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Review Radar #7

Review Radar #7 ๐Ÿ“ก is back with 15 games that we already covered on the podcast in last 3 months, as we keep them on our "radar" ๐Ÿ˜…. Get the latest status updates from big names such as Homa, Habby, Voodoo, Tencent, Crazy Maple Studio, Lion Studios, Game District, Burny Games ๐Ÿ˜Ž. Reelshort continues to scale, breaking $31 Mil. for last month January ๐Ÿค‘ Pokรฉmon TCG Pocket released the second set which mean they did $70 Mil. in last 30 days ๐Ÿ’น, steady on its way to $1 Bil. after 12 months from launch. Homa finally started to scale up All in Hole, making $3,5 Mil. just from IAPs ๐Ÿ˜… last 30 Days. Lastly both Impulse and Colorwood Sort are continuing to take on scale in the winner bracket ๐Ÿ˜. On the looser bracket, Valve's Deadlock has run out of […]

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Gaming AdTech: Bigabid raises $25 million Series A

The round, led by MobilityWare, will fuel expansion and enhance ad-based gaming models. Bigabid, a data-driven ad-tech company specializing in machine learning (ML) based solutions, has raised $25 million in a Series A round and signed a cooperation agreement with the gaming company MobilityWare to expand its media activity in the gaming sector. The companyโ€™s $3 million Seed round took place in 2016. The companyโ€™s CEO, Amit Flohr, told Calcalist that Bigabid faced challenging years in its early stages, but now that it is profitable, it has decided to raise new capital. โ€œMobilityWare and several leading angel investors participated in the round. Weโ€™ve had many offers to raise funds, but I didnโ€™t want to dilute the shareholders. I was looking for an investment that adds strategic value, which makes the collaboration with MobilityWare especially important. The funds will also be […]

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Mobile Gaming Today: 45

Hola Fam โ˜ƒ๏ธ I guess many of you are in Gamesforum Barcelona right now. Perfect time for it. ๐Ÿ•บ๐Ÿป ENJOY! Soooo - Lezgo ๐Ÿ‘‡๐Ÿป Mobile Marketing ยป Surprise, Youโ€™re Hooked: The Fun World Of Gacha Games ๐Ÿ“ฉ Mobile Ad Monetization Newsletter #8 ๐ŸŽฎ Color Block Jam by Rollic scaled to $300K A Day ๐Ÿ“ข How Top 100 Games implement Interstitial Ads & IAP ๐Ÿ’– Love this rolling offer design in Coin Master! ๐Ÿ› ๏ธ 25 Live-Ops Features Starter Pack ๐Ÿ”ฅ Not just great gameplay, master Live Ops. ๐Ÿ” Google Ads will cannibalize your organic traffic ๐Ÿ‘‹ โ€œWelcome Back!โ€ screen from Travel Town by Moon Active Industry Highlights ยป Casual Games Report 2024 by AppMagic ๐ŸŽฐ Playtika Owns 4 of the Top 10 Casual Casino Games ๐Ÿ“ˆ Evolution of F2P Monetization in Premium Games ๐ŸŽฏ 9 truths about game product management. โš–๏ธ […]

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Market size isn’t venture scale.

When VCs pass on investing, the most common reason cited is "market size isn't venture scale." But there's a deeper layer worth examining. While market size is indeed critical - you need a massive market to generate venture-scale returns - what often goes unspoken is the founder's capacity to capture that market opportunity.Think of it this way: you might be operating in a $50B market, but if your execution strategy, go-to-market approach, or leadership capabilities can only capture a tiny slice of it, the massive market becomes irrelevant. The best founders demonstrate not just market understanding, but also the strategic thinking, adaptability, and execution horsepower to dominate their space.This is why VCs obsess over founder-market fit. It's not enough to point at a huge market; we need to see the founder's ability to build and scale an organization that can […]

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Blue Ocean Subgenres in Mobile Gaming in 2025

