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Match-3 Games in Türkiye: Good Job Games Raises $23M

As reported by VentureBeat, Good Job Games, a fast-rising Mobile Game Developer from Turkiye, has secured a massive $23 million in seed funding to cement its place as a major entertainment powerhouse. The round was led by Menlo Ventures and Arcadia, the new gaming fund launched by Tripledot co-founder Akin Babayigit. For a company founded in 2017, waiting eight years before raising external capital is unusual. But Good Job Games never needed outside investment—until now. Led by Ilker Ilicali and Nazim Akmandil, the company has thrived on its own momentum, quickly becoming a hypercasual gaming giant with over three billion downloads. It sold its hit game Zen Match and has since doubled down on revolutionizing the match-3 genre, with Match Villains leading the charge. “We built Good Job Games without external funding, powered by our team’s passion and craftsmanship,” said […]

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Your LiveOps not working effectively without branches?

⚒️💥 Let’s break down complex things in simple words. Have you ever heard of 𝗯𝗿𝗮𝗻𝗰𝗵𝗲𝘀 in LiveOps?In the meantime, without branches, your team’s workflow is slower, faces development conflicts, and increases the risk of delivering wrong balance to the main game version 🫢 Check out this 𝟭-𝗺𝗶𝗻𝘂𝘁𝗲 𝗴𝘂𝗶𝗱𝗲 to learn what branches are and how to integrate them into your workflow.

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Mobile Gaming Today: Beyond China & AI Wars

Moin Fam, Seen the hot news? Smt big, PRETTY BIG 👇🏻 🇨🇳 China’s AI Revolution: Manus, the Game-Changer While we’re all busy watching American AI Stars ChatGPT & Musk’s Grok, China just dropped Manus, ‘Game-changer Super-smart AI’. Chinese call it “First General AI agent.” » Better? “OpenAI-killer” 😅 👌🏻 Top Gaming Content » Collectible Albums: Motivation for Players Casual games thrive on simplicity, but long-term engagement needs fresh incentives. Collectible albums deliver just that, turning virtual card collecting into a compelling progression system that boosts Retention & Monetization without disrupting gameplay. Hits like Monopoly Go & Royal Match prove their power, and as Devs refine the concept, new variations will emerge. The secret? Refreshing albums with Quality Content & Meaningful Goals. Panini sticker books & Pokémon cards have been around for quite a while. 🤟🏻 Game of the Week » […]

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Felicity Games Secures $3M Seed Funding

India-based mobile game publisher Felicity Games has secured US$3 million in seed funding. The round was led by 3one4 Capital, with participation from T-Accelerate Capital in Singapore and MIXI Global Investments in Tokyo, as well as existing investors DeVC and Visceral Capital. Founded in 2023 by Anurag Choudhary, Felicity Games specializes in publishing hybrid-casual games. The company reported over US$1 million in annual recurring revenue and more than 1 million downloads of its key titles, Seek & Find and Nova Solitaire. VP at 3one4 Capital, Sonal Saldanha said:“The gaming industry has changed significantly, with mobile adoption and new advertising rules reshaping how games are built, discovered, and monetized. These shifts create opportunities for new companies to emerge.Felicity is taking a first-principles approach to building a substantial gaming business from India by leveraging exceptional talent, operational efficiency, and rapid execution. We […]

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China’s AI Revolution: Manus, the Game-Changer

A huge shift is happening in the AI world, shaking things up big time. While everyone is busy watching American AI Stars like famous ChatGPT & Musk's Grok, China just casually dropped Manus, a super-smart AI that's changing the game completely. They call it “the first general AI agent.” Many already name it the "OpenAI-killer". 😅 https://www.youtube.com/watch?v=K27diMbCsuw&ab_channel=ManusAI A cool startup in China, created by Monica Manus isn't your regular AI chatbot. It's more like an AI super-agent that can do some pretty wild things all on its own. Imagine an AI that can check resumes and pick out the best ones, analyze stock markets with spooky-good predictions, build websites from scratch, and even manage entire online projects without any human help. https://www.youtube.com/watch?v=UIVADiGfwWc&ab_channel=Fireship While other AI agents are useful for idea generation, Ji said Manus AI “delivers results” without much human […]

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Mobile Game Leaders: February 2025

