Cool to see Dice Dreams featuring its celebrity collab directly on the App Store page. Having a well-known face in ASO can help with credibility and conversion. Not something you see often, but definitely an interesting approach. Have you noticed other games using this strategy?
Niantic, the studio that brought us Pokรฉmon Go and made AR gaming a global sensation, is reportedly looking to sell off its game development division. According to Bloomberg, the company is in talks with Scopelyโa mobile gaming powerhouse owned by Saudi Arabiaโs Savvy Games Group to strike a deal worth around $3.5 billion. Data: AppMagic Data: AppMagic Neither Niantic nor Scopely commented on the rumored sale, but if it goes through, it could mark a major shift for Niantic, which has been one of the few companies to truly crack the AR gaming formula. It all started with Ingress, a cult favorite that turned real-world locations into a high-stakes battleground. But Pokรฉmon Go catapulted Niantic into gaming history, taking the world by storm in 2016 and changing how people played mobile games forever. Since then, the studio has had mixed […]
Want to keep your live service game healthy? FOCUS ON THESE METRICS!I've spent 12 years in the gaming industry. From collecting players' data to ensuring game performance results.Here's the truth: โ 20% of your gameโs metrics drive80% of your gameโs performance.Here's a metrics breakdown for you.๐ GrowthThink Monthly Active Users. Blending newbies, core, returners, churners.๐ RetentionThe crystal ball for future success. Watch players at 1, 7, and 30 days.๐ EngagementMeasured in active days.Smiling curve: where power users shine.๐ MonetizationUnderstanding the 'why' behind the spend.The meat of revenue, from ARPU to MPU.๐ Lifetime Value - The North StarIt's not just about the time spent in-game,but the value players bring during their play.Analytics aren't just numbers. They're the story of your game's world, told through data.
Stashing mechanics have long been a staple in F2P monetization, with e.g., piggy bank systems serving as a prime example. However, the concept of stashing extends far beyond simply accumulating soft currency โ when applied more broadly, it can enhance engagement, retention, and monetization in innovative ways.In this article, Iโm exploring how stashing systems can evolve across different monetization and engagement layers, from Battle Pass (incl. Event Pass, and Season Pass variations) integration to e.g., social-driven mechanics and emergent gameplay systems.Traditional Piggy Banking and Engagement-Monetization Tie-InThe classic piggy bank system is a hybrid engagement-monetization mechanic where players accumulate soft currency or premium currency (traditionally at least these, but in same cases something else optionally) fragments through gameplay. Once at a milestone and/or full, players can pay a set fee to โbreak openโ the piggy bank and claim their stash based […]
๐๐ฒ๐ฐ๐ฒ๐บ๐ฏ๐ฒ๐ฟ ๐ ๐ผ๐ฏ๐ถ๐น๐ฒ ๐๐ฎ๐๐ป๐ฐ๐ต ๐ฅ๐ผ๐๐ป๐ฑ๐๐ฝ showing surprising strength from Vietnamese ๐ป๐ณ publishers. How are the Dec launches doing today?โข 936 games launched in Dec (excluding CN)โข 10 (1%) of the 936 have $1M/y + momentum by Feb 15โข None of the 10 were from Top100 publishersโข ๐ฒ ๐ผ๐ณ ๐ญ๐ฌ ๐ฎ๐ฟ๐ฒ ๐ฉ๐ถ๐ฒ๐๐ป๐ฎ๐บ๐ฒ๐๐ฒ, ๐ฐ๐ฎ๐๐๐ฎ๐น / ๐ต๐๐ฝ๐ฒ๐ฟ-๐ฐ๐ฎ๐๐๐ฎ๐น ๐๐ถ๐๐น๐ฒ๐โข 2 are from Ukraineโข Top performers were ARK Ultimate Survival (Studio Wildcard ๐บ๐ธ) and Screwdom 3D (iKame ๐ป๐ณ).โข ๐๐น๐ผ๐ฐ๐ธ ๐ฝ๐๐๐๐น๐ฒ๐ฟ๐ ๐ต๐ฎ๐๐ถ๐ป๐ด ๐ฎ ๐บ๐ผ๐บ๐ฒ๐ป๐! ๐งฑ 49 rel. in Dec. ๐May the odds be ever in your favor โ๏ธData from AppMagic ๐ชโจ*Tier1 West: either $1M/y gross IAP or IAP + downloads assuming est. $0.40 T1W Ad-LTV.
