Journal

I came across this interesting offer in Tile Busters where players can purchase new avatars using either in-game currency or through in-app purchases. 🎨👤 While I’m probably not the target audience for buying avatars, I’m sure there are plenty of players who love customizing their profile. It’s a cool option to keep in mind if your game offers any skins or avatar elements. There’s definitely a segment of players who really value personalization! 🎮✨ hashtag#TileBusters hashtag#GameOffers hashtag#Customization hashtag#Avatars hashtag#MobileGaming

The App Store is getting SPOOKY 🎃Many game developers are embracing the Halloween spirit.And after, we already have to prep for upcoming end-of-year holidays ☃️Here are some tips:🦇 Align with the season: Update your app icons to follow the theme.🧛‍♂️ Create some in-app events: Engage your users with themed challenges and rewards.🕯️ Make the most of Custom Product Pages (CPPs): Test seasonal visuals before fully updating your App Store page.Check out the carousel below for more insights 👻

Soft-launch Sonar #6 📡 is back with 15 brand new soft launched games with no particular filter 😅. There are games from a lot of big players in the market such as MY.GAMES, tap4fun, Rollic, Wooga, Habby, Lion Studios, Supercent, Kwalee, CrazyLabs & Estoty Riga LLC. Come check out what we caught this time 😎. MY.GAMES continues some bold iterations with a combat version of Hexasort - Hex Heroes. This is done in the same manner as Empires & Puzzles took match3 gameplay and put it into a puzzle 🧩 RPG combat. Also, there is an iteration on Clash Quest - Castle Duels with merging elements and Bounty Buddies, which is taking notes from Rumble Heroes. Looks very similar to the newest Supercell soft-launched title R.I.S.E, just single-player.Wooga is stepping again out of its comfort zone trying its meta with […]

Last week we had a good case with AEM in Meta Ads (check my last posts to see the whole story!) so I applied the strategy with a different app but in this case... the results were not successful.I am working with a client who recently launched an app. This means that they have NO presence at all in UK, which is the country that we are targeting in this test.This is VERY evident if you go to Revenue Cat and check the data (see screenshot). As you can see, we had zero activity in the country until October 16th, when we decided to launch the first campaign in Meta using AEM and focusing on free trials.If you count the trials from 16th to 20th, you will see 90 free trials in RevenueCat while if you go to AEM, I […]

September uncovers some interesting mashups & new creative trends 👇 𝗜𝗻 𝘁𝗵𝗲 𝗲𝘃𝗲𝗿-𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗨𝗔 & 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀, 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝗮𝗵𝗲𝗮𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗰𝘂𝗿𝘃𝗲 𝗶𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹. 𝗛𝗲𝗿𝗲 𝗶𝘀 𝘄𝗵𝘆:↳Celebrity endorsements can significantly impact game marketing and user acquisition. Antony Starr, looking at you!↳AI is becoming increasingly important in game development and marketing strategies.↳Game creatives are becoming more polished & more complex, utilizing various game features and game genres.𝗧𝗵𝗶𝘀 𝗲𝗱𝗶𝘁𝗶𝗼𝗻 𝗶𝘀 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁:↳celebrities↳hypercasual inspiration↳genre mashups↳hooks↳animals (sharks!)↳The 3D high production value in casual games↳new gates iterations (mindblowing stuff) Celebrities   https://youtu.be/OYAYKkMdcKU Link to the original article.