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Competition is the Best that can happen to your SaaS Startup

๐—ช๐—ต๐˜† ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฒ๐˜€๐˜ ๐˜๐—ต๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฎ๐˜ ๐—ฐ๐—ฎ๐—ป ๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ป ๐˜๐—ผ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฆ๐—ฎ๐—ฎ๐—ฆ ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ ๐Ÿš€ If there is only one piece of advice I could give to startup founders, this would be it.Itโ€™s natural to feel uneasy about competition. But here is the truth: if you're building a new product category on the market, your main "competitors" aren't fellow startups - but the tools made in-house or basic things like spreadsheets and Google products. Whereas ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐˜€๐—ถ๐—บ๐—ถ๐—น๐—ฎ๐—ฟ ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ท๐—ผ๐˜‚๐—ฟ๐—ป๐—ฒ๐˜† ๐˜๐—ผ ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—ป๐—ฐ๐—ฒ๐—ฝ๐˜ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜. Think of it from a consumer behavior perspective: choosing between only two very different options - A (your startup) and B (in-house tools) can be tough. But if you throw in option โ€œA-โ€œ, which is similar to โ€œAโ€, it eases the choice. Now, the โ€œBโ€ option (in-house tools) disappears from […]

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Understanding Game Retention

๐Ÿ‘‰ One of the most critical metrics when producing a game is โญ๏ธRETENTIONโญ๏ธ, specifically, long-term retention. โ“But what does retention mean, and how should we monitor it beyond just the surface numbers?Many teams and even publishers look at retention numbers like D1, D4, and D7, but these only tell part of the story. Long-term retention is what really dictates the success of a game. โ†ณIf we donโ€™t measure and understand it properly, we risk making decisions based on incomplete data.

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Success Rate of Top Mobile Game Publishers?

What is the success rate of top mobile game publishers? Here is the data with sources:๐Ÿญ. ๐——๐—ฟ๐—ฒ๐—ฎ๐—บ ๐—š๐—ฎ๐—บ๐—ฒ๐˜€ [https://lnkd.in/eKB9GrPE]โ€ข Total Games: 2โ€ข Successful games: 2โ€ข Success rate: 100.0%๐Ÿฎ. ๐—ฆ๐—ฐ๐—ผ๐—ฝ๐—ฒ๐—น๐˜† [https://lnkd.in/e6D-4gTY]โ€ข Total Games: 27โ€ข Successful games: 14โ€ข Success rate: 51.9%๐Ÿฏ. ๐—–๐—ข๐—š๐—ก๐—ข๐—ฆ๐—ฃ๐—›๐—˜๐—ฅ๐—˜ [https://lnkd.in/eC66D7cG]โ€ข Total Games: 14โ€ข Successful games: 5โ€ข Success rate: 35.7%๐Ÿฐ. ๐—ฆ๐˜‚๐—ฝ๐—ฒ๐—ฟ๐—ฐ๐—ฒ๐—น๐—น [https://lnkd.in/eyt_RkHF]โ€ข Total Games: 17โ€ข Successful games: 6โ€ข Success rate: 35.3%๐Ÿฑ. ๐— ๐—ผ๐—ผ๐—ป ๐—”๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ [https://lnkd.in/e_2V3PZM]โ€ข Total Games: 7โ€ข Successful games: 2โ€ข Success rate: 28.6%๐Ÿฒ. ๐—ฃ๐—น๐—ฎ๐˜†๐—ฟ๐—ถ๐˜… [https://lnkd.in/eBp-V_iu]โ€ข Total Games: 27โ€ข Successful games: 7โ€ข Success rate: 25.9%๐Ÿณ. ๐—™๐—ถ๐—ฟ๐˜€๐˜๐—™๐˜‚๐—ป [https://lnkd.in/eHKKbWtj]โ€ข Total Games: 8โ€ข Successful games: 2โ€ข Success rate: 25.0%๐Ÿด. ๐—ž๐—ถ๐—ป๐—ด [https://lnkd.in/eYdRrzXR]โ€ข Total Games: 43โ€ข Successful games: 7โ€ข Success rate: 16.3%๐Ÿต. ๐—ก๐—ถ๐—ฎ๐—ป๐˜๐—ถ๐—ฐ [https://lnkd.in/eS9aUTcZ]โ€ข Total Games: 20โ€ข Successful games: 3โ€ข Success rate: 15.0%๐Ÿญ๐Ÿฌ. ๐—–๐—ฒ๐—ป๐˜๐˜‚๐—ฟ๐˜† ๐—š๐—ฎ๐—บ๐—ฒ๐˜€ [https://lnkd.in/e9Fzehyk]โ€ข Total Games: 69โ€ข Successful games: 9โ€ข Success rate: 13.0%๐Ÿญ๐Ÿญ. ๐—ญ๐˜†๐—ป๐—ด๐—ฎ [https://lnkd.in/euY-uPw6]โ€ข Total Games: 140โ€ข Successful games: 18โ€ข Success rate: 12.9%--------------------------------------------------------*A […]

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Create Stunning Statics with Midjouney

Create Stunning Statics with Midjouney for Web ๐Ÿ‘‡ Here's how to use Midjourney in 3 key Aspect Ratios (16:9, 1:1, 9:16):1๏ธโƒฃ Set Up Midjourney2๏ธโƒฃ Use Image as Reference 3๏ธโƒฃ Craft the Perfect Prompt4๏ธโƒฃ Upscale & Change Aspect Ratios5๏ธโƒฃ Add Text & CTA๐Ÿ” Iterate & Test๐Ÿ‘‰ The full blogpost is in the commentsvia: Gaming Growth

