Journal

The untold truth about game live ops: How you think you should use your data:✦ Manually trigger campaigns, ✦ Segment users by static groups,✦ Send the same offers and missions to all players,How you actually can use data:✦ Personalize game features and offers in real-time:↳ Based on player behavior with different goals.✦ Create live segments that dynamically update: ↳ For tailored marketing and user experience.✦ Automate journeys with trigger-based campaigns:↳ To live player behavior for smoother engagement.All can be easily done with Dive Make your players WANT to play your game.Don’t force them.Cheers! PS: Sending a quick message to Hadara Alook is a beginning on your data result driven journey.hashtag#videogames hashtag#gamedevelopment hashtag#data hashtag#tech

How We Can Help Here are a few reminders of how we can help—and thank you for subscribing: CREATIVE STRATEGY for new and established games that are stuck: watch my talk from Google GameCamp or reach out.GAMEPLANTM diagnostic: I had three meetings at PGC Helsinki today, tackling how to cut through the noise. We’ve helped companies such as Huuuge Games, Etermax and Netflix with the strategy that delivers results. About GamePlan. GROWTH & CREATIVE PROGRAMS: After the diagnostic phase, we offer implementation programs covering marketing analytics, user acquisition, ASO, and creative communication. Book a call How to Choose Your AI Note-taker Did you know professionals spend over 20 hours a week in meetings? Before AI, note-taking was manual and often disruptive. But now, with AI meeting assistants, you can automate transcription, task management, and summaries, freeing up time for what […]

🚀 Getting Started with Mobile Advertising Revenue: Part 1 of 5 📈 🔑 Essential Terms to Know:- eCPM (Effective Cost Per Mile) 💵: What networks pay for 1,000 impressions.- Fill Rate 📊: Percentage of ad requests filled by networks.- Ad Revenue 💰: eCPM + Fill Rate = Your earnings.- AdARPDAU (Average Revenue Per DAU) 📈: Key metric to track daily ad performance.- Ad Viewer Rate 😎: Aim for Rewarded (45%+), Interstitial (60-70%+), Banner (70-80%+).📌 Rules of Thumb in Ad Monetization:- How many networks do I need? Start with 4 for $100-1K/day, and scale up as you grow. If not you will miss out on revenue. 📈- Why can’t I add 20 networks? Too many SDKs can crash your app. Keep it manageable! 🛑- How do I know if a network is adding value? Look for a Share of Revenue ≥ […]

My honest advice for every game developer in the market: (after reviewing 100+ games this year)Trust on strong game design fundamentals.↣ No game has it all figured out,↣ At all times, start with focusing on players first,↣ There is always an opportunity for design twists.Analyze.Imagine.Focus.Do it.Build your game from proven design principles.Not from monetization and paywalls.Cheers!PS: What design choices of you made, came back with positive outcome?Thanks for the inspiration Roberto Ferraro, follow him for more! hashtag#gamedevelopment hashtag#gamedesign hashtag#videogames

Here are the top mobile game launches of 2024 so far: 𝟭. 𝗦𝗾𝘂𝗮𝗱 𝗕𝘂𝘀𝘁𝗲𝗿𝘀 (https://lnkd.in/e5D_Hpfd ) • Publisher: Supercell • Release Date: May 2024 • Genre: Mid-core; Action-Brawl • Monthly Revenue: $6.7M • Total Downloads: 44M 𝟮. 𝗗𝘂𝗻𝗴𝗲𝗼𝗻 & 𝗙𝗶𝗴𝗵𝘁𝗲𝗿: 𝗢𝗿𝗶𝗴𝗶𝗻𝘀 (https://lnkd.in/eegX8Zc5) • Publisher: Tencent • Release Date: May 2024 • Genre: Mid-core; Action RPG/MMORPG • Monthly Revenue: $78M • Total Downloads: 6.4M 𝟯. 𝗟𝗼𝘃𝗲 𝗮𝗻𝗱 𝗗𝗲𝗲𝗽𝗦𝗽𝗮𝗰𝗲 (https://lnkd.in/eVhvSpTH) • Publisher: Paper Games • Release Date: January 2024 • Genre: Mid-core; Visual Novels, Adventure • Monthly Revenue: $21.4M • Total Downloads: 15M 𝟰. 𝗦𝗰𝗿𝗲𝘄 𝗝𝗮𝗺 (https://lnkd.in/eqDPrJAi) • Publisher: Rollic Games • Release Date: January 2024 • Genre: Hybrid-Casual; Logic Puzzle • Monthly Revenue: $5M • Total Downloads: 7.3M 𝟱. 𝗭𝗲𝗻𝗹𝗲𝘀𝘀 𝗭𝗼𝗻𝗲 𝗭𝗲𝗿𝗼 (https://lnkd.in/esSN6z9V) • Publisher: COGNOSPHERE • Release Date: June 2024 • Genre: Mid-core; Action RPG/MMORPG • Monthly Revenue: $20.6M • […]

