Competition is the Best that can happen to your SaaS Startup
๐ช๐ต๐ ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐ผ๐ป ๐ถ๐ ๐๐ต๐ฒ ๐ฏ๐ฒ๐๐ ๐๐ต๐ถ๐ป๐ด ๐๐ต๐ฎ๐ ๐ฐ๐ฎ๐ป ๐ต๐ฎ๐ฝ๐ฝ๐ฒ๐ป ๐๐ผ ๐๐ผ๐๐ฟ ๐ฆ๐ฎ๐ฎ๐ฆ ๐๐๐ฎ๐ฟ๐๐๐ฝ ๐ If there is only one piece of advice I could give to startup founders, this would be it.Itโs natural to feel uneasy about competition. But here is the truth: if you're building a new product category on the market, your main "competitors" aren't fellow startups - but the tools made in-house or basic things like spreadsheets and Google products. Whereas ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ถ๐ฒ๐ ๐๐ถ๐๐ต ๐๐ถ๐บ๐ถ๐น๐ฎ๐ฟ ๐ผ๐ณ๐ณ๐ฒ๐ฟ๐ถ๐ป๐ด๐ ๐ฎ๐ฟ๐ฒ ๐๐ผ๐๐ฟ ๐ฝ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐ ๐ผ๐ป ๐๐ต๐ฒ ๐ท๐ผ๐๐ฟ๐ป๐ฒ๐ ๐๐ผ ๐ฝ๐ฟ๐ผ๐๐ฒ ๐ฌ๐ผ๐๐ฟ ๐ฐ๐ผ๐ป๐ฐ๐ฒ๐ฝ๐ ๐๐ผ ๐๐ต๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐. Think of it from a consumer behavior perspective: choosing between only two very different options - A (your startup) and B (in-house tools) can be tough. But if you throw in option โA-โ, which is similar to โAโ, it eases the choice. Now, the โBโ option (in-house tools) disappears from […]