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26 years – 26 professional learnings in this life

🎈🎂✨ 26 years & 26 *professional* learnings in this life ↓1. You can't go wrong with being authenticYou can go wrong with acting as someone you are notBut nobody can do you better than youBe you2. Delegation is key to maximizing your impact The more you delegate, the more you will be able to executeThink of delegation as the compound interest in financesYou are buying your future self more time3. To make a difference you must have skin in the gameBeing half in half out won't get you there4. Caring is powerfulCaring makes you curious, run the extra mile, and do an exceptional job.Find something you care about and make it your profession. 5. I thought friends were a distractionSo I'd shoot out of any plans and just focus on my computer. The truth is that the right friends will […]

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What Is Wealth For You?

I used to believe wealth = money (while you sleep) only.Through reflection talks with my coach, I realized my motivation has never been to chase money, and more importantly, what for? Source: Rich Dad Poor DadWealth is a personal concept.Reflecting on my first year as an entrepreneur with Rise and Play — signing 32 clients, traveling to 13 destinations for talks and workshops, and launching two startups such as Olivya—did I become ridiculously rich? Hell no.But have I become wealthier? Absolutely.🌏 Traveling to incredible places around the world (Colombia, India, Finland, Spain, France, Lithuania...), all while being paid to do what I love.⏱️ Choosing who I work with and when I work.🫶 The deep connections I made with new and old friends, experiences, and memories😫 Growing personally—often painfully—each day 🧘🏻‍♀️ Feeling at home in my body in most days⭐️ Developing […]

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Advices to an aspiring investor after 5 years of investing

What advice would I give to an aspiring investor after 5 years of investing? - Create online content to become known- Grow a network of founders, investors, operators- Invest your own money first, then start leveraging other people's money- Continuously grow deal flow to access new startups- Learn to utilize online tools to make better decisions- Be helpful to founders beyond the cash

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Elder Scrolls Castles: $70K Daily in Revenue

Elder Scrolls Castles is currently earning around $70k daily in revenue. It's a big IP on PC but terrible on mobile. Is this another Warcraft Rumble case? 👇 In this episode, we discuss Bethesda Softworks's global launch and performance of this mobile game. Jakub discusses gameplay mechanics, innovative features, and monetization strategies, and I talk about the marketing approach.We are very concerned about the game's long-term viability and the lack of content updates, so we are drawing parallels to other mobile games like Warcraft Rumble.The UA basically doesn’t exist, using only a few static images and one long video cut into pieces. That's pretty sad! 📺 Watch on YouTube: https://lnkd.in/d_8-3VA8🎧 Listen on Spotify: https://lnkd.in/dKfmk_2x🦄 Subscribe to the Brutally Honest newsletter: lancaric.substack.com🗣 Join the discussion in our Slack channel: https://lnkd.in/dbrDdGiJThanks a lot, Sensor Tower, for all the data!two & a half gamers

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Current Mobile Gaming Scene: Takeaways and Expert Insights

My 8 take aways + 5 Expert insights: Must see for any mobile developer to evaluate publishing! I listed top mobile game publishers over the years.My take aways go like these:✦ Azur Games reminds 2018-2021 Voodoo growth!✦ Voodoo, Rollic, SayGames and Homa;All had successful transition to hybrid casual!✦ Scopely's Monopoly Go! is the most successfulmobile game of the last 2 years. Change my mind.✦ Playtika turned on acquisitions to gain impact.✦ Zynga acquisitions are WELL paying off.✦ There is a drastic drop on downloads - (23%)So make every download count! (monetize 🤷‍♂️ )✦ No such a thing as saturated genre!(Monopoly Go!, Match Factory, Royal Match)✦ Despite lower downloads, Supercell holds its grip. (not because of Squad Busters 🙁 )My special guests ! Yağız Gür✦ SciPlay’s Alictus, Playtika’s SuperPlay acquisition & Product Madness's incubator show a significant thing: ↳ They're smartly […]

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Major issue on a GamePlan Diagnostic

A major issue we discovered during a recent GamePlan™ diagnostic: If 42% of user reviews are complaining about ads, maybe it’s time to reconsider whether heavy ad monetization is truly increasing your top-line revenue. I can’t emphasize this enough: read the reviews, talk to the players, or at least consult your community managers—they usually know best.

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Why is SuperPlay valued at $2B?

