How to design your player journey map?
How to design your player journey map? (5-step checklist)A player journey map visualizes experiencesโณ aligns gameplay, monetization & retention.Hereโs how to design one for your game:1๏ธโฃ Define your mapโs purposeโข Focus on 1 goal: onboarding, retention, etc.โข Set detail level, e.g., purchase journey.โข Identify segment: casual, whales, etc.2๏ธโฃ Identify player personasโข Casual: focus on easy access & discovery.โข Influencers: reward w/ social recognition.โข Spenders: highlight exclusive offers.3๏ธโฃ Analyze behaviors and touchpointsโข Observe key systems: core, meta, etc.โข Track streamers and community activity.โข Check top items for awareness/purchases.4๏ธโฃ Map the player journey stagesโข Awareness: Buzz from gameplay & socials.โข Consideration: Reviews & personal offers.โข Purchase: Easy checkout & seamless flow.โข Usage: Impact on gameplay & recognition.5๏ธโฃ Validate and refine your mapโข Test it with player actions and feedback.โข Align it with KPIs like retention rates.โข Keep evolving as the game grows.โThings […]