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7 Essential Lessons from My Time at Apple

๐Ÿ’ก 7 Essential Lessons from My Time at Apple ๐Ÿ Looking back on my time at Apple, Iโ€™ve learned a ๐ญ๐จ๐ง. And I want to share it with all of you, because as we say: โ€œ๐‘†โ„Ž๐‘Ž๐‘Ÿ๐‘–๐‘›๐‘” ๐‘–๐‘  ๐ถ๐‘Ž๐‘Ÿ๐‘–๐‘›๐‘”โ€. Here are seven key takeaways that really made a difference for me: 1. ๐Ÿค ๐ฟ๐‘’๐‘Ž๐‘Ÿ๐‘› ๐‘“๐‘Ÿ๐‘œ๐‘š ๐ธ๐‘ฃ๐‘’๐‘Ÿ๐‘ฆ๐‘œ๐‘›๐‘’: Whether itโ€™s your peers or the higher-ups, everyone has something to teach you. Grab every chance to learn and grow. 2. ๐Ÿ” ๐‘†๐‘ก๐‘Ž๐‘ฆ ๐ถ๐‘ข๐‘Ÿ๐‘–๐‘œ๐‘ข๐‘ : Always be asking questions and looking for new insights. Curiosity keeps you moving forward and finding better ways to do things. 3. ๐ŸŒŸ ๐ฟ๐‘’๐‘Ž๐‘‘ ๐‘๐‘ฆ ๐ธ๐‘ฅ๐‘Ž๐‘š๐‘๐‘™๐‘’: Great leaders show others the way through their actions. Walk the talk and inspire with your integrity. 4. ๐Ÿ‘‚ ๐ฟ๐‘–๐‘ ๐‘ก๐‘’๐‘› ๐‘ˆ๐‘: Great communication starts with really listening. Understand where others are coming from to work […]

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Rollic’s Underwater Idle Arcade: Octopus Feast & Diver Hero

๐ŸŒŠ๐Ÿ™ Rollic is absolutely crushing it in the underwater idle arcade genre! Their latest release, Octopus Feast ๐Ÿฆ‘ by TwoDE Studios led by ufuk gรผrbulak , Ali Yรผksel , Kadir Avcฤฑ , Kadir Yฤฑlmaz , Eralp Atil Ayaz , OฤŸuz GรผndoฤŸdu , Furkan Gรผrsoy , Ahm3D Yuksel , Esra Gurbulak and many more dropped in August and has already made waves, raking in over $400k in IAP revenue within just 30 days! ๐Ÿ’ธ Another standout is Diver Hero ๐Ÿงœโ€โ™‚๏ธ by tiplay led by Ahmet ร–ney , Mehmet Umut Ermeรง and many more , pulling in around $140k in IAP revenue over the same period. ๐Ÿ’ฐ It's exciting to see Rollic scale up in the idle arcade space ๐ŸŒŸ, alongside their signature puzzle hits. The unique underwater visuals ๐ŸŒŠ๐Ÿฆ€ seem to be really resonating with players. Itโ€™ll be interesting to see […]

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Meeting User Expectations for Advertising

Meeting user expectations for advertising across different countries is a significant challenge for marketing and user acquisition teams. To better understand these expectations, this analysis utilizes data from a recent 2023 GWI survey. The data provides a detailed look at 12 countries, with further segmentation by internet users, smartphone gamers, and those with high incomes.Overall, the data reveals some key trends:โ–ช๏ธย While entertaining ads are particularly sought after in India and Western markets, the need for informative advertising remains strong across all countries, especially in India, the US, and Brazil. โ–ช๏ธย  Interestingly, ads that offer educational value are highly appealing to Indian users, a finding that supports other research on this audience. โ–ช๏ธย  Another notable trend is the positive reception of social themes and diversity in advertising within India and China. This is likely because these countries possess significant internal diversity, […]

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Listening Before Building: De-Risking Startups Early

As an investor, I admire founders who haven't built much yet but have significantly de-risked their venture by engaging with potential customers. They've identified pain points and developed a thesis on what needs to exist to solve these problems. They prioritize understanding the problem through customer conversations over immediate technological development. When developers dive into building too quickly, relying solely on hunches, they gamble with uncertain oddsโ€”sometimes as low as 5% or as high as 90%, but there's no way to know until it's built and measured.

