Journal

Should you trust the Advanced Dedicated Campaigns (ADC) feature for iOS campaigns on TikTok?🤔 The answer is simple: 1000% yes!Today, I’m sharing a quick case study that demonstrates how using ADC can feed your iOS campaigns with more signals, leading to better performance.In this case, the experiment was done with 2 MAI (Mobile App Install) campaigns with same audience creatives. The only difference? One used ADC while the other didn't.This client recently started with TikTok Ads so the account was new, so ADC was not available initially. Therefore, I had to start without ADC in my first campaign whose results are here:👉Spend: $6k👉CPM: $5.71👉CTR: 0.36%👉CPI: $3.52👉Install Rate: 45.41%After running this campaign for a week, I finally enabled ADC so I just duplicated the old campaign but activating ADC to compare performance. Here's what happened:👉Spend: $4.5k👉CPM: $3.96👉CTR: 0.31%👉CPI: $2.89👉Install Rate: 44.67% […]

🎯 Reaching Every Player Type! Loving this smart design from Collect Em All! by Voodoo during their live-ops event. Players get multiple ways to keep participating: use in-game currency, watch rewarded ads, or grab a special in-app purchase offer. It’s a great way to cater to both free-to-play players and paying users alike. This approach ensures accessibility while maximizing engagement and monetization opportunities.

🎉𝗛𝗮𝗽𝗽𝘆 𝗕𝗶𝗿𝘁𝗵𝗱𝗮𝘆 two & a half gamers .🎉 We just turned 3 years old. 𝗪𝗵𝗮𝘁 𝗮𝗻 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁 😘 Thank you very much 👇 Jesus Christ, what a ride. 471 videos. Yes, 𝟰𝟳𝟭 𝘃𝗶𝗱𝗲𝗼𝘀! Let's just recap. We started on January 14, 2022. The first year was... was.. well, how to put it. Let's say interesting. Feedback on me was always, "buy this guy a proper mic, he is really quiet," and I thought it was not true. But it was (I just checked a few of our episodes, BLEH!), but people keep listening, and subscribers are growing. 𝗛𝗲𝗿𝗲, 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗹𝗶𝗸𝗲 𝘁𝗼 𝘁𝗵𝗮𝗻𝗸 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘄𝗵𝗼 𝗸𝗲𝗽𝘁 𝗹𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴. I must say, we were crap. Absolute crap. I was terrible. Jakub had his glasses & Felix used script in all episodes. But it was so much fun!We were not talking about news as […]

🎥 Dynamic Offers in Action! ✨ I came across two engaging offers recently, one from Coin Master and another from Gossip Harbor. What sets these apart is how they leverage small animations to bring their offers to life. Unlike the usual static images, these animated offers create a sense of excitement and make the experience feel much more immersive. Not only does this approach catch the eye, but it also has the potential to drive higher engagement and revenue. It’s a great reminder of how small design tweaks can have a big impact.