Journal

Creative Trends in Mobile Gaming – August 2024

In the ever-changing world of UA & creatives, staying ahead of the curve is essential. Here is why: 👇▶ Celebrity endorsements can significantly impact game marketing and user acquisition.▶AI is becoming increasingly important in game development and marketing strategies.▶User-generated content is influencing game trends and player engagement.▶Game creatives are becoming more sophisticated & more complex, utilizing various game features.▶Understanding player psychology in marketing strategies is crucial.▶Trends in app marketing are shifting towards more personalized and targeted approaches.▶The future of game creatives will likely involve more integration of AI and user-generated content in long format, meaning 1minutes and longer videos.As the UA landscape evolves, so do the creative trends that shape how games communicate with their audiences. Let's check the trends! Creative trends in mobile gaming - August 2024 version. Yes, that's it! 👇 📺 Watch on YouTube: https://lnkd.in/d5fX2i7v🎧 Listen on […]

Matej Lancaric September 25

Journal

Playtika Acquires SuperPlay for $2B

Two of the biggest competitors for Coin Master and Monopoly Go will be operated by Playtika 🎲 1️⃣ One year ago, in Sep’23, Playtika acquired InnPlay, the developer behind the casual casino game Animals & Coins, for $300m.2️⃣ Last week, Playtika announced a $2B acquisition of SuperPlay, the developer of Dice Dreams — the third-best casual casino game. This means Playtika will own 2 of the Top-4 games in the Casual Casino genre! Both deals follow Playtika’s strategy of buying successful studios and fueling their portfolio with resources and expertise to reach new heights. 🚀But does it work? It actually does! Animals & Coins saw its monthly IAP revenue grow by 65% after a year under Playtika’s umbrella, according to AppMagic. Yeah, it’s hardly can be seen on the chart, but it is there! 😅Do you think Dice Dreams will […]

Andrei Zubov September 25

Journal

Travel Town Deconstruction: Merge-2 Whales

Travel Town is an up-and-coming merge-2 project from a British developer called Magmatic Games. The game started buying traffic in early 2022 and has been making steady progress ever since. An especially impressive performance surge came in early 2023: downloads increased by more than two times, and revenue almost tripled. If the trend was anything to go by, this is just the beginning. The company initially prioritised Android because it's easier to launch a project marketing-wise. However, as of today, downloads and revenue are distributed almost equally between iOS and Android. That's a typical pattern in the industry. For instance, Love & Pies' sales are split between the platforms 50/50, while Merge Mansion and Gossip Harbor net more revenue from iOS. Travel Town's primary audience is located in the US. That's an important metric because the US generates more than […]

Olha Semykina September 24

Journal

Elder Scrolls Castles by Microsoft: $70K & 40K Installs a Day

The Elder Scrolls Castles 🏰 by Microsoftlaunched on 10th of September. It is doing around $70K a day in overall revenue and 40K downloads a day currently. It has some bold iterations on the genre by combining 2 different games into one 👑 😁. I am talking about the the mashup of Fallout Shelter gameplay with Reigns, the rogue lite card game that literally plays like tinder. As seen on the image, you play in the usual 2D mode, where you build your castle. On top of it your king works as the decision maker, where you select different options in moral or resource dilemmas. Most of these will affect either the happiness of your workers or even whole factions of workers. Spoiler: Angry workers will assassinate their king ☠️ happened to me already 😅. On top of this […]

Jakub Remiar September 24

Journal

Daily Missions and Rewards in Puzzle Games

The world of mobile gaming has grown incredibly diverse, with subgenres branching out and becoming increasingly specialized. Whether it’s the strategic depth of 4X games or the fast-paced excitement of shooter games, each subgenre demands a unique approach to game design and player engagement. Although specialization is highly sought after, there remains a surprising amount of overlap in the features and mechanics used across these different genres. Elements like progression systems, in-game currencies, and, importantly, daily missions are common practice, serving as universal tools to enhance player retention and engagement across the board. Daily missions, in particular, have emerged as one of the most effective tools in this regard. These missions are a staple across various gaming genres, providing players with a reason to log in and play regularly. For instance, in games like Genshin Impact, daily commissions are a […]

Ahmetcan Demirel September 24

Journal

How to Increase Game ARPU

How to Increase Game ARPU Here's a quick framework to guide you:1️⃣ Retention FirstIf your retention rate is low, focus on improving it before anything else. A leaky bucket can't be filled.Check my flowchart on improving retention - https://lnkd.in/eiREXky52️⃣ Engagement is KeyHigh engagement drives better monetization. If engagement is low, consider enhancing gameplay mechanics or adding social features to boost activity.3️⃣ Conversion MattersTurn non-payers into payers by creating a resource shortage or offering starter packs for new spenders.4️⃣ Maximize Transaction ValueSegment your players to personalize offers and adjust prices. Whales? Focus on high-value items!5️⃣ Increase Purchase FrequencyIntroduce fresh activities for your paying players and run regular re-engagement campaigns.6️⃣ Diversify MonetizationExplore multiple models like Ads and Subscriptions to capture more value.

