Journal

Hey, FAM! What’s up? 🥃 Drink talk Back in action from a vacation! Just came back from Maldives! Took that time off to record an album. Yes, absurd. But we released an album. Quest for a Half Gamer. Give it a listen! And most important: Bonus! 🦩Tip of the week People often ask how to get low CPIs in any ad platform Finding a low CPI is like trying to catch a Legendary Pokémon in the wild; it requires strategy, patience, and a sprinkle of luck! Here are the keys to help you snag those installs without emptying your wallet: Targeting: Get those audiences dialed in! Use customer segmentation and target specific demographics to reach those users who are more likely to install your app—like finding the right squad for your Fortnite team! Creative Assets: the magic of eye-catching ad […]

Monetization in emerging markets presents a significant challenge. However, given the slowing download growth across most mobile categories (both gaming and non-gaming), it's a crucial consideration for any growth strategy. This is particularly true because data reveals that users in emerging markets, especially younger audiences, demonstrate much higher engagement and spend significantly more time on their mobile devices compared to their Western counterparts.Compelling data from GWI's 2024 research highlights the amount of time users in various age groups spend on mobile. This data suggests that markets like Indonesia and Brazil are poised to be key drivers of mobile growth in the coming years.#insights #data #mobile #mobilegaming #nongaming

HYBRIDCASUAL IS ON FIRE!SCREW MASTER 3D I got it, again! 💪🎖️In my Tracking Releases and Transfers of November, I highlighted “Disassembly Master”, an innovative Screw Puzzle launched by Supersonic from Unity and developed by EO Games.Renamed to “Screw Master 3D”, this awesome title is blowing the charts! 🔝Yeap! It sounds like a new Hybridcasual hit! ✨As I said in November's post, the main difference of “Scream” is its popular metagame design.At the end of each level, household objects are released to fill rooms, creating a clever connection between the game's mechanics and narrative.However, the Supersonic and EO Game teams have been adding new features. 💡The main new addition is the level collections, which open up new gameplay journeys.It also includes a park that's a little different from the well-known city builder.The park is animated and has collectible pets.The first pet […]

Top 10 Tripeaks Solitaire Games: Can King’s New Release Ace the Market?♣️ Candy Crush Solitaire is going global today! But is the market welcoming? Let’s find out! 👀💸 Just 2 games dominated over 80% of the market revenue in 2024, while the majority of top 10 faced a revenue decline in 2024 compared to 2023. 👑 Solitaire Grand Harvest dominates with $213M revenue in 2024, leading its closest rival by over 70%.😮‍💨 Meanwhile, 7 out of the top 10 didn’t even hit $10M per year.While the two leaders have been controlling the market for a long time, Monopoly GO! showed us that big shifts can happen fast, right? 🚀