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Offline – No WiFi Needed, No UA Spent, Yet Making $550k/Day

Offline Games - No WiFi Needed, No UA Spent, Yet Making $550k/Day in Ad Revenue ๐Ÿค‘ Offline Games - No WiFi Games by Jindoblu dominates the offline games category, pulling in $550K/day in ad revenue with zero UA spend. Let that sink inโ€”no UA costs. We couldnโ€™t even find a single creative. The secret behind this? A masterclass in ASO and SEO, driving 100M+ downloads organically through search, link building, and smart cross-promotion with other portfolio games like Antistress and Two Player Games. ๐Ÿ“ˆOffline Games is a collection of 32 offline games like Water Sort, Solitaire, Ludo, and Minesweeper. There's No in-game currency, no progression system, and not even a shop ๐Ÿ˜ฑ. The monetization strategy relies on rewarded ads, and that simplicity has scaled massivelyโ€”hitting 1.5M daily downloads in July alone according to Sensor Tower.The real jaw-dropping moment is that […]

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Want to break into game development in 2024?

Want to break into game development in 2024? Hereโ€™s how to start from scratch:๐—Ÿ๐—˜๐—ฉ๐—˜๐—Ÿ ๐Ÿฌ: Donโ€™t spend a dollar on paid game design courses. โ†’ Focus on free, high-quality resources.๐—Ÿ๐—˜๐—ฉ๐—˜๐—Ÿ ๐Ÿญ: ๐—ฆ๐—ง๐—จ๐——๐—ฌโ†’ Use these resources to build your foundation:๐—ฌ๐—ผ๐˜‚๐—ง๐˜‚๐—ฏ๐—ฒ ๐—–๐—ต๐—ฎ๐—ป๐—ป๐—ฒ๐—น๐˜€: ๐ŸŽฅย Game Makerโ€™s Toolkit (https://lnkd.in/eV8jiCC3) ๐ŸŽฅย Brackeys (https://lnkd.in/emePzUpy) ๐ŸŽฅย Thomas Brush (https://lnkd.in/e7NFK9vH)๐—•๐—น๐—ผ๐—ด๐˜€: ๐Ÿ“ Deconstructor of Fun (https://lnkd.in/eMdVqAPZ) ๐Ÿ“ Gamasutra (https://lnkd.in/e2cFCDBe) ๐Ÿ“ Game Design Skills (https://lnkd.in/ewXVpJ6H)๐—•๐—ผ๐—ผ๐—ธ๐˜€: ๐Ÿ“š Flow by Mihaly Csikszentmihalyi (https://lnkd.in/etk_WeP5) ๐Ÿ“š The Art of Game Design by Jesse Schell (https://lnkd.in/eFt9MRdf) ๐Ÿ“š Blood, Sweat, and Pixels by Jason Schreier (https://lnkd.in/ebvmm7Ty)๐—Ÿ๐—˜๐—ฉ๐—˜๐—Ÿ ๐Ÿฎ: ๐—ฃ๐—ฅ๐—”๐—–๐—ง๐—œ๐—–๐—˜โ†’ Apply your knowledge in game jams every month:๐Ÿ•น๏ธ Ludum Dare (https://ldjam.com) ๐Ÿ•น๏ธ itch.io Game Jams (https://itch.io/jams) ๐Ÿ•น๏ธ Game Jam Central (https://lnkd.in/et3fqfrk) ๐Ÿ•น๏ธ One Game a Month (https://onegameamonth.com/) ๐Ÿ•น๏ธ Global Game Jam (https://globalgamejam.org/) ๐Ÿ•น๏ธ GMTK Game Jam (https://lnkd.in/ecSD6V_K)๐—Ÿ๐—˜๐—ฉ๐—˜๐—Ÿ ๐Ÿฏ: ๐—ก๐—˜๐—ง๐—ช๐—ข๐—ฅ๐—žโ†’ Connect with industry pros:๐—™๐—ผ๐—ฟ ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€, ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„: Sergei VasiukGรถkhan รœzmez Jakub Remiar ๐—™๐—ผ๐—ฟ […]

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Monetization Insight from Toon Blast

