Most Popular Engagement Mechanics in Mobile Games 2024

Based on an analysis of 4,000 updates, here are the most popular mechanics influencing player engagement: 1. ⏳ Time-limited Bonuses (51%) • Description: The player receives a certain advantage during the event.• Examples: Happy Hours (Short-term), Album/Collection Rewards (Long-term).2. 💎 Treasure Hunt Minigame (16%)• Description: A minigame where players dig tiles in search of treasures. Players earn resources in core gameplay to play treasure hunts.3. 📑 Tasks Rewards (12%)• Description: The player completes tasks and receives rewards.• Examples: Daily Quests, Stage Tasks, Win Streaks.4. 🎲 Board Minigame (10%)• Description: A minigame where players roll the dice and move along the board to win rewards.• The player earns dice in core gameplay or other mechanics.5. 🤝 Co-op Events (5%)• Description: The player cooperates with a friend to complete event tasks.• Examples: Partners, Team Tournament, Group Rewards, Clans.6. 🎮 Other Mechanics (6%)• […]

Anton Slashcev September 7

Journal

Wondering how Word games are in the top charts?

Check out some insights into the trend and dive into the fastest-growing Word games in the world! 🔥In my opinion, these games are a great way to work your brain 🧠 1- Word Trip by PlaySimple 2- Words of Wonders by Fugo Games 3- Wordscapes by PeopleFun

Zack Weiss September 7

Journal

Starting your journey as a Game Developer?

Starting your journey as a game developer? These 👇 tips can help you stay on track:→ Get feedback early → Step away when stuck→ Begin with simple games→ Write readable, flexible codeDon't rush. Stay focused. Keep learning.You got this 💪

Sergei Vasiuk September 7

Journal

Conversion Window for GoogleAds UAC Campaigns

Set the right Conversion Window for your GoogleAds UAC campaigns:👇 Are you leveraging the right attribution window for your In App Purchases? While the default 30-day post-click window works for many, shortening it might offer you some benefits:🔄 Faster feedback loop📈 Reduced fluctuations in ROAS🎯 Improved attribution accuracyA/B test a shorter window to see how it performs for you. As always - keep testing and iterating! Shorter Window Identifying Duplicate-Import-Create

Richard Kos September 7

Journal

My 11 Personal ChatGPT Use Cases You Can Copy

As with every innovation, the AI adoption cycle follows the classic path. After the initial excitement that came with tools such as ChatGPT and Midjourney, we entered the Trough of Disillusionment. People have formed the opinion that AI is stupid and just another fad after not getting the magic they expected. Technology Adoption Curve courtesy We are still in the early days of AI adoption, and many things are far from perfect. On the other hand, when I look around the office, AI already helps us on many fronts and brings substantial value to the business. Today, I want to share a couple of practical examples of how I personally use ChatGPT, which has pretty much become synonymous with AI, at least when looking at Google Trends. Source: Google Trends Use Cases 1. Improving clarity/shortening text 2. Turning a slide […]

Peter Fodor September 6

Journal

Quality of Internet in Different Countries

As internet quality improves, concerns about the size of mobile games or apps are becoming less of an issue. However, it's still wise to consider app size during development, particularly when targeting markets with relatively slow mobile and fixed broadband speeds.Fixed broadband and mobile internet speeds vary significantly across countries. In my opinion, it's useful to analyze this data in conjunction with a country's urbanization level. It seems that the lower a country's urbanization, the higher the likelihood that actual internet speeds will deviate from the average (especially in large countries). Here I looked at the data provided by The Speedtest Global Index by Ookla (speedtest.net/global-index).Generally, these countries can be divided into a few groups, including:- countries with very fast mobile and fixed broadband connections and very high urbanization, e.g., UAE, Qatar, South Korea, Singapore, Saudi Arabia, Norway, Netherlands (most of […]