Prepared by our partner Investgame, cheers! US-based mobile gaming and ad tech company AppLovin (NASDAQ: APP) has signed a term sheet to sell its entire mobile gaming division for $900m to an undisclosed private company, according to an SEC filing. The consideration will be $900m, paid in $500m in cash and $400m in common shares of the acquirer. To finance the cash portion, the acquirer will borrow up to $250m, and if it fails to secure such funding, AppLovin will provide financing through promissory notes. The mobile gaming division comprises 10 studios, including Machine Zone, PeopleFun, Magic Tavern, Lion Studios, Belka, Athena, Clipwire, Leyi, ZenLife, and Zero Gravity. Deal multiples (based on 2024 Apps Segment Financials) are shown in the table below, calculated using adjusted EBITDA, which excludes stock-based compensation and restructuring costs and may exclude some central group costs. […]
Just saw Laurent's post on LinkedIn and wanted to dive deeper here. Musk's xAI is diving into Game Dev with a next-gen AI-powered studio. Alright. So, can Elon Musk Make Games GREAT AGAIN? Elon Musk wants to shake up gaming, claiming big studios have too much power. The plan? AI-driven game studio. But if it works, wouldnโt it just become another massive studio, repeating the same industry problems? The real challenge for indie devs isnโt just competitionโitโs lack of resources and visibility:๐ High dev costs๐ No organic traffic๐ Zero UA budget๐ A discovery system built for profits, not quality A Better Play: AI-Powered Support for Indies๐ 1. Free AI Tools for Indie DevsWhat if AI helped indie devs build more with less?Think AI-driven art, monetization, live-ops automation, and even AI-powered NPCsโavailable for free (or via simple X-based ad revenue deals). […]
11 tips for Killer UA operations (Q1 2025) Thatโs it, ๐ป๐ผ ๐๐ฆ & ๐ฏ๐ฟ๐๐๐ฎ๐น๐น๐ ๐ต๐ผ๐ป๐ฒ๐๐! No fluff intro, straight to the point. Here we go again! The previous UA killer articles were super successful, so I started writing a UA killer tips segment. I will keep sharing these tips; donโt worry. Keep reading the tips to improve your UA. Simple, practical & efficient! Thatโs it, no bullshit & brutally honest! No fluff intro, straight to the point. 1. Creative KPIs & custom columns on Meta This is more advanced stuff, so people who are new to Meta ads might not get it, butโฆ โฆthese are some metrics you need to keep an eye on when testing videos: We have hook rate, hold rate and engagement score. You need to watch these when checking your creative performance. Important thing is, there […]
In recent years, there have been many changes within the iOS ecosystem (both on gaming and non-gaming side). As my report about iOS from 2024 got pretty good attention, I decided to refresh it for new data. I hope it will be useful :). โช๏ธย What does the current iOS ecosystem look like? โช๏ธ iPhone vs iPad performance โช๏ธย In which countries does iOS have a strong presence, and where is it less dominant? โช๏ธย How does iOS perform across different mobile gaming and non-gaming genres?All details about iOS in 2022-2024 you can find in my reportย ๐ย ๐ย ๐ - more than 60 pages with different data analyses, data points around iPhone/iPad, iOS in mobile gaming, iOS in non-gaming apps (from various data sources).#ios #mobilegaming #mobileapps #mobilegames #iphone #ipad