Hallo, Hei, Ahoj & SELAM! Welcome to the Feb'25 version of Mobile Game Leaders 🦄 Data source: AppMagic Global Leaderboard: Game Publishers Just Hypercasual? Ad Creative World Keep an eye on Saudi Arabia & Mintegral. Big moves there 👇🏻 Out of 207,000 Creatives on iOS Top GEOs by Impression US: 32% UK: 8% Japan: 7% Saudi Arabia: 7% Germany: 4% South Korea: 4% France: 4% Canada: 4% Turkey: 3% Australia: 4% Top Ad Networks by Impression Mintegral: 40% Facebook: 26% AppLovin: 11% Smadex: 6% Unity: 4% Out of 348,000 Creatives on Android Top GEOs by Impression Indonesia: 14% Mexico: 12% Brazil: 12% India: 10% US: 9% Turkey: 6% Saudi Arabia: 4% Ukraine: 4% Top Ad Networks by Impression Mintegral: 34% AppLovin: 30% Facebook: 14% AdMob: 10% YouTube: 3% Unity: 2% Global Games Leaderboard #1 Block Blast by Hungry Studio is on fire! […]

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Magic Sort by Grand Games continues to scale to $120K per day

Magic Sort by Grand Games continues to scale to $120K per day 🤑 doubling its daily revenue from the last time we looked at it in January episode. It is currently the #1 sort genre game by IAP revenue, even taking over Hexa Sort by Lion Studios (Hexa still makes a lot of ad revenue on top of this, of course 😅) I would have guessed that there would be some major feature added in the meantime in Magic Sort, but it seems the team is just rigorously updating the game with more and more levels, which just shows how level design and content frequency is the backbone of this genre 🛠️. But I am still guessing that we will see elements from Royal Match, such as the event metagame and collectible album, being added in the next few months. […]

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Ever heard of the Influencer Management funnel?

🔻 Ever heard of the Influencer Management funnel? ➡ Only about 60% of the influencers you reach out to will respond to your outreach. ➡ Of those, only 42% will be interested. ➡ Of the ones that are, only 63% will be affordable or available. ➡ And ultimately, only 63% of those will go live. This means that only about 10% of all the influencers you initially consider will end up going live. This is usually how the influencer booking process goes. And it's one of the main reasons why I’m always advocating for teams to put aside their preferences and just trust the data. You cannot afford to be picky right from the outset. Availability, affordability, responsiveness - these factors will whittle down your options well before subjective preferences need to come into play.So just ensure the data aligns […]

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Influencer Marketing: Go Big or Go Home?

'Go big or go home' is the WORST advice... At least when it comes to influencer marketing 😉You DO NOT have to work with big influencers to see impact. You don’t need someone ‘famous’ for your campaigns to be profitable. It’s true: mega-influencers can be very effective for amplifying reach.But when it comes to driving performance impact, you often need additional tactics like custom assets to see positive ROI.And they’re expensive- we're talking six or seven-figure budgets.The reality is that mega-influencer collaborations are often driven by brand-awareness goals and evaluated based on posterity and vanity outcomes rather than ROI. When you have tighter budgets and performance targets, micro-influencers are your best bet, particularly when you start. They provide quality outcomes for smaller investments. Micro-influencers may not carry as much clout as mega-influencers, but in no way does that diminish their […]

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Microsoft to Work on 3D Gaming Experiences for Copilot

Microsoft is pushing Copilot beyond chat and into the world of AI-driven gaming, with a strong focus on 3D experiences and possibly even mobile gaming. A new job listing suggests that Microsoft is developing advanced gaming capabilities for Copilot, seeking a senior software engineer in Beijing with expertise in 3D rendering engines like Babylon.js, three.js, and Unity—tools commonly used for browser-based and mobile games. This could hint at Microsoft’s ambition to bring AI-enhanced gaming to a wider audience, including mobile platforms. Microsoft has been laying the groundwork for this expansion. In February, it introduced Muse, an AI model trained on Ninja Theory’s Bleeding Edge, designed to understand 3D game environments, game physics, and player actions. This allows AI to dynamically generate gameplay, paving the way for interactive, AI-driven experiences. Microsoft is embedding Copilot into video games, starting with Minecraft. Last […]

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Apple Live Activities being used in a Mobile Game

Are you ready to get your mind blown? 🤯 For the first time, I’ve seen Apple’s Live Activities being used in a mobile game—not just for engagement but for monetization! 💰 📲 Live Activities allow real-time updates directly on the Lock Screen and Dynamic Island, keeping players connected to what’s happening in the game without needing a push notification. 🚀 But here’s where it gets really interesting: Merge Adventure is using it for a limited-time offer reminder! Instead of a simple in-game timer, players see their offer countdown right on the Lock Screen, making it much harder to forget. For mobile games, this could be a game-changer for displaying: ⏳ Time-sensitive offers (like limited-time sales or flash deals) 🎯 Event progress (track ongoing in-game challenges) ⚡ Energy refills or cooldowns (reminding players when they can jump back in) 🏆 Competitive […]

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