Journal

My 6 crucial metric every game developer should track, because in modern video game design, DATA reigns supreme. Today, every successful game isa result of data driven game design.Every game developer should:- Design, create and maintain a data warehouse,- Validate player data from every source,- Define game metrics such as retention and ltv,- Use efficient dashboards to track progress,For a profitable and fun game.I am actually impressed by Dive and how it simplifies everything. From data collection to clear, actionable insights, it saves both time and money.Making it very “cost-efficient”. If you want:✦ A clear understanding of your game metrics, ✦ To make smarter, data-driven decisions,✦ And save valuable time and money,You should definitely try DIVE because, Data is no longer optional in game development;It's your most powerful ALLY.Cheers! PS: Curious to see how DIVE can transform your game? Send […]

🚀 The Next Multi-Billion Dollar Opportunity in Gaming: PNS-Led F2P Games 🚀 The #F2P #gamingindustry has become commercialized, but many commercially driven #games may not stand the test of the time. The future opportunity lies in the physiological aspects of #gaming through Parasympathetic Nervous System (PNS)-led #gamedesign. Unlike traditional SNS-led games that stimulate e.g., the “fight or flight” response, PNS-led games focus on e.g., social connection, and meaningful #engagement, creating spaces where players can enjoy the experience without the intensity of SNS-led #design.🚀 Why This Matters for KPIs: Lower CPI, Higher LTV, and Stronger K-Factor.PNS-led games address core needs, not just symptoms. By creating experiences rooted in e.g., genuine connection, they attract and retain players in ways that drive #KPIs and scalable #UA:1. Reduce #CPI by appealing to a broader audience looking for #socialengagement, resulting in better efficiency.2. Increase #LTV […]

𝗔𝗡𝗜𝗠𝗘 𝗦𝗛𝗢𝗢𝗧𝗘𝗥 𝗛𝗜𝗧𝗦 𝟰𝟬𝟬𝗸 𝗪𝗜𝗦𝗛𝗟𝗜𝗦𝗧𝗦; 𝗕𝗥𝗔𝗖𝗘 𝗬𝗢𝗨𝗥𝗦𝗘𝗟𝗙• Strinova hits 400k Steam Wishlists• Waifu 3rd-person shooter w/nearly 4M web pre-registrations• From iDreamSky, a Chinese Studio• Has Tencent Money• ~$500M market cap; publicly traded on the Hong Kong Exchange• Previously published Western Games in China (e.g., War Robots, Subway Surfers)• With the rise of Steam China, this could be a considerable cross-region game.• Remember, Nikkie and Genshin were hits in the U.S. (25% rev share)! 𝗗𝗨𝗡𝗚𝗘𝗢𝗡 𝗙𝗜𝗚𝗛𝗧𝗘𝗥 𝗢𝗡𝗟𝗜𝗡𝗘, 𝗧𝗛𝗘 𝗕𝗜𝗚𝗚𝗘𝗦𝗧 𝗚𝗔𝗠𝗘 𝗧𝗛𝗜𝗦 𝗬𝗘𝗔𝗥, 𝗦𝗟𝗢𝗪𝗜𝗡𝗚• Bigger than Monopoly Go!• ~$700M over 6 months; iOS only• $88 Revenue Per Download!• But downloads are crumbling, far below Honor of Kings (10-20k v.s. 500k Weekly)• Something doesn’t smell right; this limited appeal? Data error?• The total revenue curve is bending inward, too.𝗛𝗔𝗩𝗘 𝗪𝗘𝗕𝗦𝗧𝗢𝗥𝗘𝘀 𝗥𝗘𝗔𝗖𝗛𝗘𝗗 𝗘𝗤𝗨𝗜𝗕𝗟𝗥𝗨𝗜𝗠? 𝟳𝟬%+ 𝗔𝗗𝗢𝗣𝗧𝗜𝗢𝗡• Huuuge Games: In H1 2024 DTC revenues accounted for […]

I’ve just returned from a two-week retreat in Japan, and while most people assumed I was on “holiday,” it wasn’t a vacation in the traditional sense. Each year, I commit to travel somewhere new and engage in activities I’ve never done before. This isn’t just a break from routine—it’s a deliberate effort to remain curious and gain fresh perspectives on both my business and personal life. When I was employed, I used to approach these trips as holidays, a time to disconnect. But now, as an entrepreneur, I see this time as a fundamental investment for myself and my soul. During this trip, my partner James (also an entrepreneur in the podcast world) and I immersed ourselves in the beauty of Japanese nature—hiking, cycling through the rain, and island-hopping. But we were also partially working on our respective businesses and […]