Gamedev Career Guide ๐๐ผ๐ ๐๐ผ ๐๐ฎ๐ถ๐ป ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ---- Industry Knowledge: ----1. Watch streamers โ learn what grabs their attention2. Research the market โ use tools like AppMagic or VG Insights3. Read player reviews โ Steam, Reddit, App Store are goldmines4. Play new games and analyze them โ what works, what doesnโt?5. Stay updated with industry news via PocketGamer, Gamasutra, or IGN---- Develop Skills: ----6. Find a mentor for feedback and guidance7. Create small games in UGC (mods, prototypes)8. Join a small team โ build portfolio projects together9. Participate in game jams like Ludum Dare or Global Game Jam10. Take free courses on YouTube โ channels like Brackeys and The Cherno are great!๐ญ๐ญ. ๐๐ฒ๐ ๐ฅ๐ฒ๐๐ผ๐๐ฟ๐ฐ๐ฒ๐ ๐ณ๐ผ๐ฟ ๐๐ฒ๐ฎ๐ฟ๐ป๐ถ๐ป๐ด:๐ฎ Game Jams: โข Ludum Dare (https://ludumdare.com/), โข Itch_io Game Jams (https://itch.io/jams), โข Global Game Jam (https://globalgamejam.org/), โข GMTK Game Jam (https://lnkd.in/ecSD6V_K)๐ Learning: โข Brackeys (https://lnkd.in/gChH3YcW) […]
Photo by Markus Spiske on Unsplash In this article, I will explore the intrinsic motivations that drive kids to learn from apps without external influences like parents, teachers, or material rewards. As a parent of two boys, aged 13 and 9, I've closely observed their app usage and noted what motivates them and their peers. I strive to share meaningful insights here, and naturally, some patterns emerge from my experiences as both a parent and a developer-turned-investor. Kids education apps landscape Dividing the landscape of kids' education apps, we can categorize the end users into three distinct groups: preschoolers, elementary to junior high students, and high school to college students. Each group presents unique challenges, particularly in how users eventually graduate out of these apps, because they just age out. The key challenge lies in developing a high enough lifetime […]
Mobile Game Publishers Heatmap in 2024 Top gainers and losers: ๐ช๐ต๐ผ ๐ฑ๐ผ๐บ๐ถ๐ป๐ฎ๐๐ฒ๐ฑ? ๐ข Supercell: $1.44B (+79.8%) - https://lnkd.in/eAyrvMmZ ๐ข Dream Games: $1.5B (+57.64%) - https://lnkd.in/eyBKsqNj ๐ข Scopely: $1.98B (+57.93%) - https://lnkd.in/e7Gm8Hq6 ๐ข Peak Games: $564.8M (+89.96%) - https://lnkd.in/emKbWZjf ๐ข FUNFLY: $1.2B (+2893.14% - not a typo) - https://lnkd.in/eCNUaFHN ๐ข The Pokรฉmon Company: $357.4M (+424.44%) - https://lnkd.in/eqjyqZFX ๐ข Paper Games: $345.5M (+673.23%) - https://lnkd.in/ebTVF72F ๐ช๐ต๐ผ ๐๐๐ฟ๐๐ด๐ด๐น๐ฒ๐ฑ? ๐ด Cognosphere: $1.3B (-24.76%) - https://lnkd.in/eXB7YSJc ๐ด NetEase: $1.97B (-10.47%) - https://lnkd.in/e4-7D9wJ ๐ด Playrix: $1.7B (-11.65%) - https://lnkd.in/emb4b9wN ๐ด NEXON: $259.5M (-36.62%) - https://lnkd.in/ekfHHhUF ๐ด Lingxi Games: $366.2M (-40.11%) - https://lnkd.in/e9DAGxsv ๐ด Zynga: $696.5M (-16.33%) - https://lnkd.in/eypn-afQ ๐ด FunPlus: $445.1M (-22.88%) - https://lnkd.in/e8TcEZ8U ๐ฆ๐๐ฒ๐ฎ๐ฑ๐ ๐๐ถ๐ฎ๐ป๐๐: ๐ก Tencent: $7.8B (+10.79%) - https://lnkd.in/escZv6CJ๐ก King: $1.45B (-0.51%) - https://lnkd.in/e9bz-GFg ๐ก LINE Corporation: $776M (-1.64%) - https://lnkd.in/eNimht7B ๐ก Roblox: $1.18B (+24.1%) - https://lnkd.in/epNcae_2 The top 100 mobile game publishers […]
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