Mobile Gaming Benchmarks 2025
Checked GameAnalytics' Report? The report is based on data from 11,600 gaming applications across 9 regions on 2 platforms (iOS & Android) in 16 different genres. The MAU of all projects used for the report exceeds 1.48 billion. Retention Benchmarks โ๏ธThe report uses classic, not Rolling Retention. By the end of 2024, the average D1 Retention for the top 25% of games ranges from 26.48% to 27.69%. This is worse than the 2023 results (28-29%). For the least successful 25% of projects, D1 Retention is at 10-11.5%. On iOS, the top 25% of projects have a higher average D1 Retention - 31-33% compared to 25-27% on Android. The median D7 Retention across all projects ranges from 3.42% to 3.94%. This is, again, lower than the 2023 results (4-5%). For the top 25% of projects, this indicator is at 7-8%, while […]