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Hexasort Making $500K a Day

Hexasort making ๐Ÿค‘ $500k/day in revenue and has set a new standard for hybrid-casual games on multiple levels. ๐Ÿ‘‡ Hexasort by Lion Studios (a.k.a AppLovin) has become a significant player in mobile gaming and has grown steadily since its global launch. There are multiple layers of a masterpiece. Great innovation on the ad placements. Felix already awarded the whole team a Nobel prize in recognition of their genius. With Jakub defending the game designers behind the highly addictive game. Gameplay mechanics are designed for long sessions and strategic thinking.Surprisingly, their main UA channel is Applovin. Hah, that is no surprise. Sorry. The whole creative approach is from a perfect UA playbook where you scale on Ad networks with a shit ton of playables. Yes, 70-80% of creatives are playables! Kudos to the team. ๐Ÿ“บ Watch on YouTube: https://lnkd.in/dGFRxVzH๐ŸŽง Listen on […]

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What does even success means?

These 10 games kept their revenue throne on the top charts, are they all successful? What does even success means? In terms of revenue, success mean a lot of money.Full lists are https://lnkd.in/dynmZZ4NHowever,When you look at the big picture You see it takes time to define success.And its not necessarily means revenue.Though it helps to define it.Here are some other success metrics:-Functional Minimum Viable Product-Early Retention Rate-Day 0 Play Time-Enough players for metrics to make senseAnd here are โ€˜โ€™scaledโ€™โ€™ success metrics:-LTV-Low CPI-High Install-ARPDAU-Late Retention RateTherefore,โ†ณ Look from a zoomed out perspectiveโ†ณ Combine it with your talent,โ†ณ Define the your OWN metrics,โ†ณ And set a path for your โ€˜โ€™successโ€™โ€™.Most importantly, keep it up! If you want to define yours, DM meAndrei Zubov or Diana Levintovaand learn more about metrics.What are your success metrics?Cheers! AppMagic

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Season Pass 101

Season Pass 101 Hereโ€™s a guide based on insights from the Playliner report featuring the 30 top-grossing games in the US.๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐—ฎ ๐—ฆ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐—ฃ๐—ฎ๐˜€๐˜€? โ€ข A limited-time event where players level up by earning points in core gameplay. โ€ข Offers two types of rewards: free and premium (premium unlocks with purchase). ๐—ช๐—ต๐˜† ๐—”๐—ฑ๐—ฑ ๐—ฎ ๐—ฆ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐—ฃ๐—ฎ๐˜€๐˜€? โ€ข Boosts engagement by encouraging players to log in more often to unlock rewards. โ€ข Incentivizes purchases by motivating players to buy the pass to avoid missing out on rewards. ๐—ž๐—ฒ๐˜† ๐—ง๐—ฟ๐—ฒ๐—ป๐—ฑ๐˜€ ๐—ถ๐—ป ๐—ฆ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐—ฃ๐—ฎ๐˜€๐˜€ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป: โ€ข Appears early, typically available by level 36. โ€ข Duration is around 21-31 days per pass. โ€ข Reward structure includes about 30 levels of rewards, tied to core gameplay activities. ๐—ฃ๐—ฟ๐—ถ๐—ฐ๐—ถ๐—ป๐—ด & ๐—™๐—ฟ๐—ฒ๐—พ๐˜‚๐—ฒ๐—ป๐—ฐ๐˜† โ€ข Price ranges from $2.99 to $9.99 - Casino games tend to have cheaper […]

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Royal Match: Dragon Nest Event

I recently discovered something super cool in Royal Match while playing the 'Dragon Nest' event. ๐Ÿ‰ Itโ€™s not just the event itself that caught my attention, but the amazing UI they designed around it! The event icon on the main screen literally comes to life with an invite popping out every few seconds, making it impossible to miss. For those who haven't checked it out yet, Dragon Nest is a limited-time event where you raise dragons by matching with friends or other players. The way you collect Magic Balls to level up your dragons and win rewards feels like a perfect addition to the gameplay. ๐ŸŽThese subtle, yet powerful, UI details really add to the gameโ€™s immersive experience, and Dream Games nailed it once again with this one. ๐Ÿ‘Have you tried Dragon Nest yet?hashtag#RoyalMatch hashtag#DragonNest hashtag#GameEvent hashtag#DreamGames hashtag#MobileGaming hashtag#GameUI

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How Physiology & Psychology Explain Mobile F2P Game Metrics

