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Royal Match: The Secret Event

I’m a big fan of Royal Match, especially their LiveOps and Feature system so I couldn’t miss their latest event. However, I have mixed feelings about it: as a Player – I absolutely love it. as a Producer – I was surprised by this NEW feature. Are you curious to know WHY? Let’s dive into it below. NEW Event ‘Super Duke’ A/B-testing We’ll dive into this Event in more detail soon, but before that, I want to share with you some interesting information: First, I got access to this Feature at the start of August. However, by the end of the month, they had Turned it off. Additionally, not all Players had this Feature. For example, my friends didn’t have it. Discussions in the Facebook fan group revealed that only a few players could try it (more on that later). This leads us […]

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287.000 Digital Visual Artists in USA Alone

There are 287.000+ Digital Visual Artists in USA alone, 68.000 on LinkedIn. What do these Game Artists do though?Game Art is crucial in every game. WHY?Because they make EVERYTHING you see on screen.Working in every aspect of the game;From idea to design, and to development.Here are some of the titles and what they do:✦ Art Director↳They decide how the game should look and feel, ↳Oversees the visual style of the game.✦ Concept Artist↳They draw ideas of in game assets and how theyshould look like before anyone makes them.✦ 3D Artist ↳They make the characters and worlds in the game look like real 3D objects you can walk around.✦ Animator↳They make characters and objects move.<insert I like to move it move it 🎵 song here>↳Animators bring characters and assets to life.✦ Technical Artist↳They make sure the game runs fast.↳Act as a […]

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Top AI Tools for Game Development:

Here are the top AI tools for game development: 1. Runway ML - AI-powered video editing and VFX tool for content creators.• Link: https://runwayml.com2. Meshy 3D - Generates 3D models using AI for faster game development.• Link: https://meshy.ai3. Leonardo AI - AI tool for creating detailed 2D art and game assets.• Link: https://www.leonardo.ai4. GPT o1-mini - Text generation AI for creating dialogues, scripts, and narrative• Link: https://openai.com5. Ludo AI - AI for automating game design concepts and brainstorming ideas• Link: https://ludo.ai6. Cascadeur - AI-assisted animation tool for smooth and realistic character movements.• Link: https://cascadeur.com7. Inworld AI - AI-driven tool to create intelligent and interactive NPCs.• Link: https://www.inworld.ai8. Nvidia ACE - AI platform for realistic NPC interaction and behavior in games.• Link: https://www.nvidia.com9. Aiva AI - AI music composition tool to generate soundtracks for games.• Link: https://www.aiva.ai10. ElevenLabs - AI-powered voiceover […]

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Satisroom: Perfectly Organize by FALCON Game Studio

🚀 RISING IN THE CHARTS 📈”SATISROOM” BY FALCON GAME STUDIO Last week we were surprised by a new leader in worldwide game downloads. 🥇💫 “Satisroom: Perfectly Organize” by FALCON GAME STUDIO 💫Released in July, “Satisroom” blew through millions of downloads in September.Do you want to know the secret of this skyrocketing growth? 🤔👇 Go through the slides below and find out. 👇All data from AppMagic. 💯

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Super Smart Advertising of Last War by Rivergame

This is super smart advertising by Rivergame's Last War 😁. By getting the actor Antony Starr, the marketing team cleverly created situations in the ads that heavily imply his major role (Homelander from The Boys series) even though, they probably don't have the rights for the series 😅, just for the actor. Despite not having the superhero costume, just by adding his signature laser eyes and his "unique" humor, you won't even notice that this is not Homelander. It fits really naturally, no Batsuit or Spiderwebs are needed to instantly recognize your favorite "superhero" 😎. Lately celebrity & IP crossover advertising in mobile gaming has seen an uptick, especially with the Squad Busters launch campaign, Royal Match Cameo usage, and now with the Monopoly GO Marvel in-game event. Maybe by the end of the year, we won't have fake ads […]

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Voodoo x Hasbro Collab is Back in Mob Control

The Voodoo x Hasbro collab is back in Mob Control, and I’m loving it! 🎉 Bringing Transformers into the game feels like the perfect fit. With characters like Optimus Prime and Megatron, this partnership takes the player experience to a whole new level. 🚀 Not only does it make the game more fun, but it also shows how smart Voodoo is with their hybrid monetization strategy. By adding a huge franchise like Transformers, they're giving players more reasons to engage and maybe even make a few extra in-app purchases. 💸What do you think? Is this the kind of crossover that keeps you coming back for more?