Blue Ocean Subgenres in Mobile Gaming in 2025 Here's a structured look at market size, growth, success rate, and oligopoly index:--- ๐—•๐˜† ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ: ---๐Ÿญ. ๐Ÿฐ๐—ซ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† โ€ข Revenue: $7B in 2024 โ€ข YoY growth: 14% โ€ข Success rate: 14.8% โ€ข Top games of the genre: https://lnkd.in/eub3cEKu ๐Ÿฎ. ๐—œ๐—ฑ๐—น๐—ฒ ๐—ฅ๐—ฃ๐—š โ€ข Revenue: $2B in 2024 โ€ข YoY growth: 31% โ€ข Success rate: 5.8% โ€ข Top games of the genre: https://lnkd.in/eSU2EBSG ๐Ÿฏ. ๐—ฅ๐—ผ๐—ด๐˜‚๐—ฒ๐—น๐—ถ๐—ธ๐—ฒ โ€ข Revenue: $436M in 2024 โ€ข YoY growth: 44% โ€ข Success rate: 4.3% โ€ข Top games of the genre: https://lnkd.in/eFGy73ux ๐Ÿฐ. ๐— ๐—ฒ๐—ฟ๐—ด๐—ฒ ๐—š๐—ฎ๐—บ๐—ฒ๐˜€ โ€ข Revenue: $1.2B in 2024 โ€ข YoY growth: 94% (!) โ€ข Success rate: 1.4% โ€ข Top games of the genre: https://lnkd.in/eJGWpT8i --- ๐—•๐˜† ๐—ฑ๐—ผ๐˜„๐—ป๐—น๐—ผ๐—ฎ๐—ฑ๐˜€: --- ๐Ÿญ. ๐—๐—ผ๐—ฏ ๐—ฆ๐—ถ๐—บ๐˜‚๐—น๐—ฎ๐˜๐—ผ๐—ฟ โ€ข Downloads: 520M in 2024 โ€ข YoY growth: 42% โ€ข Success rate: 11.7% โ€ข Top games of the […]

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Mobile Ad Monetization #9

The โ€œBritish Invasionโ€ was a cultural phenomenon in the mid-1960s, when rock and pop bands from the UK became popular in the USA. Today, thereโ€™s a similar global trend in mobile gaming: Vietnamese-made ad-driven mobile games are taking the global download charts by storm. In December, the 10 largest publishers from Vietnam were downloaded 143 million times (thatโ€™s a lot). Looking at the top 25 mobile game studios by downloads, 4 out of them are Vietnamese. iKame, a Vietnamese studio based in Hanoi, is about to overtake Outfit7 as the 7th largest studio in absolute download terms. Undoubtedly, thereโ€™s a โ€œVietnamese Invasionโ€ in mobile gaming. So, letโ€™s look at the main Vietnamese studios that are leading the charge to take over the download charts and estimate their ad revenues. * Top 25 publishers by global downloads December 2024. Vietnamese developers […]

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Casual Games Report 2024

Casual Games Report 2024: Following 5 Routes to SuccessAppMagic's much-anticipated 2024 report is now live.This year, weโ€™re diving into key trends across 5 genres in Tier-1 West: Match-3 with Complex Meta, Merge-2 with Complex Meta, Match 3D, Sort Puzzle, and Casual Casino ๐ŸŽฎ Inside, weโ€™re answering big questions like:โ€” What are todayโ€™s hottest genres, and how can you spot the next big one?โ€” Why does market structure matter more than genre growth?โ€” How are UA challenges reshaping monetization strategies?But most importantly, the report highlights that even during the most challenging times, there are opportunities to thrive across genres of all sizes, complexity, and competitiveness.Enjoy the read!

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Biggest Gaming M&A Deals of 2024

2024 was a year of strategic acquisitions and divestitures, showcasing a variety of deal types:โ˜‘๏ธ Keywords Studios was taken private in a $2.8B deal, marking the largest M&A transaction of the year.โ˜‘๏ธ Easybrain divested to Miniclip for $1.2B, signaling a strategic shift in the casual gaming space.โ˜‘๏ธ Jagex was acquired by private equity firms for ~$1.1B, highlighting the growing role of PE-backed investments in gaming.With a shift towards long-term value and strategic partnerships, M&A activity in gaming is shaping the industry's future. ๐Ÿ“Œ For the full breakdown, check out IG latest Gaming Deals Report.

