Journal

𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 solutions for 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, Product, and Conversion areas to enhance your workflow efficiency. 1. User Acquisition➤ Audience Segmentation➤ Targeting➤ Predictive Analytics➤ Ad Creative Testing➤ Ad Copy Testing ➤ Placement Optimization➤ Lookalike Modeling ➤ AI Bidding ➤  Conversion API 2. Retention➤ Lifecycle Automation ➤ Personalization ➤ Churn ➤ ReEngagement➤ Privacy & Regulations ➤ Consent3. Channel Distribution➤ Budget Distribution ➤ Marketing Mix Modeling➤ ROAS Prediction4. Product & Activation➤ A/B Test Automation ➤ Funnel Improvement➤ UX Analytics➤ User Feedback NLP Analysis ➤ Feature Adaption5. Revenue Growth➤ LTV Prediction➤ Dynamic Pricing➤ Hybrid Monetization➤ Predictive Upsell

🚀 Block Blast: The Largest IAA Revenue Game in the World? 🧩 Since its launch in 2022, Block Blast! has been on an unstoppable growth trajectory, recently hitting nearly 15M DAU – with 2M DAU from the US alone! The Monthly Active User base is now 50m🤯. We estimate its ad revenue is now between $600K–$1M/day, making it what I like to call a “true ad revenue juggernaut”. Here are some insights from Sensor Tower: Key Insights:📊 Top Geos:- USA: 1.9M DAU- Philippines: 725K DAU- Germany: 600K DAU- Russia: 587K DAU- Indonesia: 574K DAU- UK: 550K DAU📈 Retention Rates:D1: 51%D7: 32%D30: 21%D60: 14%👏 The gameplay is a satisfying evolution of Tetris. Players place trios of blocks that appear at the bottom of the screen, and every move feels cleverly optimized for user satisfaction. Hungry Studio revealed at Unity App Fest that […]

Archero implemented literally the whole core gameplay of Bacon's Revenge as an event 😅. We got to the point, where established games are literally absorbing new concepts as means to not only add flavor to their old feature set, but also keep their current players within their ecosystem, where they can offer the same novelty as competition. The event is called Backpack Battle and its origin can be traced back to PC hit Backpack Hero, which all these inventory weapon management ⚔️ mechanics are trying to iterate. Bacon's Revenge itself is a combination of Doodle Magic, which streamlined the tower defense genre by ditching a road and Backpack Hero, where you need to collect and merge weapons as your skills in a roguelite fashion.Why keep this within Archero 1 and not built a separate competitor game? Because Archero still makes […]

Social group monetization is a powerful and nuanced approach to player engagement, which leverages the dynamics of group behavior and interaction to create monetization opportunities that feel rewarding and intrinsic. This strategy goes beyond individual spending to focus on how collective engagement can drive revenue while fostering community satisfaction. I explore the underlying principles in this article and provide actionable examples for various genres, from RPGs to casual games. Note: The topics and pointers here I’m introducing are something that I’ve learned also by studying economists and their writings on the field, and some of the credits should go to them on putting my head towards rightly tuned channels around these things on top of my existing understanding and know-how. You can find some of these directly from my Recommendations section here: https://gamesalchemy.substack.com/recommendations — from where I would suggest you checking […]

𝐃𝐎𝐍’𝐓 𝐔𝐒𝐄 𝐒𝐄𝐀𝐒𝐎𝐍𝐀𝐋𝐈𝐓𝐘 𝐀𝐃𝐉𝐔𝐒𝐓𝐌𝐄𝐍𝐓𝐒 𝐈𝐍 𝐆𝐎𝐎𝐆𝐋𝐄 𝐀𝐃𝐒 𝐓𝐎 𝐒𝐏𝐄𝐍𝐃 𝐌𝐎𝐑𝐄! ❌❌❌ According to Google's documentation:"Seasonality adjustments are an advanced tool that can be used to inform Smart Bidding of expected changes in conversion rates for future events like promotions or sales"On paper, this sounds like a great solution to test when you’re struggling to increase spend (as was my case).But in practice?Using seasonality adjustments essentially tells the algorithm: "Hey Google, my conversion rate is gonna be higher so send me the WORST quality users ever because my creatives will convert them anyway!"As mentioned above, we wanted to scale the spend during Christmas and here’s what happened when we aggressively adjusted conversion rates (claiming our Christmas creatives would convert 100% better):✅We could scale (+41% spend)❌But CPA was the worst of the year (+62% compared to the previous period)❌The worst CPI of […]