐—ฏ๐—ฒ ๐—ฎ๐—ป๐˜†๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ฏ๐—ฒ๐˜๐˜„๐—ฒ๐—ฒ๐—ปย ๐Ÿฎ๐Ÿฌ โ€“ ๐Ÿณ๐Ÿฌ%. These are possible with top-tier global IPs (think Marvel, Star Wars, Disney, etc)And of course, lower CPI doesnโ€™t always equal higher LTV, especially if the IP fans churn quickly after install. Also, there is a licensing cost... ๐Ÿ‘‰ Iโ€™d love to hear your experience.How much of a CPI drop did you see, and was it worth the licensing cost?

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Get Ready for a Tsunami of Web Shops

Shall We Get Ready for a Tsunami of Web Shops? The recent court ruling in favor of Epic Games, delivered by Judge Yvonne Gonzalez Rogers, just changed the game โ€” literally.Apple can no longer block external payment options or take a cut from out-of-app transactions.This opens massive opportunities for game developers to finally own their monetization stack.Web shops are no longer optional โ€” theyโ€™re strategic.Weโ€™re talking about reducing commissions from 30% to 3โ€“5% (just transaction costs).That leaves the rest in your pocket.What an impressive boost to your LiveOps strategies!Now you have two smart paths:๐Ÿ‘‰ Lower the price for the same goods โ€” boost conversion.๐Ÿ‘‰ Keep the price, but add bonus content โ€” boost value.Both work. And both should be:โœ… Personalizedโœ… A/B testedโœ… Synced to in-game behaviorLook at Mattel, Inc.โ€™s UNO! as a great example.Their webshop mirrors the in-game store, adapts […]

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Top Grossing Hybridcasual Games

If you take the entertainment industry seriously, you get results.These 10 games are a living proof of that. Top 10l titles brought $87M in IAP! If you are still struggling to understandWhat a hybrid casual is and is not,You are not alone.However, you will be left behind If you don't improve your understanding.Your time is valuable, use it wisely.Cheers!PS: Also, on the PC side of things, GTA is delayed. and I TOLD YOU SO! ugh.

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Epic Game-Changer: 0% Fees & Full Control

Epic just dropped a game-changing update, and itโ€™s seriously worth a look. Starting June 2025, the Epic Games Store is going 0% on store fees for your first $1 million in revenue per game, per year. Thatโ€™s rightโ€”no cut. No weird fine print. Just more of your launch earnings staying exactly where they should: with you and your team. Thatโ€™s just the start. Theyโ€™re also rolling out Epic Webshops, so you can set up your own storefront, hosted by Epic. That means you can send players directly to your shopโ€”from anywhere itโ€™s allowed, including iOS in the EU and USโ€”and skip the usual 30% cuts from Apple, Google, and other platforms. You get more control over how you sell things like DLCs, bundles, or in-game currency. Even better? Players get 5% back in Epic Rewards when they buy through your […]

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