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Social games platform Little Umbrella secures $2 Million

It will use the funds to scale its live ops operations and fast-track the launch of new titles. AI-powered social games platform Little Umbrella has raised $2 million in a seed funding round.  Little Umbrella said it will use the funds to scale its live ops operations and fast-track the launch of new titles powered by Playroom, its cross-platform social game kit.  Investors who participated in the latest round include Virtual Reality Fund (VRF), a16z speedrun, Mark Pincus's Workplay Ventures, Ubiquoss Investment, Disrupt.com, Breakpoint Ventures, GFR Fund, and angel investors Matt Bilbey and Ryan Peterson all participated in the round.  Little Umbrella is creating social games using AI with a focus on cross-platform gameplay and adaptive mechanics. Their game, Death by AI, launched last year and quickly gained over 20 million players in three months. It's available for free on Discord, web, […]

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How Top 100 Games implement Interstitial Ads and IAP

Fifteen years ago, in-app purchases were introduced to mobile games, and free-to-play mobile video games were born. This industry has come a long way, and it is estimated it will generate 49% of overall revenue in the games industry, with a total of almost 93B USD, according to NewZoo. Games have evolved tremendously during this time, and so have monetisation models. In this article, we are going to cover an important part of the monetisation of mobile games - ad monetisation with a particular focus on interstitial ads and any in-app purchases (IAPs) connected to them. Which games were analysed? We started off with a list of the top 100 downloaded games in September 2024, according to AppMagic . Among these 100 games: 81 of them had ads (we used the โ€œcontains adsโ€ flag on the Google Play Store product page to […]

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How to Balance Your Mobile Game

How to Balance Your Mobile Game ๐—ž๐—ฒ๐˜† ๐˜€๐˜๐—ฒ๐—ฝ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ฏ๐—ฎ๐—น๐—ฎ๐—ป๐—ฐ๐—ถ๐—ป๐—ด: 1. Identify core values to ensure fairness and long-term player trust.2. Separate critical and non-critical resources (progression vs. cosmetics). 3. Implement a difficulty curve that challenges without overwhelming. 4. Use analytics to spot and fix issues early. 5. Gather player feedback through surveys and community channels. 6. Adapt continuously: balance is an ongoing process. ๐—ž๐—ฒ๐˜† ๐—ฐ๐—ผ๐—ป๐—ฐ๐—ฒ๐—ฝ๐˜๐˜€ ๐˜๐—ผ ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐—ฑ๐—ฒ๐—ฟ:โ€ข Symmetry vs. Asymmetry: Decide if players start equally (Chess) or with unique strengths (StarCraft).โ€ข Feedback Loops: Positive loops amplify success; negative loops maintain fairness.โ€ข Power Curve: Ensure power progression feels natural and rewarding.โ€ข Difficulty Curve: Gradually increase the challenge to match player skill.โ€ข Power Creep: Avoid making old content obsolete with new updates.๐—ง๐—ต๐—ฒ ๐—ณ๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ถ๐—น๐—น๐—ฎ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐—ฎ ๐˜€๐˜๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ด๐—ฎ๐—บ๐—ฒ ๐—ฒ๐—ฐ๐—ผ๐—ป๐—ผ๐—บ๐˜†: โ€ข Stable currency: Prevent inflation to maintain trust. โ€ข Rational pricing: Reflect […]

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AI in Gaming Has Flopped

๐—”๐—œ ๐—œ๐—ก ๐—š๐—”๐— ๐—œ๐—ก๐—š ๐—›๐—”๐—ฆ ๐—™๐—Ÿ๐—ข๐—ฃ๐—ฃ๐—˜๐——. Humanity may be on a colossal technology frontier, but gaming is being dragged along with AI. Instead of surfing atop the wave, it's retreated to the wake. Gaming has historically been the first-best use case for new technology, so where did it all go so wrong? In the 26 months since ChatGPT launched, Web3 has made more tangible progress than AI gaming applications. Any technology outpaced by Web3's progress is in danger of irrelevance. And it's for good reason: so far, AI's visible footprint in games has been limited to a series of Cosmic Lounge press releases (I want my match-3 levels!) and a sixth finger in Call of Duty key art. Everything else appears to be cheap VC slideware or corporate investor day fantasies. It's true that gaming effectively subsidized the AI revolution by […]

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