๐ŸŽฎ How Physiology and Psychology Explain Mobile F2P Game Metrics ๐Ÿง ๐Ÿ“ˆ We're not just talking numbers When we talk about session times, retention rates, and monetization in F2P mobile games. These metrics reveal how player habits, behaviors, and decision-making are rooted in human physiology and psychology.Here's a deeper look at how we tap into these principles to build successful games:โš™๏ธ 1. Engagement Loops & Habits Formation:Gratification systems, feedback loops, and well-designed hooks turn gameplay into a habit. By offering immediate rewards and clear progress, games stimulate the brain's reward centers, fostering daily routines that players naturally integrate into their lives. There's also a clear pacing to things; as some reactions in the human body need to wash out from time to time, before you can drive players back to them.๐Ÿ’ฐ 2. Monetization Behavior and Conversion:Conversion strategies arenโ€™t just about prompting […]

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Getting Started with Ad Revenue: Unity Level Play

Welcome back to the 3rd installment of the Getting Started with Mobile Ad Revenue. After covering Googleโ€™s Admob last week this week we deep dive into Unityโ€™s Level Play. Level Play was built by Ironsource which was in turn acquired by Unity in 2022, which now operates the platform. Just like last time we will start with the pros and cons of Unity Level Play then move on to how to set up your apps and how to read and optimize your data. Pros:Best dashboard for data manipulation and data management Good Rewarded Video and interstitial eCPMGreat creative review tool for checking the ads that run in your inventoryIn-house ad placement game designers can give you ad design tips (if youโ€™re large enough)Easy to integrate if you build your game or app in Unity Cons:Banner preformance is frequently higher on other mediation platformsCross-promotion […]

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How to Analyze Your Game Competitors:

How to Analyze Your Game Competitors: A Step-by-Step Guide:1. Identify Competitors โ€ข Go to AppMagic (https://lnkd.in/ek8Npiyr) โ€ข Select your game subgenre. โ€ข Choose top 2-3 games from "Top Grossing" and "Top Free" categories. โ€ข Check the โ€œCompetitorsโ€ tab to find games with the highest overlap scores. 2. Compile a List โ€ข Include both high-revenue games and underperformers. โ€ข This helps you see the full range of competitive elements in your space. 3. Study Reviews โ€ข Go to the App Store (https://lnkd.in/e2Ajf7j4) or Google Play (https://lnkd.in/eNJdH5hg) โ€ข Download games-competitors โ€ข Check reviews on this games โ€ข Look for common feedback: What do players love? Whatโ€™s missing? Whatโ€™s frustrating them? 4. Play and Analyze Key Aspects โ€ข FTUE (First-Time User Experience): Evaluate tutorials and initial game goals. โ€ข Core Gameplay: Identify mechanics, gameplay loop, and engagement factors. โ€ข Progression & Balance: Assess […]

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Why do launched games fail?

Why do launched games fail? It often comes down to one of three things: 1. Weak Product โ†ณ The game doesnโ€™t provide enough value to its core players. โ†ณ Itโ€™s not fun to keep players engaged. 2. Weak Marketing โ†ณ The game could be a hit, but itโ€™s lost in the noise. โ†ณ Players who would love it simply donโ€™t know it exists. 3. Weak Market Research โ†ณ The game resonates with players, but the audience is too small. โ†ณ A loyal fanbase is great, but without enough players, costs wonโ€™t be covered. Having a fun game (Point 1) is critical. But most games fail because of Points 2 and 3. So, remember: Creating a great game is only half the battle. To win, you need a sizable niche and the ability to connect with players.

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Patience in Game Development: Key to Iteration and Success

Patience in Game Development: The Key to Iteration and Success โš™๏ธ๐Ÿš€ Patience is an incredibly valuable yet often overlooked trait in game development. Iteration is key, but it takes time to get it right -- especially when moving from concept to core gameplay. One of the biggest challenges we face is balancing the need for marketabilityย with the risk of discarding good core mechanics. ๐Ÿ’ก When testing new concepts, especially in F2P mobile gameย development, we rely on scientific methods: test marketability, then build fast, test, tweak, and repeat. This iterative process helps us find something that resonates with players and has the potential for commercialย success. However, moving too quickly can discard game mechanics that may have blossomed with more time and polish, especially when marketability drives decisions over other factors at early stages. Itโ€™s easy to miss out on innovative gameplay […]

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Gaming Will NOT Grow: Konvoy Data