๐Ÿš€ Monetization Insight from Toon Blast --> I recently came across an interesting feature in Toon Blast that highlights how to effectively combine gameplay progression with monetization. The feature, called Progress Pack, rewards players with coins as they collect stars from completing levels. However, thereโ€™s a twistโ€”players need to make a small purchase to claim the rewards theyโ€™ve already earned.๐Ÿ’ก Here's why I find this compelling:1. Psychological Commitment: The pack offers up to 3500 coins with an attractive 95% off. The player earns stars naturally by playing, but to unlock the rewards theyโ€™ve "already earned," they need to pay a small amount. This taps into the psychology of ownership and sunk-cost fallacy, where players feel motivated to claim what they've worked towards.2. Gradual Engagement: The feature motivates longer engagement by gradually increasing the rewards as players reach higher milestones (10, […]

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Stop blaming the Saturated Market for your failed game

Stop blaming the โ€˜โ€™saturatedโ€™โ€™ market for your ''failed'' game, and.. Get back to the drawing board.Because, you may be wrong all along. -You canโ€™t make another match-3, itโ€™s a red ocean.๐Ÿ™ƒ๐Ÿ™ƒ-Match3D? So many attempts, it doesnโ€™t work.๐Ÿคญ๐Ÿคญ-Fine, but you canโ€™t make another block puzzle๐Ÿ˜‰๐Ÿ˜‰We have 6 NEW games made in the past year,Dominating the most downloaded charts.All have a flawless gameplay and Actually creative marketing departments.Most importantly,They didnโ€™t appear out of thin air!These developers worked hard:- Based on rock solid data,- Mastered the gameplay,- Engineered level funnels,- Evaluated the data for results...Results are not coincidental. It's science based creativity!So, next time before blaming the market,Make sure you have taken the right steps.Does ''saturated market'' even exist?

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Interesting Yoga Puzzle: Strike a Pose

๐ŸŒŸ Yoga Match by Holago Games led by Can Hรผlagรผ, Taygun SavaลŸ and many more is a puzzle game that brings a fresh twist to the block match genre! ๐Ÿง˜โ€โ™€๏ธ๐Ÿงฉ Instead of the usual shapes or colors, youโ€™re sorting people into yoga poses! ๐Ÿ™†โ€โ™‚๏ธ๐Ÿง˜โ€โ™€๏ธ๐Ÿงโ€โ™‚๏ธ Itโ€™s a brilliantly executed concept thatโ€™s super fun and visually different, even though the mechanics are simple. โณ Within a limited time, youโ€™ll need to strategically sort each person onto their respective yoga mats on the grid. ๐Ÿงฉ๐Ÿƒโ€โ™‚๏ธ Itโ€™s both relaxing and challengingโ€”perfect for puzzle lovers looking for something unique! ๐Ÿ’ซ

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Roadmap to Improve Game LTV

A roadmap to improve a game's LTV isn't as complicated as it sounds. Here's a straightforward process to follow:1. Nail short-term retention first. โ†ณ Focus on optimizing the onboarding experience to hook players2. Drive high engagement. โ†ณ Make a compelling and fun gameplay loop 3. Then, focus on long-term retention. โ†ณ Add new content and featuresโ†ณ Create strong progression and goals to keep players invested over time4. Convert players into paying users. โ†ณ Create resource shortage and offer tailored starter packs 5. Increase payment frequency. โ†ณ Add time-limited deals or season passes to encourage consistent spending6. Raise the average transaction value. โ†ณ Offer high-value bundles and adjust prices based on player segmentation7. Explore additional revenue streams. โ†ณ Experiment with ads and subscription tiers through A/B testing โ†’ The challenge lies in the execution. โ€ข Each step offers multiple approaches. โ€ข […]

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Let’s wrap up the week with some news headlines.

Finale: Let's wrap up the week with some news headlines.No, not the unity runtime fee - something bigger: A new model from OpenAI. One of the biggest flaws of AI so far has been its logic and math performance.The previous model, 4o, scored 13% on the math olympiad problems.The newest one just released, scored 83%.(Funny enough, similar to the math olympiad score I had back in high school ๐Ÿค“ )This is probably the Q* project they've been teasing (or being leaked).But what's the significance? Why is this relevant? Don't we already have calculators?The thing is, predicting words is one thing, logic is a completely separate pattern that can lead to better chain-of-thought reasoning that can answer tasks more effectively.The current model is said to perform as well as PhD students in physics, biology, and chemistry.Let's tinker around and see what […]

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24 Pre-order iOS Games

I've been keeping a close eye on 24 pre-order iOS games. Some I follow because I love their graphics,some for their high level of innovation,and others because I think the publisher could have a big influence.I believe these are the games we'll be talking a lot about in terms of iOS performance soon.

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