I spent 4000 days at Gameloft. One day my team and I were very close to burn out. We were scaling fast..Growing pains ..When in the moment, we had to conquer.To accomplish objectives.The hamsterwheel effect was strong.Every day felt like a fight, and we needed to look at the bigger picture.Because constant challenges lead to burn out.Running a game studio can be overwhelming at times.- Challenges to face- Obstacles to overcome- Goals to be met- Projects to be deliveredAnd the list goes on. But taking a step back to look at the long term vision.Can make or break the deal for your game studio.Because it allows for you to put things in perspective.Long term goals must be set as priorities.Don't put out fires daily.(cloning yourself is not an option)Set time to prevent them strategically. PS. If your game studio is […]

I've been exploring Legend of Mushroom's 🍄 approach to community building on Discord, and I’m really impressed with the variety of channels they offer to keep players engaged. Here are some standout channels that other games could consider incorporating into their own Discord strategy: 💬 Suggested Groups and Ways to Engage Your Discord Audience:1. 📢 Announcements & Updates: - Channels like announcements, game-updates, and gift-codes keep players informed about everything from new features to free rewards. Keeping communication clear and frequent builds trust and loyalty.2. 🎉 Community Engagement: - Channels like community-events and pal-design-contest invite players to participate in fun events, share ideas, and contribute to the game's development. These are great ways to keep your community active and involved.3. 🛠️ Support & Feedback: - Dedicated channels for contacting mods, reporting bugs, and offering suggestions allow players to share their […]

✅ Green and 🚩 Red Flags for Game Producers: 🚩 Red Flags:- Ignoring player feedback and focusing only on profit.- Believing personal "vision" outweighs market research.- Adding AI features just because competitors are.- Pushing for deadlines at the cost of quality, skipping strategic planning.- Micromanaging the team and disregarding their input.- Overlooking quality assurance, expecting players to report bugs.- Treating burnout with quick fixes like pizza instead of real solutions.- Insisting on strict office presence, underestimating flexible work.✅ Green Flags:- Player feedback is a priority, tied directly to the game's success.- Decisions are guided by market insights and true innovation.- Strategic planning balances deadlines and quality.- Teams are empowered, with every voice heard and a focus on work-life balance.- Quality assurance is a top priority, aiming for the best player experience.- Burnout is addressed with meaningful support and well-being initiatives.- […]

🎣 Just came across something cool in Fish of Fortune by Whalo! They’re offering a chance to win up to 1000 free spins just for sharing your experience on video. 📹 Not sure how many players actually participated, but it’s still a nice way to engage the community and get players involved. Plus, who doesn’t love free spins?! 🎉hashtag#FishOfFortune hashtag#MobileGaming hashtag#GameEngagement hashtag#FreeSpins hashtag#Whalo

Ad monetization trends in mobile games for September - UA is driving game design & admon, but "It's all about ad placements." 👇 Felix brought graphs, gameplay, and insights! Some takeaways from the last episode:▪️ User acquisition is increasingly influencing game design & ad placements.▪️ Hiding content behind ads is a growing trend. Again!▪️ Ultra casual games are gaining popularity due to their accessibility.▪️ Innovative monetization techniques are emerging in the gaming industry.▪️ Ad revenue-based games are shifting towards subscription models based on App business.📺 Watch on YouTube: https://lnkd.in/dT2XGzSd🎧 Listen on Spotify: https://lnkd.in/dfw9ViiY🦄 Subscribe to the Brutally Honest newsletter: lancaric.substack.com🗣 Join the discussion in our Slack channel: https://lnkd.in/dbrDdGiJThanks a lot, Sensor Tower, for all the data!Jakub x two & a half gamers