๐—ž๐—ข๐—ก๐—ฉ๐—ข๐—ฌ ๐——๐—”๐—ง๐—” ๐—ฆ๐—จ๐—š๐—š๐—˜๐—ฆ๐—ง๐—ฆ ๐—š๐—”๐— ๐—œ๐—ก๐—š ๐—ช๐—œ๐—Ÿ๐—Ÿ ๐—ก๐—ข๐—ง ๐—š๐—ฅ๐—ข๐—ชโ€ข From $188M to $223M in 2029.โ€ข This means virtually no growth. Huh?โ€ข $188B is worth about $218B in 2029 dollars assuming a 3% inflation rates.โ€ข $218B to $223B is a 2% change, way, way below the S&P 500 8% real ๐˜ข๐˜ฏ๐˜ฏ๐˜ถ๐˜ข๐˜ญ growth rate.โ€ข Inflation and S&P benchmarks need to be a core part of any long-run market analysis. ๐—”๐—š๐—˜ ๐—ข๐—™ ๐—˜๐— ๐—ฃ๐—œ๐—ฅ๐—˜๐˜€ ๐— ๐—ข๐—•๐—œ๐—Ÿ๐—˜ ๐—œ๐—ฆ ๐—›๐—จ๐—š๐—˜โ€ข An over 1M download start is far above other recent releases, including the steady-eddy Sea of Conquest from Fun Plus.โ€ข Uses the RTS element to fake ad into 4x, but less brutally then Last War.โ€ข After a big brand budget burst, will this sustain? Letโ€™s see!๐Ÿฐ๐˜… ๐— ๐—œ๐—ฅ๐—ฅ๐—ข๐—ฅ๐—ฆ ๐—›๐—˜๐—š๐—˜๐— ๐—ข๐—ก ๐—ฃ๐—ข๐—Ÿ๐—œ๐—ง๐—œ๐—–๐—ฆโ€ข U.S. dominates, but Chinaโ€™s RPD is unusually high (~10% of downloads but 20% of revenue).โ€ข 4x is a region uniting […]

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Mobile game loop breakdown:

Mobile game loop breakdown:Here's a simplified view of how key elements fit together:1. Core Gameplay โ€ข This is where the main action happens โ€“ puzzle-solving, combat, or other mechanics. โ€ข Consumables or Boosters help players progress faster by enhancing gameplay.2. Win Condition โ€ข When players win, they are rewarded with: - Currency ๐Ÿ’ฐ - Meta Score ๐Ÿ“Š - Progress Points ๐ŸŽฏ โ€ข Success keeps players motivated to continue and progress further.3. Fail Condition โ€ข When players fail, they lose: - Lives ๐Ÿซ€ - Currency ๐Ÿ’ฐ โ€ข Players can choose to continue by spending currency, keeping engagement high.4. Progression System โ€ข Progression is critical for maintaining player interest: - Win streaks and quests offer goals and challenges. - Players earn boosters, currency, power levels, and progress points to advance.5. Metagame โ€ข The metagame adds depth and longevity: - Leaderboards ๐Ÿ† and […]

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Releases & Transfers: October 2024

TRACKING RELEASES & TRANSFERS# 1 LIST OF OCTOBER, 2024Hi Mobile Gaming Family! ๐Ÿ’ŸToday I bring you another edition of ourโ€ฆ๐Ÿ’ซ Tracking Releases & Transfers ๐Ÿ’ซOctober's first list brings releases and transfers to big publisher accounts between September 22 and October 21.I've found 138 titles. ๐Ÿ’ช๐Ÿ”ŽI highlight 6๏ธโƒฃ titles of them.โœ… โ€œBarbie Merge Mysteryโ€ by Rollic.One of the world's leading Hybridcasual publishers. ๐Ÿ…It has taken the rights to one of the best-known children's IPs in the world. ๐Ÿ‘งTo make a game in one of the most profitable puzzle genres in the world. ๐Ÿงฉ๐Ÿ’ฐThatโ€™s it. ๐Ÿ˜ฏThe Turkish giant ๐Ÿ‡น๐Ÿ‡ท released the soft launch version of the game on October 21 ๐Ÿ—“๏ธ and only for the ๐Ÿ‡ฌ๐Ÿ‡ง.โœ… โ€œDual Guns: Music Shooter Gameโ€ by Amanotes.The big Singapore publisher ๐Ÿ‡ธ๐Ÿ‡ฌ has launched a fun game that mixes the rhythm ๐ŸŽถ and shooter ๐Ÿ”ซ genres.If this […]

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