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WeChat Minigames made $2.3 billion in H1 2024

The latest statistics show that there are 845.4 million WeChat users in China Mini-program mobile games, also known as Minigames, generated $2.3 billion in revenue in the first half of 2024 in China Publishing giantย Tencentย needs no introduction, with its incredibly popular titles PUBG Mobile and Honor of Kings continuing to be hit. However, something the industry discusses less when it comes to Tencent is its messaging app WeChat, and how it owns most Minigames on the messenger platform. WeChat is the main ecosystem app in China, pretty much replacing all of the usual Silicon Valley staples in just one app. The latest statistics show that in 2024, there were 845.4 million WeChat users in China, which accounts for 60.1% of the total population. If we look at the overall user base, WeChat has 1.36 billion users worldwide. Mini-program mobile games […]

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Know the 70/20/10 rule?

All ingenious is simple! Use proven strategy.Know the 70/20/10 rule?Shoutout to Gรถkhan รœzmez for this one!Here's the deal ๐Ÿ‘‡๐Ÿณ๐Ÿฌ%: Do what was proven. โ†ณ Meet players' expectations. โ†ณ Stick to successful standards. โ†ณ Use familiar gameplay elements.๐Ÿฎ๐Ÿฌ%: Do what was proven, but better. โ†ณ Enhance key features. โ†ณ Refine existing mechanics. โ†ณ Outperform your competitors.๐Ÿญ๐Ÿฌ%: Do what was never proven. โ†ณ Innovate boldly. โ†ณ Introduce new ideas. โ†ณ Surprise your audience.A great idea blends the proven & unproven. It's about mastering the proven โ†ณ and daring to prove the unproven.

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Casual Puzzle Games Targeting Male Audiences

๐Ÿš€Casual Puzzle Games Targeting Male Audiences ๐Ÿš—๐Ÿ๏ธ In the evolving world of casual puzzle games, traditional favorites like match-3 and block puzzles are starting to target a male audience with themes involving cars, bikes, and more. Here are some of the standout titles:1) Chrome Valley Customs by Space Ape Games ๐Ÿš—๐Ÿ”ง led by Simon Hade , Dmitry Gubanenkov , Geoffrey Gilles , John Earner , Nicolas Boulay , Derek De Filippo , Louis McCormack , Oliver Dowling , Andrew Munden , Alessandro Simi , George Yao , Tom Martin , Josh Black , Jairo Aznar Marcos, Maximilian Bauer and many more awesome team members who made this wonderful game2) Truckstar by Century Games ๐Ÿšš๐ŸŒŸ led by Xiang Shen , Heaven Wu , Qi Chen and many more3) Block Master - Moto Puzzle by Raju Dheevar ๐Ÿ๏ธ๐Ÿ”ฒHistorically, games like Candy Crush […]

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Rising in the Charts: Bus Jam by ZPLAY

RISING IN THE CHARTS โ€BUS JAMโ€ BY ZPLAY One of the most widely used invocation methods in mobile games is mixing 1 or more mechanics. ๐Ÿ”This is true with ZPLAY's new hit, โ€œBus Mania - Car Parking Jamโ€. ๐Ÿš€๐Ÿ“ˆโ€œBus Maniaโ€ is an excellent blend of โ€œParking Jam 3Dโ€ by Popcore ๐Ÿ…ฟ๏ธ (215MM down.) and โ€œBus Jamโ€ by Rollic ๐ŸšŒ (14MM down., US$5.3 IAP Rev.).It also brings car-collecting features into line with more recent attempts to develop puzzle games for the male audience, such as โ€œChrome Valley Customsโ€ by Space Ape Games. ๐ŸŽ๏ธThis collectible is so important to the game that it is visible in the main menu.An interesting innovation in my opinion. ๐Ÿ’กโ€œBus Maniaโ€ started its growth stage in August and has reached over 7MM downloads and US$48k in IAP revenue, showing good traction in the US market (cf. AppMagic […]

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Power of Partnerships: Mobile Gaming Collaborations #6

Welcome back to Part 6 of The Power of Partnership series, where we dive into the latest and most exciting collaborations in the mobile gaming world. This time, I'm thrilled to have my regular partner-in-crime, Constantin-Alexandru Iorga, Sr. LiveOps Manager at Scopely, joining us once again to bring his expert insights. Alex has been instrumental in helping us break down the latest collaborations, and together weโ€™ll take a closer look at how these partnerships continue to push the boundaries of creativity, engagement, and monetization in mobile games. This monthโ€™s spotlight is on some highly anticipated collaborations, including Genshin Impact x McDonald's, Summoners War x Jujutsu Kaisen, Brawl Stars x SpongeBob SquarePants, and more! Letโ€™s jump in and explore how these partnerships are reshaping the landscape of mobile gaming. Genshin Impact x McDonald's Collaboration From September 17 to 29, 2024, Genshin […]

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Online Ads get better, or we get used to them?

Are online ads getting better, or are people getting used to them...? Anyway it is interesting to see that the attitude towards online advertising is not going more negative over timeโ€ฆ(very interesting research done over a few years on a substantial number of users in different markets via Consumer Insights Global survey, the last edition done in August 2024)

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