Why is SuperPlay valued at $2B? Playtika is acquiring SuperPlay for up to $1.95B, and here’s why:1. Key Facts:- Founded in 2019 in Tel Aviv, Israel- 350+ employees- Current monthly revenue: $22M (a massive +123% YoY growth!)2. Their games are crushing it:- Dice Dreams: 45.7M downloads, generating $17.6M in revenue- Domino Dreams: 10M downloads, making $4.5M in its first year3. Why the excitement?- Playtika’s deal values SuperPlay at almost 10x its annual revenue- SuperPlay is one of the fastest-growing mobile game developers- With Playtika’s expertise in live-ops and data-driven monetization, SuperPlay’s revenue is set to soar even higher- Domino Dreams can surpass their first hit, so growth potential is hugeWhat do you think? Is Playtika x SuperPlay the next mobile gaming giant? Data Souce: AppMagic

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MONOPOLY GO! x Marvel Collab Launches THIS WEEK!

🚨 MONOPOLY GO! x Marvel Collab Launches THIS WEEK! 🚨 Spider-Man, Wolverine, Deadpool, and the Avengers are joining forces with MONOPOLY GO! in an epic crossover event starting Sept. 26! As Scopely’s Senior VP of Publishing Eric Wood said, “The more the teams discussed ideas and concepts, the more excited they got, because it was very different from what you’ve already seen within the gaming space from Marvel.”🔥 Check out the trailer here:https://lnkd.in/dm9TaV-Q Who else is excited for this incredible event?

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Why Your Incentivized F2P UA Campaign Fails

Here is the link to the original article. ​​Why your incentivized F2P UA campaign failed (And how to fix it) Imagine dedicating countless hours to launching your incentivized user acquisition campaign - negotiating terms, signing contracts, aligning on creative, and meticulously setting up attribution - only to watch it underperform. As a user acquisition manager, you know the sinking feeling of seeing the data trickle into your BI system, hoping for a turnaround that never comes. A month in, the decision is made: pause the campaign. It’s frustrating, disheartening, and feels like a colossal waste of effort. But why did it fail? Incentivized advertising campaigns can go wrong for several reasons - some within your control, others not. The good news? Most issues can be fixed, and with the right adjustments, a reboot of your campaign can succeed where the […]

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Game Industry Fun Facts 2

Game fun facts episode 2, for a better and relaxed Sunday! 🌧 It's a chill and rainy day in Istanbul,📢 Which shouts time to🎮 play video games,🛀 and take it easy. What are your Sunday plans?Cheers! PS: I am finishing the campaign on Space Marine 2! Saber Interactive Take-Two Interactive Rockstar Games Valve corporation Nintendo Ubisoft

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Layers of Game LTV

Layers of Game LTV Here is a breakdown:1. Marketing How do you bring players into the game and who they are?- Target Audience: Who are you appealing to?- Relevant Creatives: Are your ads on point?- CPI (Cost Per Install): Are you acquiring users efficiently?2. Engagement How do you keep players coming back?- DAU/WAU/MAU: Daily, weekly, and monthly active users matter.- Playtime & Session Length: The more time in-game, the better.- Levels Per User: Are players progressing? This drives retention.3. ProgressionHow do you guide players through the game?- Completion Rate: Are players finishing what they start?- Late Game: What keeps them engaged long-term?- Retention: Keep them coming back for more.- Churn Rate: Minimize players leaving the game.4. MonetizationHow do you turn engagement into revenue?- Conversion & Purchase Frequency: Get players to buy and keep buying.- ARPU/ARPPU: Maximize revenue per user and […]

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Elevate Your Creative Strategy

If you’ve already been running creatives in campaigns, you should, in theory, have some data that can offer valuable insights to help shape your creative strategy. Here's how you can leverage that data:1. Assess Ad Spend PotentialMachine learning can predict success pretty damn fast. Look for ads that scale well and stay relevant. If an ad consistently attracts spend, it's likely resonating with your audience.2. Evaluate CTR & IPMCTR and IPM show how well your ad’s initial hook resonates with your target audience and its effectiveness in driving results.3. Analyze ROASROAS helps ensure your ads reach the right audience—those who will engage with your game. Monitor this from day 1 to day 30 for a complete picture.4. Check Hook RateThe hook rate reveals how many viewers watch past the first 3 seconds. A low hook rate might mean your ad […]

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