Mariusz Gąsiewski September 6

Journal

Release & Transfer Tracker: First Half of August 2024

TRACKING RELEASES & TRANSFERS# 1 HALF OF AUGUST, 2024 Hi Hyper & Hybrid Friends! 🤗Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫The first half of August revealed how innovation in mechanics remains the driving force behind the Hybridcasual. 💪💡I highlight 4️⃣ titles of them.✅ “Falling Ball: Calm Music Game” by AmanotesThe market leader in rhythm games (and Cost Center 🔜 GamesCom Asia partner 💕) has launched yet another innovative game! 🌟Taking advantage of the ASMR sensation of a bubble bursting, “Falling Ball” follows the classic falling ball scene from big hits like “Helix Jump” and “Going Balls”.Keeping the neon game art typical of its big hits, the big Vietnamese publisher 🇻🇳 has created a promising game."Falling Ball" was launched by Amanotes on August 1st. 🗓️✅ “Mr Cactus” by VoodooPursuing its goal of becoming the market […]

Carlos Pereira September 6

Journal

List of excellent Game Dev Portfolios to learn from

This one's a goodie. Here is a list of excellent game dev portfolios to learn from! ➡ high-quality PDF with clickable linksI'm at Burning Man this week and completely out of contact! To continue to spread the love, I have scheduled a single, highly valuable Game Development or Careers resource to be posted every day on my behalf.

Willem Delventhal September 6

Journal

What I learned making the Incentivized Ad Platform Database

Here is the link to the original article. A few weeks ago, I asked LinkedIn for feedback on an “Incentivized Ad Platform” database. I wanted to provide transparency to user acquisition managers and the free-to-play gaming ecosystem into the burgeoning incentivized ad provider space. The goal was to shed light on the lesser-known networks that operate in this space and help UA managers make more informed decisions. Although AppsFlyer does a good job highlighting the top providers in the space on their AppsFlyer Performance Index, the focus is on the largest players. If you’re a network outside the top 4-5 incentivized providers, you’re not listed. Therefore, it's difficult for UA managers to discover new opportunities if they find CPE campaigns work for them. This is especially challenging in a space where innovation is rampant and new platforms frequently emerge. The response to my […]

Paul Bowen September 5

Journal

Boosting Your Fun in Royal Match!

While playing Royal Match, I stumbled upon this awesome Royal Boost offer! For just $4.99, you get double rewards for an hour, plus a collection of handy boosters. 🧨 These short-term boosters are super popular in casual games, helping drive monetization. However, many other genres tend to skip them due to concerns about limited engagement or aesthetics. 🤔One cool idea to spice this up could be offering a free trial period for the boost, while also adding some extra progression or gamification rewards. 🏆 This would amp up player involvement and make the offer feel even more valuable!What do you think? Could this approach work in other genres too? 🚀

Michael Kopelovich September 5

Journal

Premium-feel Mobile Games: No Ads

“High-quality, premium-feel, free-to-play mobile games have no business adding ads to monetize their players. Ads make the game look cheap, low-quality and will inevitably result in player frustration, causing damage to retention and in-app purchase revenue. Ads are for hyper-casual games.” 💎 💰 🔇“All free-to-play mobile games are suitable for ads. However, to avoid problems and maximize gains, various aspects should be taken into account including game genre. Both hyper-casual and core games (and all the ones in between) can use ads, but their implementation should, of course, be very different.” 📺 📢Up until recently, high profile companies such as Supercell, Peak, Dream Games (and some others) have behaved in line with the first statement and they were not using ads to monetize their games. 🛑 ☠Two out of three mentioned have apparently changed their minds recently. 💣 🤯Case #1 […]

Božo Janković September 5

Journal

Player Journey Funnel Breakdown

Each stage of the funnel drives revenue. Here’s how it works:🔍 Aware User↳ These are players who know about your game but haven’t played it yet.• Tools: Ads, social media, influencer marketing.• Key Metrics: Impressions, click-through rate (CTR), ad recall.🎮 Player↳ These players have downloaded and started playing.• Tools: ASO, user-friendly onboarding.• Key Metrics: Install rate, tutorial completion rate.🔥 Active Player↳ Players regularly engaging with your game.• Tools: In-game events, daily rewards, progression.• Key Metrics: Daily Active Users (DAU), playtime, retention rate.💸 Paying Player↳ These players have made at least one in-game purchase.• Tools: IAP options, special offers, exclusive content.• Key Metrics: Conversion rate, ARPU, purchase frequency.🐋 Whale↳ Players who spend significantly more than the average.• Tools: VIP programs, personalized offers, premium content.• Key Metrics: Lifetime Value (LTV), ARPPU, high-value transaction rate.🌟 Advocate↳ These players promote your game enthusiastically.• Tools: […]

Anton Slashcev September 5

Journal

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