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Mobile Ad Spend in US by Industries

Simple, although very powerful data showing changes in the mobile ad spend in US by industries (based on eMarketer). Why it is important?▪️ Growth: It shows how verticals like Retail, CPG are getting strong on Mobile. ▪️ App Monetization: With approximately 80% of mobile ad spending occurring within apps, this shift indicates a change in app monetization strategies, especially towards hybrid models. This is crucial for mobile games, as increased non-gaming ads within them signify a move towards true hybrid monetization with potentially lower cannibalization rates. Since eCPMs for these ads might not be tied to in-app purchase probability, it allows for diversified revenue streams.▪️ Industry-Wide Shift: This trend reflects the adoption of data-driven strategies, user acquisition (UA), and measurement techniques, previously common in mobile gaming, by other sectors like retail. ▪️ This is evident in the job market, where […]

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I’m 44, and I joined IT in my 3rd year at university.

I'm 44, and I joined IT in my 3rd year at university.After 25 years in tech and 12 in GameDev, I've seen the industry change - rapidly.But one thing has stayed constant:THE RACE FOR SKILLED PROS.What surprises me sometimes is that age bias still creeps in, especially after 50.• Years of expertise• Strong networks• Niche skillsThese give older developers an edge that many studios value.Studios need their knowledge.🔴 But here’s the real question:Is the gaming industry doing enough to preserve the craftsmanship of older developers?• Crunches, cancellations• Ever-accelerating timelines• Constant shifts in technologyThese are the realities of the gaming world.And with all this pressure, investing in talents with decades of experience doesn’t always get top priority.Yet, studios still want these pros out there, producing.Because that’s where the money is made, and where they shine.🔴 But here’s the punchline:If we want […]

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Optimizing FTUE: First 30 Minutes of 30 Top Casual Games

Here are the key takeaways for optimizing FTUE based on the first 30 minutes of 30 top casual games: 1. Gameplay 🎮• Early levels introduce core mechanics.• No tough levels early on; ease players in.• 33% of games offer bonus levels within the first 30 minutes.2. Onboarding 📚• Tutorials usually last up to 4 levels.• Games without meta start with core mechanics.• Meta-based games dive straight into the story.3. Mechanics ⚙️• Expect 1 to 4 new mechanics in the first levels.• First in-game booster: introduced at level 7.• First per-level booster: introduced by level 9.4. Progression 📈• Players win almost 100% of the time in the first 30 minutes.• Most players complete 15-20 levels within this period.5. Monetization 💰• Ads are not introduced early on.• Players receive premium rewards worth up to $5.• First offers appear after 20 minutes.6. Miscellaneous […]

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Actual mobile game launch process that works.

Actual mobile game launch process that works. Use proven techniques instead of your “way”:Your potential players want to see your game.- They want to see your crazy creatives,- They want to see actual game play,- They want a peak at progress and rewards,- They want to spend time in your game…Anyone can make a “game”.You are the only one that can make it “Unique.”When its you vs any developer out there,Make sure you are taking the right steps.Are you ready?Cheers! PS: Are you hesitating on taking these steps? Call 99-LAUNCH-MY-GAME and get a 110% discount + 5 game testing sessi…JUST KIDDING.

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Unpacking the “Lava Quest” Live-Ops Event in Mobile Games

Co-written by Michael Kopelovich & Constantin-Alexandru Iorga The Lava Quest event has gained prominence as a Tier 1 live-ops event that blends competition, excitement, and clever psychological motivators to keep players engaged. Inspired by the battle royale mechanic, similar to Candy Crush’s "Candy Royale," Lava Quest has become a popular feature in match-3 games, including Royal Match. Although we may be a bit late to the party as this event has been running for quite some time, its popularity hasn’t waned—on the contrary, it has continued to grow and expand into other games and genres. This is why Constantin-Alexandru Iorga and I thought it would be interesting to break down the psychological aspects and design mechanics of Lava Quest, examining how it drives engagement and monetization. In this article, we’ll explore the core mechanics of Lava Quest, its psychological triggers, […]

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