New Game Dev Reality Check. "Publish fast" isn't always wise.Deadlines? Budgets? Players don't care.Quality beats panic releases. Here's why:1. Assuming you know players' tastes?❌ Wrong.Real insights come from player research.2. Big games = better games? ❌ False.Focus on core gameplay.3. Rushed launch? ❌ It's just "publishing crap."No polish = failure.
Skip-its, also known as skips, skip-its, and tickets offer the player an option to earn an in-game reward from a rewarded video ad without watching it. At the heart of most hypercasual and casual mobile games is the traditional ad monetization model - a necessary, though often maligned, source of revenue. Players often find themselves in a love-hate relationship with in-game ads: they’re a ticket to various rewards, yet they interrupt the flow of gameplay if not implemented correctly. However, the rise of 'Skip-Its' is challenging this norm, introducing an option that allows players to bypass ads for a small fee, yet still reap the rewards as if they had watched them. This concept presents a different angle to player interaction with ads; it is a major shift in user experience that introduces new dimensions in revenue generation and user […]
Live-Ops Features Starter Pack Here is a list of references from top games for each feature:𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀• Piggy Bank• Double & Tripple Offers • Rolling Offer• Starter Pack Offer𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀• Happy Hours• Daily Quests• Race Tournament• Solo Tournament• Win Streak • Milestone Tasks• Time pressing challenge𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀• Daily Bonus• Push Notifications• Album Collection𝗦𝗼𝗰𝗶𝗮𝗹 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀• Partners • Clans • Friends• Team Tournament 𝗠𝗶𝗻𝗶𝗴𝗮𝗺𝗲𝘀 \ 𝟮𝗻𝗱 𝗖𝗼𝗿𝗲• Board Minigame• Treasure Hunt Minigame• Plinko• Slot Machine / Wheel Minigame• Puzzle𝗦𝗲𝗮𝘀𝗼𝗻 𝗣𝗮𝘀𝘀
⚠️ TREND ALERT ⚠️ DOWNHILL SKATEBOARD 🛹🛣️ 👇 Read my review 👇 Do you know what Downhill Skateboarding is? 🤔Downhill skateboarding is an extreme sport where riders race down steep hills at high speeds on longboards.It involves a combination of skill, precision, and control, as skaters navigate through winding roads, often reaching speeds of 50-70 mph (80-113 km/h) or more. 😱The goal is to maintain balance and control while descending, using techniques such as tucking, carving, and drifting to manage speed and handle corners.One of the champions of this sport is Ambroise Trauet. 🏅He has starred in award-winning films such as “Perseverance” (“Best Film” at Festival du Film de Montagne 2023, available on Prime Video & Amazon MGM Studios) and “Free Solo”. 🎬👏Ambroise has a solid presence on social media, but it was the video “Tuck, slide & grip” published […]
In the ever-evolving world of mobile games, A/B testing icons, screenshots, and creatives are crucial for reducing CPI and boosting user acquisition. 🚀 Take SSSnaker by Habby, for example. They’ve been constantly experimenting with different A/B tests, and guess what? The same strategy doesn’t always work across different stores! 🏪🔄 In fact, Play Store and App Store icons and screenshots can have different impacts on user behavior and conversion rates, so it’s important to test separately for each platform! 📱🛍️Recently, SSSnaker ran A/B tests with ad creatives that resembled the old Blocks vs Snakes game by Voodoo, which was released 4 years ago. 🐍🎮 They even changed their Play Store icon and screenshots to align with this new style, completely transforming their game's visual appeal. 🌟 We often see 4X strategy companies doing this, but SSSnaker is a fantastic case […]
In the past, I frequently wrote and presented about the opportunities in ad and hybrid monetization. This led to questions like, "If it's growing so well, why are my eCPMs declining?". Such questions are challenging to answer, but it's important to understand one key point. Ad monetization has wider adoption and lower concentration than in-app revenue. This means the barrier to entry is lower, and the potential for competition in the long tail (when we simply add ads without innovation or a strong data-driven approach) is even higher than with in-app purchases.Here's data comparing Data.ai (in-app revenue) and Apptica (ad distribution) among top 1000 games and apps on iOS and Games. While comparing different datasets isn't straightforward, and tools have limitations, the difference is quite apparent. Data inludes worldwide data for 9.2023-8.2024 (last 12 months).Once again, ad and hybrid monetization […]
When selling your game, watch out for common pitfalls that can jeopardize the deal and hurt your chances of success. Here are three of the most common mistakes that you can avoid to ensure a smoother, more secure sale:1. Sharing data too early. Validate buyers' intentions before granting access, as some may just be fishing for data.2. Transferring funds prematurely. Always use secure methods like escrow services to protect your transaction.3. Stopping UA efforts. Maintain metrics even after listing the game to keep it attractive to buyers.It's also important not to test new features or make significant changes to your game during the sale process. You don’t know how these changes will affect your conversion funnel and decrease the game’s valuation!