Anton Slashcev September 24

Journal

My 2017 vs. 2024 Presentation Saga

From Stomach Aches to (Mostly) Keeping It Together: My 2017 vs. 2024 Presentation Saga 👇 Back in 2017, the mere thought of giving a presentation gave me a serious case of the jitters (read: absolute stomach ache). Fast forward to 2024, and while I'm not exactly auditioning for TED Talks, let's just say we've made some progress.Despite what you might think, I'm not the biggest fan of public speaking in front of actual humans. I'd much rather be tucked away recording a podcast in my daughter's room—no audience, no judgments, just me and the mic.I have ridiculously high standards for the talks I attend. If it's full of fluff and vagueness, you'll probably catch me rolling my eyes and, yes, bitching about the bullshit.But here's the thing: I genuinely enjoy sharing knowledge, diving into case studies with real numbers, […]

Matej Lancaric September 24

Journal

How to Stop the Bleeding When the Algorithm F You Up?

𝐇𝐨𝐰 𝐭𝐨 𝐬𝐭𝐨𝐩 𝐭𝐡𝐞 𝐛𝐥𝐞𝐞𝐝𝐢𝐧𝐠 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 𝐟𝐮*** 𝐲𝐨𝐮 𝐮𝐩? 😬 Today I will share a successful and insightful experiment that I have been running for a week with one of my clients.Let's start giving you some context:On September 9th, we started to see a HUGE DROP in organic installs that was affecting to our overall numbers. We didn't change anything in the campaigns, budgets (we were even spending more than the previous month) or the product but we were just having much less installs than usual and also less revenue.I started to analyze the organic performance and saw that from that day on, we started to lose a LOT of important keywords in the top 10. Then, I saw that AppTweak detected an algorithm change (screenshot 1) on September 14th (when all the keywords already dropped).Due to […]

David Vargas September 24

Journal

🍬 Sweet Success!

🍬 Sweet Success! Just finished a tough level in Candy Crush Saga with my last life and was rewarded with 15 minutes of unlimited lives! 🎉This perfectly timed reward is such a great way to celebrate hard work and keep me playing! 👏 Sometimes, it's the little boosts that make all the difference.Who else loves this kind of surprise in games? 🙌

Michael Kopelovich September 24

Journal

Tracking Releases & Transfers in September 2024

TRACKING RELEASES & TRANSFERS# 1 LIST OF SEPTEMBER, 2024 Hi Mobile Gaming Fanatics! 🤩📲Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫September's first list brings releases and transfers to big publisher accounts between Aug 16 and Sep 21.I've found 157 titles. 💪🔎I highlight 4️⃣ titles of them.✅ “Eternal Hero” by Supersonic from UnityA big Israeli publisher 🇮🇱 has released a stunning, high-quality action RPG. ✨“Eternal Hero” has two standout elements: game art and the deep gameplay.Its highly polished game art, with delightful details such as the excellent jump animation and the battles' SFX. ⚔️The game’s depth is also a highlight, with a character with dozens of features.Despite this depth, “Eternal” retains the easy gameplay of Hypercasual, with mechanics similar to Idle Arcade, combats that don't kill the player quickly, short dialogs, and an arrow tutorial […]

Carlos Pereira September 24

Journal

What Is NDA In The Gaming Industry?

What Is NDA In The Gaming Industry? ⚖️ Even if you are not working in the law field, you should be aware of it. (NDA) or Non-Disclosure Agreement is a legal contract that establishes a confidential relationship between two parties.- NDA can be signed right before you start working in the company. It can include different information about technologies or concepts.That's why you probably know people who can't share about what game they are making or in some extreme cases even can't name the company they are working at 🙊- Also, you can even meet NDA during the recruitment process. From my experience, I can say that I've signed several NDAs before conducting interviews with AAA gaming companies. Smaller studious are rarely doing this.- Same with game testing (Closed Beta, for example)Have you ever signed the NDA? Know any related […]

Eva Piatrushina September 24

Journal

Big News on iOS for App & Game Developers

🌟 Big News on iOS for App & Game Developers! 🎮📲We all know it: it’s cheaper to keep a user than to acquire a new one.Apple has now made that easier with its new Win-Back Offers feature.For apps & games with auto-renewable subscriptions, you can create special offers to re-engage lapsed subscribers. You can easily configure them in App Store Connect and display them to eligible customers in several key places, including:📍 On your App Store product page📍 In personalized recommendations and editorial selections on the Today, Games, and Apps tabs📍 Directly within your app or game📍 Via direct links you share through your own marketing channels📍 In Subscription settingsWith this new feature, you can:✔️ Determine customer eligibility✔️ Select regional availability✔️ Choose the discount type (Pay as You Go, Pay Up Front, or Free)We will start seeing these offers this […]

Julie Tonna September 23

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