Journal

  Card albums are a big part of mobile games, drawing on a nostalgic sense of collection from the 90s and early 2000s. Back then, kids would collect Pokémon cards or soccer stickers, trading them with friends to complete albums, with the dream of winning cool prizes like mountain bikes. Today, mobile games have adopted this mechanic, bringing the excitement of collecting and trading into the digital space. In this article, we explore how card albums in mobile games have become a crucial engagement and monetization tool.   Historical Overview: The Roots of Card Collecting Card collecting dates back to the late 19th century, around the 1870s, when cigarette companies began including collectible cards in their packs to promote sales. These early cards, often featuring actors, sports figures, and military heroes, became highly sought after. By the 1940s, baseball cards, […]

What makes movement in games feel fast?(spoiler: it's not the speed parameter)It’s the little details that create the feeling of velocity:1. Camera Angle & FOV↳ Lowering the camera and increasing FOV heightens the sense of motion.2. VFX & Particles↳ Dust, engine smoke, and wind particles enhance the illusion of speed.3. Blur & Vignette↳ Edge blur and a slight vignette immerse players more deeply.4. Camera Shake↳ A small shake adds intensity, but be careful not to overdo it.5. Sound Effects↳ The roar of an engine or rushing wind can make the experience more convincing than visuals alone.These small tweaks make a game feel faster without changing the speed.Video Source: Youtube Channel @rymd-raket

🚀 The Zipline Hook: Unveiling the Evolution of a Game-Changing Trend Remember when Fortnite introduced the Zipline in Season 7 back in 2018? It was a game-changer—players were thrilled to zip across the map, adding a new layer of excitement (well, almost everyone loved it)! Then came 2019, and with it, the global launch of Apex Legends (Electronic Arts (EA). Pathfinder's ability to deploy ziplines took battle strategies to new heights. YouTube exploded with tutorials on mastering zipline skills, and gamers couldn't get enough. But things really took off when UEFN was introduced in Fortnite Creative. Suddenly, creating custom ziplines and building unique games became the new craze on YouTube. The community's creativity knew no bounds! So, who took notice next? Mobile game developers, of course! Companies like Evony quickly integrated this mechanic into games like Age of Origins. It's […]

Actual Development trick that works for Games:Use ‘’right metrics’’ instead of ‘’defaults’’ in live ops.Your players want your “unique” experience.✦ They want special content.↳ Session Tracker, Event Management✦ They want personalized offers.↳ Player Segmentation, Spending Behavior✦ They want to have FUN.↳ Tailor made custom live ops dashboardTo keep your player engaged,To create value for them to spend time and money,All possible with DiveStop wasting time and money,Contact an expert like Hadara AlookAnyone can track data.With DIVE’s expert team, make it “valuable”.How does your Live Ops team work?Cheers!PS: Live Ops is getting more and more crucial every day! hashtag#gamedevelopment hashtag#gamedesign hashtag#adcampaign hashtag#videogames

The September 2024 breakout rankings highlighted the ongoing popularity of casual simulation games, with three titles from this genre making it into the top 10. Let’s take a closer look at the key titles driving this growth and explore why simulation games continue to captivate players worldwide. My Supermarket Simulator 3D secured the second spot in this ranking. According to Sensor Tower data, one of its creatives was ranked #16 and #21 on Chartboost in August 2024 🙌 Ivan Razmakhov, our dedicated ad creative analyst and author of the Creative Decode series, has deconstructed this ad to identify its strengths and areas for improvement. Dive in to discover more! 💥

LinkedIn expands its puzzle lineup w/ Tango. (in addition to the 3 released in May)This means folks do not give up on games.What’s your take on their 5th game?Word Search, anyone? Let’s play! 🔥 10 more games left on the board: • Halo • GTAV • Doom • Tetris • Zelda• MassEffect2 • MortalCombat• Portal • Witcher • HalfLife2

Wondering how Brain games are in the top charts? 🧠​🎆​Check out some insights into the trend and dive into the fastest growing Brain games in the world! 🔥​In my opinion these games are great for those who like to stimulate their brain ☝️​Data from AppMagicUnico Studio Easybrain hashtag#Focusapps hashtag#monetization hashtag#mobile hashtag#game hashtag#ads hashtag#advertising hashtag#brain hashtag#test

What's your take on forming Ads, Creatives, and Marketing Messages for mobile games you operate + what are the channels/mediums you go for? Is it more leaning on e.g., Creative research + repeating what others do and using the same formula on it, with e.g., simple things like 5-6 different types/formats/messages per standard channels and just adding and removing things based on performance, or leaning something beyond it? Overall the above definitely works as a formula. It works really well if there is really check-marks on both marketability and product. In terms of beyond it, mostly what I'm after knowing is how much companies explore further basic things to formulate messages, such as: - Understanding and communicating product USPs, value props., and competitive advantages - Understanding demographics combined with audience data and insights on archetypes, motivations, and psychology And go […]

Top Mobile Casual Games Benchmark MetricsDashboard comparing these games: https://lnkd.in/ev35XSDD🔹 𝗥𝗼𝘆𝗮𝗹 𝗠𝗮𝘁𝗰𝗵 (https://lnkd.in/eWaRH9x5) - ARPDAU: $0.51 - D1 Retention: 44% - Avg. Playtime: 85 min - Sticky Factor: 43% - Sessions per Day: 5 - Strong playtime, solid retention, and high engagement make this a standout.🔹 𝗠𝗼𝗻𝗼𝗽𝗼𝗹𝘆 𝗚𝗼 (https://lnkd.in/es3UMvZv) - ARPDAU: $1.28 - D1 Retention: 39% - Avg. Playtime: 66 min - Sticky Factor: 10% - With the highest ARPDAU, but lower stickiness compared to others.🔹 𝗛𝗼𝗺𝗲𝘀𝗰𝗮𝗽𝗲𝘀 (https://lnkd.in/e-Xdquju) - ARPDAU: $0.24 - D1 Retention: 40% - Avg. Playtime: 80 min - Sticky Factor: 25% - Impressive playtime, though the retention curve declines faster over time.🔹 𝗖𝗼𝗶𝗻 𝗠𝗮𝘀𝘁𝗲𝗿 (https://lnkd.in/eJcAYpAd) - ARPDAU: $0.30 - D1 Retention: 40% - Avg. Playtime: 40 min - Sticky Factor: 46% - High engagement with a solid sticky factor despite lower playtime.🔹 𝗖𝗮𝗻𝗱𝘆 𝗖𝗿𝘂𝘀𝗵 (https://lnkd.in/ea7CXEQZ) - ARPDAU: […]

I came across an interesting approach in 'Unpuzzle' by HYPERCELL. They’ve placed the Level Race event behind an RV (Rewarded Video) placement, meaning players need to watch an ad to unlock the event. 🏆🎥I’ve seen RV placements for rewards and boosts, but it’s the first time I’ve seen a game event itself gated this way. It’s a creative way to integrate ads while keeping players engaged and curious to participate. Really smart and definitely stands out! What do you think about gating events behind RVs—genius or too much?#MobileGaming #GameDesign #Monetization #Unpuzzle #PlayerEngagement