✨ Welcome to the fresh, 8th issue of Creative Decode, crafted as always by its dedicated author, Ivan Razmakhov, Creative Production Director at AdQuantum.In this month’s edition, Ivan breaks down a unique creative for the Royal Match mobile game by Dream Games, featuring a nod to American Independence Day. Ivan explored how a celebration can be cleverly tied to an ad creative to resonate with an audience.🔍 Check out the ad here: https://lnkd.in/dmgQWyNrDive into the Decode for more insights!
How Six Lego Bricks Can Help You Encourage Creativity 🦆 And teamwork as well!Did you know that Lego can be used for problem-solving, team-building, and idea generation? I didn’t.LEGO® SERIOUS PLAY® METHOD is used in Samsung, IKEA, Microsoft, etc. There is even an official certification for that!A part of that is a Duck challenge. Participants are given 6 pieces (on the photo) and their task is to create a duck within a short period.Seems easy? Yes! But you didn’t expect how different ducks can be. If you are working in a team it can be a challenge to agree with your teammates about the vision 🤝Thanks, Giorgio Giussani for this amazing gift and for sharing about this practice. He holds workshops as well, all credits to Giorgio! ❤️Did you know about the Duck Challenge? Or a SERIOUS PLAY?P.S. All ducks […]
Offline Games - No Wifi Games: the most profitable game 🤑(sorry, Scopely, it's not Monopoly GO) in the world, making $550K/day in ads, no UA 👇 The game really delivers what it says it does. You can play all of the games offline. It has already crossed 100 Mil. downloads with no UA! We couldn't even find any creatives or UA channels. This is a brilliant masterpiece of ASO & SEO strategy with proper link building that connects Jindoblu website and the YouTube channel - well actually two YouTube channels with MILLIONS of views. The game also cross-promotes the other similar portfolio games—two-player games and Antistress. Let's not forget ASO here, since this game is ranking in the No.1 position for a lot of "offline games" related keywords in the US and other countries. Truly a great case study of […]
Part 4: Now let's talk about mobile game marketing These are going to be based on very anecdotal data from talks with different market leaders in Europe and sprinkled with personal opinion. Take them with a grain of salt.Challenge me on them, so we all learn. 1. The difference between which are the top iOS UA networks and the top Android networks is increasing. Networks that you wouldn't see on the top 5 of one being top 2 on the other. Not naming names, but DM me and I can provide what I've been seeing. The key point here being that ever since the IDFA deprication it was different, but never this much. It might be that learnings from Android don't translate to iOS as much anymore - which would make me wonder: how are you doing creative tests on […]
Are we really buying this? The latest Comscore survey claims ↳ “Ads don’t negatively affect experience.” • 45% of gamers don’t mind watching ads• 2/3 of gamers say ads don’t bother them• 68% would check brands they see in-game• 34% say ads make the experience more realLet’s crosscheck these within my network:Do in-game ads truly add value❓ *****Comscore surveyed nearly 5,000 adults ages 18-65 who self-report playing video games on a device multiple times a week to at least once a month.
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